Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Prioritizing cost over requirements will surely lead to more companies purchasing unsuitable products.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Customer Experience Matrix

JANUARY 5, 2017

What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated. If it finds that different actions work better for different clusters, it will assign the best action to each group. (In See my original Optimove review from three years ago (!)

Automation 120

Automation Optimization Campaigns Segmentation 120

Customer Experience Matrix

JULY 17, 2015

Among segment-based systems, collaborative filtering uses product selections almost exclusively: this is the classic “customers who looked at this product also considered these products” approach, which doesn’t take into account other aspects of the customer’s history.

Segmentation 120

Segmentation Work Management Analytics Automation 120

Customer Experience Matrix

AUGUST 27, 2015

This could mean selecting the best people to reach within targeted accounts or selecting the most effective ad placements to reach those accounts. This requires integration of predictive analytics within the ABM product, not just using predictive before ABM begins.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

APRIL 15, 2014

More concretely, “make money” is a goal; “make money by building high quality products for which customers will pay a premium” is a strategy. I do this analysis for my clients so we can be sure to find marketing systems that are consistent with their business approach and resources.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

FEBRUARY 2, 2017

It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. It’s also common to hold all the raw data in a NoSQL data lake and extract it to a relational database where it's refined and restructured for analysis. So they come up with similar solutions.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

SEPTEMBER 19, 2016

that Return on Investment analysis originated at DuPont in 1912?) It’s really difficult to retrofit old systems with new technologies, which is one reason vendors like Oracle and IBM keep buying new companies to supplement current products. It’s also why the newest systems tend to be the most advanced.**

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

JULY 9, 2009

Devlin's term for this is “emergent prototyping”, a trial-and-error process of reworking an analysis until it produces something useful. This difference in perspective has some impact on judging what matters in a business analysis tool. Tags: barry devlin lyzasoft data analysis business intelligence software data warehouse.

Paper 120

Paper Business Analysis Software 120

Customer Experience Matrix

APRIL 25, 2013

Certainly systems for Customer Data Integration (CDI) have been around for decades: these include specialized products like Harte-Hanks Trillium and SAS DataFlux , CDI features within general data management suites like Informatica and Pentaho , and integration within cloud-based business intelligence products like GoodData and Birst.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

FEBRUARY 24, 2016

Once the machines had been optimized for electric motors, and factories had been redesigned to make the best use of this new configuration, the pace of change slowed down. Applications then evolve into something completely different as people uncover the best ways to use the new technology. ventilation, and overhead cranes.

Design 120

Design Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 27, 2013

Or the data can be published using other Aginity tools that create data marts for external analysis and execution systems. The publishing tools can be run by a marketing analyst, although Aginity says most clients let IT staff use them so IT can enforce quality standards, governance rules, backup management, and similar best practices.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. New developments have come from established vendors who are steadily expanding their products. At best, marketers wishing to deliver a sequence of treatments could create eligibility rules that check for previous treatments.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

JANUARY 15, 2010

The Autonomy brief has a slightly different scope from my own concept, perhaps because it’s tailored to fit the Autonomy product portfolio. Tags: interwoven text analysis unstructured data autonomy meaning based marketing content grazing. Automatically.” That pretty much says it all. Both are useful additions to the vision.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

FEBRUARY 18, 2016

Some of this involves advanced analytics to extract the significant needles of information from the hayfields of detail, although I don’t recall seeing vendors who do that type of analysis at the show or hearing speakers discuss them. I also have one other observation, which was totally unexpected (the best type!).

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

MARCH 6, 2016

These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. Infusionsoft’s challenge is to convince a large fraction* small business owners that their product is also essential. million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

OCTOBER 29, 2017

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. its phone clients sell many more products than text; it has a smattering of clients in financial services and manufacturing; and it has corporate offices in Dubai and headquarters in the Netherlands. .;

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

MARCH 26, 2015

Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. The system automatically monitors response and optimizes its bids to get the best results within a company’s campaign budget. And Lenovo uses just only two of Adobe’s eight solutions.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 15, 2009

prompted an inquiry from a manager who has been trying for a year to convince his company to consider the product. At best, you might be able to create your own reports based on the loaded data. Previously, I was more likely to see Voltaire’s “the best is the enemy of the good,” which means that compromise is better than nothing.

Work Management 120

Work Management Marketing Management Service Software 120

Customer Experience Matrix

MARCH 1, 2007

This was the product of considerable thought about what it takes to make systems like that useful to actual human beings. Probably a more common approach is to offer prebuilt analysis scenarios, which would be packages of reports and/or recommended analysis steps to handle specific projects. Every last word?)

Tools 120

Tools Work Management Analysis Sample 120

Customer Experience Matrix

MARCH 20, 2007

I suspect that most Web teams are struggling to keep up with demands for operational changes, such as accommodating new features, products and promotions. The series of “One Big Button” posts culminating last Monday described some approaches to this sort of analysis. But time is harder to come by.

Multivariate analysis 120

Multivariate analysis Lead Scoring Lead Ranking Optimization 120

Customer Experience Matrix

SEPTEMBER 26, 2013

That may not sound very new, but most B2B marketing automation products today build very limited databases while most B2C marketing automation products rely entirely on an external data warehouse. The systems that do build databases are designed to be used by IT departments, not marketers. You still can’t do this at home.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 9, 2006

Yesterday I wrote about the strategic choices facing Web analytics vendors as their core product matures. They have three basic choices: - keep focused on Web analytics, improving their products and appealing to the most demanding users as a ‘best of breed” solution. Web analytics vendors will face the same dynamic.

Enterprise Management 120

Enterprise Management Analytics Marketing Management Multi-Channel 120

Customer Experience Matrix

JANUARY 26, 2011

The bad news is I can't actually sell it online, despite the best efforts of Web masters on two continents. To recap a bit, the new report is based on a survey of 18 vendors, who answered nearly 200 questions about their products and companies. Email is info@raabguide.com. See my posts over the past few weeks for details on that.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

JUNE 30, 2010

To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. The free product should increase the number of companies that try LoopFuse first, which will gain it paying customers down the road. Here’s where the free system comes back into play.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MAY 24, 2016

Moreover, operational source systems often don’t keep old versions of important data that changes over time (such as lead scores or contract expiration dates), making historical analysis difficult if that data isn’t stored elsewhere. The paper hides most of big picture but lets the user see the one detail she cares about at the moment.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

NOVEMBER 2, 2007

I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. My guess is it will be a coordination mechanism to tie together all of those different components – resource management, execution, analysis, and so on. Over all this is probably a good thing for their customers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

MAY 15, 2011

For example if the industry standard requires that age elements be bucketed into 10 year breaks what happens if for your product offering you need 6.5 These resources understand the role that standardized data plays in data analysis (like a good coat of primer on a wall) but also know that the real value is in what is different.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Customer Experience Matrix

MARCH 29, 2011

The broad argument is that online activities, including both paid advertising and social messages, drive consumer behavior and can therefore be used to improve both supply chain operations (creating and stocking the right products) and demand chain operations (creating sales and managing brand attributes). But I won’t. You’re welcome.)

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 18, 2007

On the product front, they continue their long-time strategy of offering all the software a marketing department would need. Hally said Detect is now Unica’s third-best-selling product, with one to two dozen installations. This provides some basic visualization and analysis capabilities for non-technical users.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

SEPTEMBER 27, 2006

Combine this with scorecard information that lets customers identify high-risk choices, and you now are giving them a range of options, from picking low-risk products in the first place to picking high-risk products and paying to get them on time. We at Client X Client refer to this as “transparency”, but that’s just a buzz word.

Marketing Management 120

Marketing Management Word of Mouth Buzz Vendors 120

Customer Experience Matrix

MARCH 7, 2007

. - for renewal orders, the key variable is renewal margin (which I am defining as renewal marketing and product cost divided by renewal revenue). This is calculated for each product, for the company as a whole, and perhaps at relevant intermediate levels such as divisions. (If

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

NOVEMBER 21, 2006

Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help. These do log file or page beacon analysis to track page views by visitors. But it’s up to the user to apply the test results to production systems. It apparently does have the capability to move winning rules into production.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

SEPTEMBER 24, 2018

One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data. Here the discussion is mostly about making the data available for analysis. So all they bought for $4.75

Enterprise Management 295

Enterprise Management Work Management Marketing Management Marketing Automation Services 295

Customer Experience Matrix

OCTOBER 2, 2007

The best I could suggest was to use proxy data when a thorough analysis is not possible due to cost or data constraints. But this again gets back to the issue of doing the best with the resources at hand: some information is better than none, so long as you keep in mind the limits of what you’re working with.

Allocation 120

Allocation Multi-Channel Lead Ranking ROI 120

Customer Experience Matrix

OCTOBER 12, 2009

A proper business impact measurement thus requires capturing the full marketing, sales and product costs associated with new leads, as well as their actual or estimated long-term value. Ideally, you’ll also add optimization software that can automatically find the best of all possible treatment combinations. higher profit rate?

Lead Ranking 120

Lead Ranking Planning Lead Scoring Paid Search Agency 120

Customer Experience Matrix

JUNE 25, 2008

My understanding of competitive products was that they had similar capabilities, at least hypothetically, so I choose not to list that as a Market2Lead specialty. In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need. I plan to write more about LucidEra next week.)

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120