B2B Marketing Traction

SEPTEMBER 18, 2015

If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage. This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

AUGUST 17, 2011

A marketing persona is a story written about each customer segment your company serves. SWOT Analysis – know thyself. SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. Blue Ocean Strategy – know thy industry.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

You’ve redone your website and analysis shows your brand is recognized and remembered. They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? You have a great product or service.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MAY 9, 2012

Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. New Incite provides pragmatic research and analysis for B2B product or service launches. Contact us today for more information about our market research and analysis services.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 12, 2010

Make sure you provide an excellent customer eperience by doing a customer touch point analysis. ” A customer touch point analysis allows you to scrutinize all the points at which your company touches customers and assess how you perform on each touch point. Could that describe your level of service to your customers?

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

DECEMBER 10, 2014

“ Yah, I saw that on that company’s website, but how do I know it’s true? Marketing Planning analysis b2b customer marketing plans results' Benefit statements are good – much better than having a website that only talks about features. But, now potential customers are leery of benefit statements.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. The CMO can hire analytical staff, but most importantly they need to drive measurement, analysis and careful evaluation of every activity in their department. Persuasive. Persuasive.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

JUNE 6, 2014

I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. Blogging analysis blog marketing' If you need help with your digital or social marketing strategy, content marketing execution, contact New Incite today.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

MAY 23, 2013

Social media can help tech companies cross that chasm. And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. Contact New Incite today about our strategic marketing analysis, planning, and execution. It’s critical to being a big success.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Show your company timeline on your website. Companies are not operated by ghosts!

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

OCTOBER 25, 2012

Leave the trees (marketing execution) to others, and focus on strategic analysis, marketing strategy and planning. We provide outsource marketing services for growing companies. Now that we have more data to follow with online and social media marketing metrics automatically generated (traffic, click throughs, downloads, etc.),

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. The company or organization is, as I often describe it, is “selling in spite of themselves.” A marketing executive or other staff is leaving the company.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2009

Companies with the following situations hire New Incite as their CMO for Hire: Startups that need a Chief Marketing Officer (CMO) but don’t have the budget to hire a full-time professional. Growing companies that need focused attention on marketing but are not ready to commit to a full-time CMO. Companies that need an interim CMO.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

OCTOBER 27, 2011

Many companies want to market to a broad audience or the wrong audience. New Incite offers marketing audits – a shortened version of our Marketing Situation Analysis – as a cost-effective solution for today’s business owner. Bad strategy.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 15, 2010

With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant? That person or company can also provide ongoing research, analysis and content creation that fits your marketing persona and your social media strategy goals.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

JULY 28, 2011

His business is not a technology or manufacturing company – the industries I normally target – but he wanted the perspective of an outsider to his industry. The result of my analysis? Recently a business owner approached me and asked if I would assess his marketing programs and provide my recommendations.

Consulting 100

Consulting Tactics Planning Differentiation 100

B2B Marketing Traction

MAY 6, 2009

Once you’re in growth mode, we also provide services to help you build marketing infrastructure and hire the right marketing people as your company grows. B2B Marketing Research and Analysis. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

JUNE 28, 2012

I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I also work with a lot of technology companies and began to get calls about my blog posts on Crossing the Chasm , so I created that category. Create Blog Categories for Topics Readers Like.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

MAY 22, 2009

Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Articles. B2B Marketing Glossary. LinkedIn Resources.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

DECEMBER 12, 2014

I once had a technology company owner tell me he wanted to run a $26,000 ad in Time magazine, with regional distribution (to save money), featuring his black box. The ad he intended was a diagram of the product and its features.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. He hired a company to optimize his site. The company used tricks to improve performance. ” How Could They? .”

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

JUNE 19, 2012

At my ProVisors TECH meeting this morning, I was reminded of some of the important factors that should be in place when a technology company goes to market. This morning each member of our group shared stories about the first technology company they worked with.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

AUGUST 29, 2011

companies hoarding cash (as of the end of 2010, $853 billion), I was inspired to post about it. companies, what do you say? I read a great HBR blog post by Stephen Wunker, Five Rules for Innovating in a Shaky Economy. Wunker wrote about Rule #2. ” So, U.S.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

MAY 20, 2010

According the Aberdeen Group , 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards. When I analyze B2B marketing results, I look at several stats.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 17, 2011

Unfortunately, you are not alone – many companies don’t. Then, knowing your average sale and conversion rate, figure out the number of leads it will take to generate the science. Don’t know your buyer cycle or have historical data like conversion rates? Your science is about to become more art, in the form of a guesstimate.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

FEBRUARY 3, 2010

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

DECEMBER 21, 2011

We were implementing a marketing program for a software company that included print ads and a print newsletter. Because if your most important information – e.g. your call to action – isn’t strategically located on your page or screen, you will get less than optimal results from your marketing.

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

JULY 8, 2015

Just do it in your LinkedIn profile update and on your LinkedIn Company Page if you have one. Please contact New Incite today – we provide marketing analysis, plans and provide marketing implementation to generate the results you need. Don’t stop posting your links to your blog topics! Some Rights Reserved.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JULY 20, 2016

I have a thirty-plus-year career in B2B marketing and sales, and I’ve consulted with hundreds of companies in the last twenty years. Marketers have been doing competitive analysis and following competitor’s marketing messages for years. That’s one thing. But encouraging people to copy others’ content is wrong.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100