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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.

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The CMO/CFO Power Partnership: 9 Best Practices To Make It Work

Heinz Marketing

This is hugely important because they get a head start on data analysis, which ultimately helps build predictability in the business. A strong plan backed with a business case and credible data analysis helps the CFO with decisions and allocations. Too many companies place marketing budget decisions with CFOs without data and analysis.

CMO 62
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The Keywee Facebook CPC Tracker: September Update

Anyword

The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. September Recap.

CPC 40
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The Keywee Facebook CPC Tracker: September Update

Anyword

The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. September Recap.

CPC 40
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SaaS Revenue Model: How to Adopt One to Boost Recurring Revenue

Hubspot

Software-as-a-service also comes with the benefit of on-demand scalability. The fundamental feature of SaaS, however, is its flexibility — companies don’t want to be locked in for years of service. The fundamental feature of SaaS, however, is its flexibility — companies don’t want to be locked in for years of service.

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Four “Random Acts” of Demand Marketing You Need to Stop If You Are Going to Achieve Perpetual Growth

ANNUITAS

When the pipeline is not where it needs to be, we almost always fall back on what we call “random acts” of demand marketing. You know what I mean: the haphazard, ‘more-is-more’ demand marketing tactics that try to help re-stuff the top of the funnel. It’s a lose/lose scenario and should be avoided at all costs. What do we do?

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Building a ROMI Calculator

Online Marketing Institute

The spreadsheet they provide is not “locked”, so you can modify it at will. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program.

ROMI 40