ClickZ

JUNE 19, 2023

Over 58% of marketers recently surveyed are not using analytics in their marketing projects. Source: Data in Analytics Survey, ClicData Report, SearchEngineWatch Data analytics involves systematically examining raw data to draw meaningful conclusions.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. So, many B2B marketers are now both producers and consumers of survey-based content. These two "variables" just don't have a common-sense relationship.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Salesforce Marketing Cloud

JUNE 12, 2023

But workers feel they have a lot of catching up to do, with 90% of those surveyed reporting that they don’t believe they have the skills needed. Natural Language Processing Basics : Learn the basics of Natural Language Processing (NLP), from tokenization to sentiment analysis. And the biggest challenge for most people?

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Sprout Social

JUNE 15, 2021

To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives. We also surveyed 500 British and Irish consumers to find out how aligned businesses’ social strategies are to what they want and expect.

Top of Funnel 111

Top of Funnel Social Media Work Management Correlation 111

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. It eliminates more of the analysis paralysis found in most strategic and high-level tactical decisions.

Allocation 115

Allocation Marketing Attribution Enterprise Management Marketing AI 115

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

FunnelEnvy

OCTOBER 30, 2023

A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels. It can identify intricate patterns and correlations between elements, providing businesses with deep insights into user behavior and preferences. Artificial Intelligence (AI) is now emerging as another game-changer for marketers.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Ledger Bennett

SEPTEMBER 26, 2020

Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and Canada. Of those who have invested in data quality, 100% of those surveyed said they’d seen an increase in marketing performance.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

ClearVoice

OCTOBER 29, 2018

In part one we presented data from a survey we ran that looked at the pervasiveness of content creators soliciting shares, and what consumers thought about those solicitations. For this week, why did we focus our analysis on Medium posts? The two questions I wanted to answer with this analysis are below, with my best answers.

Correlation 65

Correlation Advertising Mediums Statistics Analysis 65

Customer Experience Matrix

JUNE 4, 2014

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). But, as I reported in my March post, it turns out that 25% of users cited “missing features” as a major obstacle – indicating that the system they bought wasn’t adequate after all.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Bannerflow

FEBRUARY 19, 2020

All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. . Download the full report. Barriers to creativity within marketing teams.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

B2B Marketing Directions

NOVEMBER 7, 2021

This assessment should include an analysis of several macroeconomic indicators and industry-level data. In the October report, the University of Michigan researchers noted that the continuing low level of consumer optimism was primarily due to growing concerns about inflation. over all of 2022.

Forecasting 97

Forecasting Conference Statistics Planning 97

Hubspot

FEBRUARY 6, 2019

After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.

Blogger 68

Blogger Correlation Business Comparison 68

Content Standard

JANUARY 22, 2018

This is the issue that drove Skyword to conduct a year-long study of nearly 1,000 content marketers (download the full report here ). According to a new @Skyword survey, 87% of visionary marketers put content marketing at the core of their marketing team. Download the complete report: bit.ly/InsidetheCMC. Full report here: bit.ly/InsidetheCMC.

Statistics 97

Statistics Research Top of Funnel Content Marketing 97

PureB2B

MAY 13, 2022

In general, BI is the use of software to access and analyze data and present detailed, easy-to-understand results about the current state of your business in reports, charts, graphs and so on. delivering straightforward reports about the business operations). delivering straightforward reports about the business operations).

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Excelsior Research

JANUARY 3, 2022

It involves different survey methods. For instance: a) Surveys, b) Questionnaires, c) Mystery shopping, d) Face-to-face data collection, e) FCATI Data collection. c) Respondent recruitment for online surveys / CLTs. d) Survey Audits–back checks for data collection by any other agency. g) Analysis. h) Reporting.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

The Customer

MAY 4, 2020

It isn’t, as it’s been reported, that there aren’t enough movies available, the truth is that there are too many. The survey and analysis were conducted the week of April 20, 2020. The survey is being conducted on a weekly basis. See previous installments of Coronavirus Lifestyle Survey here and here.

Skype 52

Skype Correlation Customer Surveys Loyalty 52

The Customer

SEPTEMBER 22, 2020

Consumer trust ratings generally correlate very highly with consumer behavior toward brands. “So, The survey and analysis were conducted the week of September14, 2020. The post REPORT: The Consumer Trust Index Points (Way) South appeared first on TheCustomer. And brand survival. Methodology. www.brandkeys.com.

Correlation 52

Correlation Loyalty Trust Marketing Customer Surveys 52

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Martech Advisor

OCTOBER 18, 2019

As data is never in a ready state for analysis, data scientists spend a lot of time collecting, cleaning, and munging data, essentially transforming and mapping data from one raw data format into another, with the intent of making it more appropriate and valuable for a variety of downstream purposes, such as analytics.

Marketing AI 52

Marketing AI Work Management Marketing Management Correlation 52

Hubspot

MAY 30, 2023

McKinsey reports that between 50% and 60% of organizations use AI, double the 2017 usage rate. Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs. Our survey found that 38% of sales pros already use AI to summarize sales calls.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Mereo

FEBRUARY 1, 2023

A recent DemandGen Report shows that an average buying committee now comprises one to three members (41%), four to six members (36%), seven to nine members (10%) or 10+ members (14%). Risks: Success is directly correlated to the adoption of the solution. The number of decision makers within a buying committee has been on the rise.

Buy 41

Buy Allocation Marketing Proposals Differentiation 41

The ROI Guy

MARCH 28, 2018

Checkout Tool activity reports to see how many analyses are being created for prospects, and more importantly, the number of analysis reports being generated. For most organizations we work with, 1 or more analyses reports per sales rep per month is the target.

ROI 45

ROI Tools Sales Qualified Leads Validation 45

Nuvi

MARCH 19, 2019

Reputation.com’s 2019 Healthcare Reputation Report Makes Case for Investingin Reputation Management as a Key Element in Improving Patient Experience and Revenue. This year’s report analyzed patient reviews for more than 3,800 hospitals, which showed a strong correlation between Reputation Score and revenue. REDWOOD CITY, Calif.

Touchpoints 40

Touchpoints Correlation Verticals Analysis 40

DAGMAR Marketing

DECEMBER 31, 2019

This was a great survey they ran in August of 2019. They had 1,584 professionals in the SEO field take a survey sharing their opinions on the relative use and merit of various inputs in Google’s algorithm and ranking systems. This report shared the aggregated knowledge and assumptions gleaned from that survey.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

chiefmartech

MARCH 14, 2018

First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. Participants in our survey were pretty evenly distributed across the entire range: 43% in firms over 1,000 employees; 57% in firms under 1,000.

Customer Surveys 61

Customer Surveys Correlation Distribution Work Management 61

Hubspot

DECEMBER 14, 2017

A meta-analysis of 35 studies that surveyed 4,000 salespeople found almost zero correlation (a statistically insignificant 0.07) between extraversion and sales performance. Introverts gain energy by being alone, while extroverts are invigorated by social situations. I try to establish human rapport before conducting business.”.

Correlation 99

Correlation Studies Statistics Hubspot 99

B2B Marketing Directions

JANUARY 28, 2018

The annual content marketing surveys by the Content Marketing Institute and MarketingProfs have consistently shown that doing the right things in the right ways will have a major impact on content marketing success. Recent research by Chartbeat found that the correlation between social shares and content engagement is very weak.

B2B 54

B2B Social Networks Content Correlation 54

Nuvi

NOVEMBER 21, 2018

Analysis of 4.7 NOVEMBER 21, 2018 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today unveiled its 2018 Retail Reputation Report, which details consumer sentiment about in-store experiences with different retail brands. . Percent Higher Annual Store Sales Growth. stars this year.

Enterprise Management 40

Enterprise Management Correlation Verticals Analysis 40

Nuvi

FEBRUARY 14, 2020

and LAS VEGAS — NADA SHOW 2020 — February 14, 2020 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released findings of a preliminary analysis of Automotive OEM brands, dealer groups and 25,000+ dealerships across the U.S., REDWOOD CITY, Calif.,

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Work Management 40

Leadspace

FEBRUARY 19, 2018

In one report, nearly two-thirds of business buyers said that they’d “likely switch brands if a company didn’t make an effort to personalize communications.”. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

TaylorMadeIn KEW

MAY 13, 2018

At the end of April I saw an article on consumer online expectations , based on a report by a US digital services and solutions provider called Avionos, who conducted a study in December 2017. Both these reports suggest to me that our customers are not as enamoured with personalisation as marketers may think.

B2B 59

B2B Marketing Automation Services Privacy Marketing Management 59