The CMO/CFO Power Partnership: 9 Best Practices To Make It Work
Heinz Marketing
JANUARY 29, 2019
This is hugely important because they get a head start on data analysis, which ultimately helps build predictability in the business. A strong plan backed with a business case and credible data analysis helps the CFO with decisions and allocations. Too many companies place marketing budget decisions with CFOs without data and analysis.
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