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B2B Lead Management Market Heats Up

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While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. But does the B2B need the same platform components as B2C?)