Top Rank Marketing

MARCH 18, 2024

The Atlantic , which says it gets up to 40% of its current traffic from Google , recently published an analysis on the subject and concluded: “75% of the time, the AI-powered search would likely provide a full answer to a user’s query.” Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Top Rank Marketing

SEPTEMBER 4, 2023

Here are four reasons why B2B marketers will have to innovate to survive in 2023 – along with some analysis on how to turn these challenges into great opportunities to innovate. Namely, it showed that 80% of buyers expect the same buying experience as B2C customers.

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. This overlaps with what I wrote above about Marriott Traveler, but I’ll repeat it here with a twist of different analysis. This isn’t surprising.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Martech

AUGUST 30, 2022

Forrester Research calls it the “most frenzied phase of innovation” consumer-facing businesses have ever experienced, in a report aptly titled “Vast, Fast and Relentless,” warning brands that “customers won’t let you rest anytime soon.”.

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

LeanData

FEBRUARY 10, 2022

Analysis of the ICPs went beyond those key characteristics and included notable attributes, such as whether the ICP segment tended to be B2B, B2C, or B2B2C, as well as product portfolios, direct versus indirect channels and more. Not so fast! Telcom, as a whole, is incredibly complex.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. This overlaps with what I wrote above about Marriott Traveler, but I’ll repeat it here with a twist of different analysis. This isn’t surprising.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. More consumer data, when properly analyzed, can create better and higher-qualified leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. As marketers, we’ve been trained to either speak B2B or B2C, often forgetting we are ultimately speaking to another human being. As an added bonus, there are many puzzles within the book.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Litmus

OCTOBER 1, 2018

In regards to whether an ESP leans B2C or B2B, look at the language they use. Consumers” is the big keyword indicating a focus on B2C companies. For more detailed analysis, we’d refer you to Forrester, Gartner, and the other sources mentioned by the experts we consulted for our Doing an ESP RFP blog post.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. Social network sites are visited by 75% of global online viewers. • History of Internet Search.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades. PwC) Customers are 2.4x

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Directive Agency

JUNE 7, 2018

B2B customers are now just the same as B2C customers, in the sense that they don’t want you to tell them why you’re so great, but instead, they want to look at other people saying that you’re great. This is why Forrester has a full business model. Finally, Stage 5, the post-decision analysis.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

MarketJoy

MAY 8, 2018

How B2C Influence on B2B Customer Experience. The buyer’s journey of B2B is completely different and more complex than B2C. This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive. B2C is the master of the chatbot, B2B could be too.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Best of all, the research is demarcated by B2B and B2C marketers, as well as along industry lines for highly specific information.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

MAY 24, 2009

While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. While the standard industry classification may tell part of the story, it provides you with same analysis as your competitors and no qualitative differentiation for defining your market segments.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Contently

NOVEMBER 18, 2016

Generally speaking, B2C businesses still have need for content, but it tends to be a different quantity of content or a different depth of content, compared to B2B. By studying and trying to write, hopefully, some sort of coherent analysis of it, it helps clarify things for me that I find useful in my work.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Hubspot

MARCH 22, 2013

By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. 1) Generate More Facebook Leads. In order to generate customers, though, you need to generate leads. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. Other tips included: keeping landing pages simple, paying attention to context and looking beyond the page, and completing regular testing and analysis.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.

Budget Programs 118

Budget Programs Spending Paid Search Agency Marketing Budget 118

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. SEO should be the building block of your enterprise marketing strategy for both B2B and B2C in today’s digital-first world. However, it’s important to delineate that B2C and B2B SEO have different aims. Just how much traffic can you gain?

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. By combining these, you can quickly identify opportunities to improve results without manual effort or analysis. Get powerful, holistic insights to optimize email campaigns.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Metadata

JANUARY 11, 2024

In fact, in a recent Forrester survey, more than 90% of respondents said that buyers completely or somewhat trust peers in their industry. On the flip side, salespeople from vendors are the least trusted group Forrester tracked, followed only by social media influencers and national media. We’re not surprised. People trust people.

Peer-to-peer 52

Peer-to-peer Media Work Management Sales Qualified Leads 52

PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. Conduct a content strategy gap analysis. After conducting your gap analysis, revisit your content investment plans.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Use Moz’s free Domain SEO Analysis tool to measure your website’s DA. Check out research papers by Forrester and Gartner. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

PureB2B

JANUARY 9, 2019

These may appear to be impressive numbers, but they are still small as opposed to B2C. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 However, the good news is it’s growing steadily. trillion by 2021.

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 98

PathFactory

OCTOBER 12, 2021

Stephen Casey, Principal Analyst, Forrester. According to SalesForce, 56% of B2B customer now expect to find whatever they’re looking for from a company website in three clicks or less — just like their B2C counterparts. The biggest barrier to entry around data analysis for B2B marketers is the data itself.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

Inbox Insight

JANUARY 29, 2019

Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). Customer Experience (CX) prevails – 73% of B2B executives say they want a personalized, B2C-like customer experience ( Accenture ).

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. So, before you can get into the nitty-gritty of data analysis, you must consider your business goals, your target audience and your processes. Here are four key aspects you should think about: 1) B2B or B2C?

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

PureB2B

JANUARY 9, 2019

These may appear to be impressive numbers, but they are still small as opposed to B2C. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 However, the good news is it’s growing steadily. trillion by 2021.

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Scoring 62

Fount Media

OCTOBER 11, 2021

Figure that was predicted five years ago by experts in the Forrester report. Compared to b2c, the b2b clients have a top priority for the speedy deployment of products. Complete ROI analysis. Since most businesses are online, it’s easier for the rest of the b2b companies to do an in-depth analysis of ROI.

Trends 52

Trends B2B Comparison Click Rate 52