B2B Marketing Traction

MAY 29, 2013

You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. We provide strategic analysis, planning, and ongoing execution and results tracking. Marketing Planning Role of the CMO analysis b2b marketing plans results' Creating a marketing agenda requires forethought.

Consulting 100

Consulting B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 16, 2014

You’ve redone your website and analysis shows your brand is recognized and remembered. Yes they may have experienced a conservative buying experience in their B2B career. B2B marketers need to deliver a great product and/or service, but also emotional, compelling stories that mean something in their marketing.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

DECEMBER 10, 2014

In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. Content marketing. Digital marketing. Inbound marketing.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 9, 2012

New Incite provides pragmatic research and analysis for B2B product or service launches. Contact us today for more information about our market research and analysis services. By looking before you leap, you will have a better chance of success with your marketing.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 22, 2013

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat).

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Read more about SWOT Analyses in my recent post, 1-Page SWOT Analysis with Action Items.).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Show your company timeline on your website.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JUNE 14, 2013

Marketing Soapbox analysis b2b marketing results social media strategy' At New Incite we specialize in creating strategic marketing plans, implementing them well and analyzing the results. Contact us today for help with your marketing – whether it’s social media, online, or offline marketing!

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

APRIL 24, 2013

Here’s what it means for B2B marketing. Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. We provide analysis, planning and marketing execution to help you achieve your business goals. Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

MAY 4, 2010

Competitive Analysis. For a long time I’ve told my B2B clients that if they focus too much on their competition, they will be looking at their business and marketing strategy laterally. I use the market analysis image above to illustrate Southwest ‘s blue ocean analysis of the airline industry.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

MAY 11, 2012

Are you a B2B marketer or researcher who has gotten great results from focus groups? My firm New Incite offers marketing research and analysis services. What do you think? Please contact us today for more information on how we can provide “new incite” for your marketing.

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

NOVEMBER 8, 2012

While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. 4 Ways B2B Marketers Can Use Secret Pinterest Boards. B2B marketers – more uses for Pinterest secret boards? Guess what? I’d love to hear your ideas!

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

DECEMBER 16, 2011

Now with websites and measurable marketing activity through online content downloads and sharing, B2B marketers can to move away from an intuitive, creative approach to marketing and base their campaigns and plans on facts. Go with the facts – do some analysis and research. Don’t go with gut feel.

B2B Marketing 100

B2B Marketing Planning B2B Analysis 100

B2B Marketing Traction

MARCH 25, 2013

In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today. But many lack the analysis and high-level understanding of technology to make the best marketing decisions possible.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 27, 2011

For example, one of our B2B clients published blog posts about popular events, hoping to increase readership. In B2B marketing, quality of the leads is more important than quantity. We’ve seen businesses that use tactics that get a lot of response, but they generate unqualified leads.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 14, 2011

They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. If you do outsource your content and messaging, make sure your outsource provider is a good marketing writer who understands your industry, your customers, and your business.

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MARCH 11, 2011

” Then a few weeks later I was meeting with Nick and Betty Juarez, who own Juarez and Associates , a successful market analysis and management consulting firm in Santa Monica.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

” Then a few weeks later I was meeting with Nick and Betty Juarez, who own Juarez and Associates , a successful market analysis and management consulting firm in Santa Monica.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

AUGUST 17, 2011

SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. The SWOT analysis I use incorporates action items with the analysis, making the tool more action-oriented. Blue Ocean Strategy – know thy industry. Sample Marketing Persona.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

AUGUST 29, 2011

Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results. ” So, U.S.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

MAY 1, 2013

See my post on this, Why B2B Marketing Buyer Personas Rule. We provide strategic marketing analysis, marketing planning and implementation of the plans. Marketing Strategy analysis marketing plans strategic planning' For this you need to analyze not just competitors and opportunities but also your buyer personas.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

APRIL 12, 2012

B2B marketers need to track lead quality as well as lead quantity. You might be surprised by this kind of analysis. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Marketing is a numbers game, right? Fill up that pipeline and increase sales! Not exactly.

Cost per Lead 100

Cost per Lead Trade Show Marketing Leads Leads 100

B2B Marketing Traction

MAY 23, 2013

Contact New Incite today about our strategic marketing analysis, planning, and execution. Crossing The Chasm b2b marketing technology' When you’re ready to launch, you’ll be happy you invested the time. Need help crossing the chasm?

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. My competitive analysis focused on social media. Do your analysis and make sure your business is positioned well against the competition! But why take the chance?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 19, 2013

See my previous post on this – What Does Occam’s Razor Have to Do with B2B Marketing? We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media. If you are not a professional graphic designer, don’t try to be one!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

NOVEMBER 18, 2009

B2B CMO for Hire Services. New Incite is available as an outsource resource to manage and direct B2B marketing planning, project implementation, and results tracking. As your B2B CMO for Hire, we conduct regular marketing meetings and advise your staff just as if we were full-time Chief Marketing Officers. B2B Marketing Plans.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. B2B Inbound Marketing System Development.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

DECEMBER 21, 2011

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. Why should you care? Because if your most important information – e.g. your call to action – isn’t strategically located on your page or screen, you will get less than optimal results from your marketing.

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

MARCH 26, 2010

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. But, be careful as you use Twitter for B2B marketing. Let’s apply the elements of the equation to B2B marketing on Twitter. People buy from people they know, like and trust. Credibility.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

MAY 22, 2009

B2B Marketing Articles. Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary. LinkedIn Resources.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

NOVEMBER 12, 2010

Make sure you provide an excellent customer eperience by doing a customer touch point analysis. ” A customer touch point analysis allows you to scrutinize all the points at which your company touches customers and assess how you perform on each touch point. Could that describe your level of service to your customers?

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

JUNE 6, 2014

Blogging analysis blog marketing' If you need help with your digital or social marketing strategy, content marketing execution, contact New Incite today. We provide consulting, training, and outsource marketing services to help you execute your programs and get results.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

JANUARY 16, 2014

Business-to-consumer CMOs have been using consumer research data more than Business-to-business CMOs, but now the technical aspect of online marketing has added heaps of analysis to the marketing function. Add to it big data and the increasing use of predictive analytics for marketing. Persuasive.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 25, 2012

Leave the trees (marketing execution) to others, and focus on strategic analysis, marketing strategy and planning. This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. analytics is more critical than ever.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

MAY 25, 2012

Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. It’s new; it involves technology; there are a lot of moving parts; and it changes constantly. How can you be productive as you start your social media marketing program?

Social Media 100

Social Media Media Planning Media Plans 100