Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 89

Analysis Marketing AI Examples SWOT 89

Ahrefs

DECEMBER 5, 2023

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource). A solution to that is a lean … Read more ›

Analysis 102

Analysis Template Business Marketing 102

ClearVoice

MARCH 6, 2020

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. Now imagine applying this level of introspection to your small business or enterprise. What is SWOT analysis?

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Tomorrow People

JUNE 14, 2022

Obviously, succeeding in the realm of competitors requires business intelligence. Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. Step 1: Identify who to benchmark against.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. billion doing so, according to new analysis from ZoomInfo. How Implementations Fit into An Overall CRM Business Ecosystem.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Heinz Marketing

OCTOBER 20, 2022

But more recently, buyers have changed the way they consume information and interact with businesses. Additionally, businesses should evaluate what their competitors are doing in order to understand how they stack up. This can be done through completing a competitive content analysis. Why Conduct a Competitive Content Analysis.

Analysis 118

Analysis Top of Funnel Content Demand Generation Agencies 118

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Valasys

APRIL 15, 2024

If your business relies on a website but feels like it is lost in the online crowd, your competitors are staying a step ahead in search results. What is SERP Competitor Analysis? Competitor analysis is the process of identifying successful online competitors and understanding their strategies. The secret to finding them?

SERP 40

SERP Analysis Keywords SEO 40

Marketing Insider Group

OCTOBER 22, 2020

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% The commercial side of the business, surprisingly, appears to be fairing a bit better than expected. Businesses that have always operated in a face-to-face capacity have been forced to adapt to a new Digital-First reality.

Analysis 246

Analysis Ad brokers Content Work Management 246

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those needs.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those needs.

Analysis 95

Analysis Segmentation Ideal Customer Profiles Effectiveness 95

Martech

JANUARY 11, 2024

Business email address Subscribe Processing. The post Microsoft unveils new workflow and analysis tools for Customer Insights appeared first on MarTech. The new features will become generally available in the third quarter of this year. Lamkin said they would be offered at no additional cost. Get MarTech! In your inbox.

Analysis 93

Analysis Tools CRM Guidelines 93

Oktopost

NOVEMBER 16, 2023

Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

Analysis 71

Analysis Budget Programs Social Media Allocation 71

DivvyHQ

SEPTEMBER 14, 2021

Enter the blog content analysis. A company blog is far and away the biggest driver of most content marketing engines and thus, it's critical to ensure it's performing to its full potential. Here's Yuliia Mamonova of Lemon.io to explain the what, why, and how.

Analysis 105

Analysis Business Blogging Effectiveness Content 105

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 102

Business Analysis Work Management SWOT 102

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 116

Marketing AI Lead Ranking Work Management Lead Scoring 116

Zoominfo

FEBRUARY 17, 2020

Personal value is two times more influential on buying decisions than perceived business impact. Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? Here are a few examples: 1.

Business 68

Business Best Practices Marketing AI Forecasting 68

Blue Flame Thinking

SEPTEMBER 8, 2023

Your business may benefit from enhancing SEO rankings and updating your user interface to account for new devices entering the market. While every channel may not be utilized for your business, each one can be leveraged to drive more traffic to your website. The below user traffic channels identify the ways users will find your site.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

seo.co

MAY 16, 2022

One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. Below is more information about how to do a content gap analysis. Content Gap Analysis Overview. Some of the things you will check during the content gap analysis are: Site pages. How To Do An SEO Content Gap Analysis.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Zoominfo

AUGUST 29, 2018

Personal value is two times more influential on buying decisions than perceived business impact. Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 110

Analytics Enterprise Management Work Management Business 110

Marketing Insider Group

DECEMBER 3, 2020

But in a year as rocky as 2020, thanks to the impact of COVID-19 , what are B2B retailers doing to prepare themselves and their businesses for success? However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. Let’s unwrap this package together.

Analysis 228

Analysis Budget Programs B2B Work Management 228

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. As businesses acclimate to the digital age, the quest for the most effective approach to captivate audiences and drive growth intensifies.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Sprout Social

AUGUST 5, 2020

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. Discover new business opportunities . Benchmark your social performance.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Comparison 140

Vision Edge Marketing

MAY 11, 2021

Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Four Focal Points of Business Performance Improve Competitiveness and Customer-Centricity. Market Data.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

Valasys

SEPTEMBER 8, 2023

Introduction How can businesses effectively attract the attention of consumers who are empowered, discriminating, and overloaded with choice in this day and age? Businesses now must be sharpshooters, targeting customers with content and advertising techniques that are perfectly tuned to their needs.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Heinz Marketing

MARCH 26, 2022

How to Conduct Effective Audience Analysis in Six Steps. As audience analysis is the identification of various data points including attitudes, behaviors, and interests of a particular group, it’s able to help businesses understand their current and potential customers. How Busy Managers Practice People Development.

Analysis 81

Analysis B2B B to B Paid Search Agency 81

Vision Edge Marketing

AUGUST 17, 2021

Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. This is true for business performance as well. If you want your business to grow, you might need to break some patterns and build new habits. In business, bad patterns impact growth.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Zoominfo

MAY 31, 2022

Defining your market today — and understanding where your business can grow in the future — helps go-to-market teams focus on the right customers and competitors at the right time. Continuing the beverage company example, you could examine the different business accounts within your vendor list.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130