SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

SEPTEMBER 17, 2018

For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018. But, don’t fret.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

OCTOBER 7, 2011

We talk a lot about how marketing analytics is key to inbound marketing success. The following 20 testing variables can lead you to discover valuable opportunities to optimize and improve the performance of your marketing initiatives. 20 Variables to Test in Inbound Marketing.

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28