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Top 10 Conversion Rate Optimization Tools to Maximize Your Consultation Requests

SmartBug Media

As the digital marketing landscape evolves, you need new strategies to acquire new leads and get consultation requests from potential clients. After all, this is the bread and butter of your business. The ideal tools will cater to your unique business needs, enhance your marketing efforts, and strengthen your lead capture strategy.

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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.”

Resources 100
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SWOT Analysis for Your Business and Content Marketing

ClearVoice

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. Now imagine applying this level of introspection to your small business or enterprise. What is SWOT analysis?

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Competitor analysis. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. It’s widely used by digital marketers, SEO professionals, and businesses (including us) to optimize their online presence. Competitor analysis. Backlink analysis.

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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot

Your business is getting by just fine – but still, the questions remain: Could you be selling more? In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. Is there an opportunity to increase market penetration? What is market development?

Planning 101
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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

These questions and more can put you on the right path to launching a new site that jumpstarts your overall business performance. Here’s a helpful step-by-step guide through a website analysis to help you get started: Set goals. Then consider what you learned from your website analysis. Choose a CMS system. Test your UX.

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Franchise Marketing Expert Shares Digital Triumphs

SmartBug Media

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. For this article, we spoke to franchise business expert Jenn Foster , fractional CMO and founder of Foster Marketing. Have your consulting experiences primarily been at the franchisor level or the franchisee level?