Content Marketing Institute

SEPTEMBER 21, 2021

If your content is to be unique, it must be differentiated from your competitors’ content. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.

Analysis 141

Analysis Content Marketing Planning Content 141

DivvyHQ

MARCH 10, 2023

Are you producing content that your target audience wants to see? Conduct a content gap analysis to find out! This ultimate guide will show you how.

Analysis 77

Analysis Content Buyer Personas Buyer's Journey 77

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 91

Analysis Marketing AI Examples SWOT 91

seo.co

MAY 16, 2022

If you want to be one of the top-ranking websites for vital keywords, you need to have a lot of informative content on your site. One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. Below is more information about how to do a content gap analysis.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. Check out today's post where we're digging into the data and the different approaches, processes and technologies that will ensure your content is moving the needle for your organization.

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Analysis Marketing Report Content Analytics 113

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Here, we pull back the layers of the content marketing vs. traditional sales comparison so you can decide how to use each — or both simultaneously.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Top Rank Marketing

JANUARY 17, 2024

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. To do that, SEO analysis has to go deeper than surface-level results. Keywords and current keyword rankings On-page content quality (length, readability, keyword inclusion, etc.) Meta information (titles, descriptions, image tags, etc.)

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Analysis Lead Scoring Lead Ranking SEO 96

DivvyHQ

MARCH 24, 2021

Are you analyzing your content performance? Identifying patterns and trends in your content's performance data provides you with valuable knowledge that can inform and benefit your content strategy and planning. Here are 8 content analysis tools you should consider.

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Analysis Tools Content Trends 118

Search Engine Journal

JANUARY 25, 2021

A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO. The post How to Do a Content Gap Analysis for SEO via @xandervalencia appeared first on Search Engine Journal.

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Analysis SEO Content Marketing & Strategy 145

SEMrush

JUNE 21, 2021

Explore how to do a competitive content analysis step-by-step in 2021. Find out how to use it to identify your own content strengths and areas for improvement.

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Analysis Template Content Content Marketing 128

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. What types of content and topics perform best? But how do you gather, analyse and put it to action —the right way?

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Analysis Effectiveness Work Management Marketing Management 156

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. Before we go further, I want to explain what I mean by insights and analysis. I do understand though.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

ClearVoice

MARCH 6, 2020

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? Your SWOT analysis is a balance sheet of your strategic position right now.”. Preparing for your SWOT analysis.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

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Analysis Budget Programs Social Media Allocation 69

Martech

JANUARY 11, 2024

A lot of what we’ve been doing in AI has been assisting you perform the jobs you do in the way that you’ve always done them with content or summaries or recommendations,” she said. “We’re The post Microsoft unveils new workflow and analysis tools for Customer Insights appeared first on MarTech. Get MarTech! In your inbox.

Analysis 95

Analysis Tools CRM Guidelines 95

Valasys

APRIL 15, 2024

What is SERP Competitor Analysis? Competitor analysis is the process of identifying successful online competitors and understanding their strategies. You’ll find what kind of content search engines (and users!) Most importantly, SERP analysis pinpoints areas where your own website can level up.

SERP 40

SERP Analysis Keywords SEO 40

DivvyHQ

SEPTEMBER 14, 2021

A company blog is far and away the biggest driver of most content marketing engines and thus, it's critical to ensure it's performing to its full potential. Enter the blog content analysis. But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a.

Analysis 105

Analysis Business Blogging Effectiveness Content 105

Blue Flame Thinking

SEPTEMBER 8, 2023

Another big benefit of using data-driven decision-making is content optimization, which allows you to create more content that actually resonates with your audience. Search engine algorithms love fresh, content-rich pages, and we suggest expanding efforts in quality content creation.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Marketing Insider Group

DECEMBER 3, 2020

Instead of only being able to break down audience content consumption by Job Area, this update now allows you to analyze audiences by Industry , too. as our Region, this brings our total number of content recommendations from 1,748,324 to 1,539,191 over the last 180 days. By selecting the U.S. of total US retail sales this year.

Analysis 231

Analysis Budget Programs B2B Work Management 231

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit. This lays the groundwork for all the work that comes next.

SEO 93

SEO Content Keywords Analysis 93

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. Ultimately, real-time content analysis helps you make content decisions that need to happen right now with the most current data. Table of contents. What is real-time content analysis?

Analysis 52

Analysis Paid Search Agency Companies Media 52

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Parse.ly

JULY 12, 2022

Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Content strategy is not being fueled by data-driven decisions. . Table of contents. What is a ROT analysis?

Analysis 52

Analysis Content Marketing Management Analytics 52

MarketMuse

APRIL 12, 2022

Learn how to level up your content gap analysis with MarketMuse. Marketing teams don't have to accept the status quo.

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Analysis Content Marketing 79

MarketMuse

MAY 12, 2020

The post How to Conduct Competitive Content Analysis Using MarketMuse appeared first on MarketMuse. Discover how the MarketMuse heat map reveals many essential aspects of topical distribution within the SERP.

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Analysis SERP Content Distribution 103

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Differentiation 140

Launch Marketing

DECEMBER 1, 2021

Conducting a social media analysis can be a useful task to get a grasp on how competitors are operating on social media and what results they are seeing whether it be from an engagement or conversion standpoint. The more followers they have, the increased reach their social media content has. What Content Is My Competitor Posting?

Social Media 127

Social Media Analysis Media Ad Frequency 127

MarketMuse

MAY 27, 2021

Tackle content opportunities confidently using these metrics that offer a reasonable expectation of success. The post Content Inventory Analysis: 3 Decision-Making Metrics appeared first on MarketMuse.

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Analysis Content 65