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Customer Experience Matrix
MARCH 6, 2016
This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. In other words, Infusionsoft is growing much more slowly than Salesforce.com.
markempa
MAY 30, 2017
To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. It just worked because we were shooting fish in a barrel.
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Customer Experience Matrix
APRIL 5, 2011
I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. Most of the time setting up any system is spent on analysis, not the mechanics of the campaign design. Still, even deferring that need could remove a barrier to immediate adoption.
Customer Experience Matrix
FEBRUARY 9, 2012
Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. That’s not a software problem.
Customer Experience Matrix
MARCH 16, 2011
Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. The combination of mature features, a new interface, and low pricing makes eTrigue an attractive alternative even if it doesn’t break any major barriers for ease of use.
LeanData
OCTOBER 28, 2014
According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. Really not that cool. The crowd was unruly.
LeanData
OCTOBER 28, 2014
According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. Really not that cool. The crowd was unruly.
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