Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Lead conversion rate: 23% vs. 17%. Step 5: Analyze results.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Visitor Queue

JANUARY 21, 2024

When it comes to lead generation, we are always on the lookout for the most effective way to generate ROI. The two categories of lead generation, manual and automated, often come up when marketers are searching for new ways to generate leads.

Lead Generation 81

Lead Generation Analysis Automation Generation 81

Heinz Marketing

MARCH 26, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B-to-B Marketing Doesn’t Have to Be Boring. How to Conduct Effective Audience Analysis in Six Steps. Three Questions that Lead to Better Meetings .

Analysis 93

Analysis B2B B to B Paid Search Agency 93

Biznology

FEBRUARY 24, 2022

I am a demand gen marketer. My entire B2B career has been about leads—lead quality and quantity. Measurable marketing communications. Cost per lead. ROI on marketing investments. On my side, I was trained as a data-driven, direct-response marketer. B2B relationships are based on trust.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. This continues to be one of the biggest mistakes marketing makes.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

BOP Design

SEPTEMBER 22, 2022

As such, in this blog, we are taking a high-level view of what B2B marketers should consider when crafting a lead generation strategy. We know the genesis is always, “We need more leads!” so this article provides quick tips on how to get started with a new lead gen strategy or how to revamp your existing approach.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking B2B Marketing 80

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. Understanding competitors requires more than just monitoring their online presence.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. For B2B, Conversions Take Nurturing.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. But your lead magnets?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 In 2023, user demand for gated B2B content rose 14.3%.

82

82

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. But how does AI enable B2B demand generation in full swing?

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This may be because you set unrealistic targets by failing to fully research the market or indirect competition. If they’re not happy, they’ll let you know about it.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent comes down to understanding what makes an excellent lead for your business.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Only B2B

MARCH 13, 2024

Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. It can be hard to know if your content is generating leads or boosting brand awareness. Absolutely, if you can measure its return on investment (ROI).

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Launch Marketing

SEPTEMBER 16, 2020

The basic concept of marketing has not changed much since its inception during the industrial revolution but how we market has drastically changed over time. Importance of Analysis. An Accenture survey found that 61% of B2B transactions start online. The Right Tools for the Analysis Job. What tactics are working?

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This method is grounded in the continuous analysis of customer behavior and market trends as they happen.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing & Strategy 105

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Here, we pull back the layers of the content marketing vs. traditional sales comparison so you can decide how to use each — or both simultaneously.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip. This helps the B2B companies in establishing their keystone products or services.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59