Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Martech

JANUARY 11, 2024

Unified workspace With the new features, marketers can write their campaign goals in natural language or upload a ready-made creative brief. A lot of what we’ve been doing in AI has been assisting you perform the jobs you do in the way that you’ve always done them with content or summaries or recommendations,” she said. “We’re

Analysis 99

Analysis Tools CRM Guidelines 99

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Contently

MARCH 24, 2020

After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Rowling, Hunter S. Thompson, etc.—wrote

Storytelling 154

Storytelling Barriers Class Paper 154

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Anyword

SEPTEMBER 19, 2023

In this guide, you will get to know the concept of Performance Writing. More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. What Is Performance Writing? Why Does This Matter Now? Who Is a Performance Writer?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

SmartBug Media

DECEMBER 7, 2023

Wondering how to write awesome ChatGPT prompts for marketing? Best Practices: How to Write Awesome ChatGPT Prompts for Marketing You’ve created an account. Example : "Write a 100-word email for 'Tech-Savvy Tim' that kicks off with a witty reference to the latest smartphone trend. a starting point for competitor analysis?

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data. Writer onboarding.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. Ultimately, real-time content analysis helps you make content decisions that need to happen right now with the most current data. Table of contents. What is real-time content analysis?

Analysis 52

Analysis Paid Search Agency Companies Media 52

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. So let’s discuss those moments, and how best to leverage data for true Performance Writing that can bring sustainable results to your marketing efforts moving forward. Don’t forget about your past performance!

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 95

Marketing AI Content Marketing Enterprise Management Planning 95

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Brightedge

JUNE 22, 2021

Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. It comprises uncovering your online competitor brands and looking at their keyword targets, rankings, and content strategies.

Analysis 107

Analysis Keywords SEO SERP 107

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target segments. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. Need help writing a case study or with your marketing strategy?

Case Study 111

Case Study Case Studies Studies Work Management 111

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. And how should your content marketing efforts support those efforts? SWOT Analysis Revisited. A SWOT-ing Guide for Content Marketers. But therein lies the problem. Which should you tackle?

SWOT 81

SWOT Analysis Content Work Management 81

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. Immediately, I knew I had to change course and write about this new feature. Which is what happens when you get a couple margaritas in me at Content Marketing World).

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

NOVEMBER 20, 2023

Prompt engineering, a subset of AI, focuses on guiding AI models to produce specific outputs, revolutionizing content creation to be more tailored and relevant. Remember the days when everyone would simply stuff their content with keywords , hoping to catch the attention of search engines? Those days are long gone.

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

Contently

MARCH 30, 2023

Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. The problem isn’t (usually) the writing. As a result, they produce a lot of general and generic content for SEO that doesn’t move the needle. It’s that many, many organizations take a cynical approach to SEO.

SEO 144

SEO SERP Content Keywords 144

DivvyHQ

SEPTEMBER 14, 2023

Does your content need to target specific local markets? With Google and other digital channels making heavy use of geolocation targeting, you need to understand the tech and ensure that your content reflects the interests and needs of local audiences. Let's get local!

Content 80

Content Google Advertising Channels Trust Marketing 80

Animalz blog

FEBRUARY 13, 2023

Content marketing never ends. As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. Formula 1 teams always debrief after each race.

Terms and Conditions 96

Terms and Conditions Paid Search Agency Training Work Management 96

Hubspot

APRIL 13, 2021

Let's cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis. What is backlink analysis? Backlink analysis is a comprehensive review of a website's backlinks to analyze the site's performance and identify issues that could affect its search engine ranking. Get a quick overview.

Analysis 99

Analysis Domain CAN-SPAM SEO 99

Heinz Marketing

MAY 7, 2023

I heard about Analyze My Writing from an expert on brand voice. Analyzing writing is helpful not only for your own brand voice, but for those of us who are writing for clients– to capture and emulate their brand voice, this is a helpful tool! There is no registration and analysis of your text is completely free.

Statistics 55

Statistics Comparison Tagging Privacy 55

Valasys

DECEMBER 5, 2022

Search engine optimization and content writing cannot exist without each other because the content is the thing to which SEO techniques are applied. SEO content writing is a lot trickier than normal writing. Because our main goal is getting traffic and sales from the content. Why do you need to do it?

Traffic 52

Traffic Optimization SEO SERP 52

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Anyword

MARCH 14, 2024

The challenge, however, has always been to predict the impact of your content before it goes live. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. This allows you to know how well your new content will do before publishing it. What’s Benchmarking?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92