ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Convince & Convert

AUGUST 18, 2015

Plus, our oldest podcast – my Social Pros show – just won a Content Marketing Award for best marketing podcast. We have about 15 corporate sponsors that help us bring you marketing and customer experience content every day of the year (some of them are over there on the left…give em a click!).

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. We plan on having some analysis on this report in the coming weeks.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

The ROI Guy

AUGUST 27, 2018

Best, your prospects and customers willingly opt-in to providing the data, in order to get their personalized assessment and business value analysis results. And this captured customer intelligence provides a wealth of insights into each engagement, which can be leveraged to improve analysis results and knowledge.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Cintell

APRIL 7, 2016

The report is an analysis of a massive annual study that surveyed 695 million records in B2B companies’ databases and spoke with more than 500 marketers to assess the state of data driven marketing and data quality. Source: NetProspex. 58% of companies also utilize this information to model best customers and identify best audience segments.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I also enjoy working on joint content projects such as guides and white papers and moderating roundtable events that share best practices.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 7) Oracle Eloqua. 4: The 14 Best Content Planning and Research Tools. #5: 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. How ABM Operates with Inbound Strategy—and Runs on Content.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Vidyard

NOVEMBER 26, 2013

In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. Deloitte Canada Hits the Lab for Predictions Every year Deloitte shares their predictions for various industry sectors and this video is a good example of how they made their content even more engaging.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Ledger Bennett

JULY 11, 2018

Fortunately, Keyword Analysis can help you find the right keywords for your landing page, providing only closely related keywords to the terms you’re focused on. Website Content Keywords. This will help you diversify your ads, without sacrificing audience targeting. Other blogs that may interest you.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

SWZD

SEPTEMBER 16, 2019

CipherCloud’s security platform integrates data protection, content control, monitoring, cloud discovery and risk analysis. He said looking forward 10 years, marketing automation (by automation he means more than the Oracle Eloqua or Hubspot solutions of today) could potentially replace marketers as we know them.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. no improvement matters if you can’t measure it.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

TrustRadius Marketing

NOVEMBER 14, 2019

Sentiment analysis and categorization are evolving into marketing tools. Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. Gain data about who shares content which content and what drives social conversations.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

The ROI Guy

MAY 14, 2012

Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications. Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

SnapApp

MAY 12, 2015

Content loading. is perfect top-of-funnel content. is pretty spot-on decision-stage content. And that interest is borne out in the results marketers see: a study by Demand Metric found that interactive assessments convert on average 2x better than static content. or “Which pricing package fits my needs?” Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 1 0 rule-based form customization (display different content blocks in an email or Web page based on user-defined rules) Marketing Administration 0 0 0 0.5 Content Management 0.5 Content Management 0.5 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40

SnapApp

SEPTEMBER 18, 2012

Other neutral tweets tend to come from people tweeting just for the sake of tweeting - sometimes without even reading the content they're sharing. What aspects in content or communications are common to positive tweets? What aspects in content or communications are common to positive tweets? Engagement : All too often, ?engagement?

Twitter 48

Twitter Business Eloqua Top of Funnel 48

DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

The ROI Guy

MARCH 6, 2017

The Alinean-powered tools were very well received, and even won a Killer Content Award at the B2B Content Conference – great personal recognition for the ADP team members. Integration into Playbooks and Channel Portal can help as well, promoting the business value tools as content – at the right time and place in the selling process.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Tracking method – Eloqua. . . More specific, so a bit better.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. And the content, its just too text heavy for today’s more visually stimulated audience. More frugal – Buyers today are inflicted with Frugalnomics, and respond more favorably to business / bottom-line oriented content.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

markempa

JANUARY 23, 2018

The best buyer personas are highly targeted and require a significant amount of analysis, research, and time. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Content Marketing: 4 stages to mapping your content strategy.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Golden Spiral

NOVEMBER 8, 2018

The user experience (UX) of your site is all about guiding your user through an intentional experience that both delivers the content they want to find (solving their problem), while also delivering it in a manner consistent with your sales cycle. Digital Reasoning’s goal was to deliver smart content based on multiple visitor data points.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

NetLine

JANUARY 23, 2019

The NetLine Portal can connect to GoToWebinar in a few simple steps, providing immediate fulfillment that enables rapid analysis of leads and fast turnaround into a lead nurture or follow-up path. This section includes any custom questions that are part of your campaign and any offer names for your content. Configure Custom Questions.

Fulfillment 45

Fulfillment Webinar Metrics Paid Search Agency Lead Generation 45

Hubspot

OCTOBER 13, 2014

To read more content like this, subscribe to Insiders. Oracle buying Vitrue and Eloqua for $1.2B. This post originally appeared on the Insiders section of Inbound Hub. Industry giants like Microsoft, Cisco, IBM, and hundreds more have built their empires on the backs of this group of entrepreneurs. The Shift to Inbound.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28