Heinz Marketing

MARCH 26, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Conduct Effective Audience Analysis in Six Steps. If done well, audience analysis can generate insightful data that can help grow companies significantly.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

Heinz Marketing

OCTOBER 20, 2022

For years, B2B organizations have focused on developing content to support their demand generation efforts. This can be done through completing a competitive content analysis. Why Conduct a Competitive Content Analysis. There are a few reasons why a competitive analysis can boost an organization’s effectiveness.

Analysis 119

Analysis Top of Funnel Content Demand Generation Agencies 119

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. In B2B tech, this might mean having the most efficient and effective software solution, for instance.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Visitor Queue

JANUARY 21, 2024

We often consider manual vs automated lead generation, and what is the best […] The post Comparative Analysis: Manual vs Automated Lead Generation appeared first on Visitor Queue Blog | Identify Website Traffic.

Lead Generation 81

Lead Generation Analysis Automation Generation 81

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. However, many B2B digital marketers are developing solutions to rebound from these challenges.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

Sword and the Script | B2B

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

Cost 159

Cost Analysis B2B Content 159

Excelsior Research

AUGUST 24, 2022

Know your Win-Loss Analysis to boost B2B Sales. Analyses of the market is necessary, even when it is a B2B or B2C or any kind of sale. Thus, this blog is a supplementary read to know your Win-Loss Analysis to boost B2B Sales. Know your Win-Loss Analysis to boost B2B Sales. What refers to B2B sales?

Analysis 52

Analysis B2B Sales B2B Forecasting 52

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Social Media Lead Ranking Lead Scoring 118

Marketing Insider Group

OCTOBER 22, 2020

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% From a B2B marketer’s perspective, there are only three topics here that appear to be directly connected to the world of Real Estate: Small Business, Commercial Banking, and Facilities Management.

Analysis 246

Analysis Ad brokers Content Work Management 246

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Launch Marketing

DECEMBER 1, 2021

Social media has established itself as a crucial component in B2B marketing strategies. Conducting a social media analysis can be a useful task to get a grasp on how competitors are operating on social media and what results they are seeing whether it be from an engagement or conversion standpoint. How Big Is My Competitor’s Following?

Social Media 127

Social Media Analysis Media Ad Frequency 127

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Lake B2B

DECEMBER 26, 2022

The post What Is Business Process Analysis And How Do You Use It? For the smooth functioning of any organization, each business process must operate optimally. This reduces cost and drives productivity, […]. appeared first on Blog.

Analysis 105

Analysis Process Business Cost 105

Exo B2B

APRIL 12, 2022

Situation analysis in strategic marketing in B2B [1] can be seen as a “turn off” for some prospects, who only see it as an ordinary transfer of knowledge. A situation analysis with recommendations in strategic marketing in B2B must be done with meticulousness and with different skills. It’s B2B after all!

Analysis 52

Analysis B2B Marketing Planning B2B 52

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. You’re frequently at full capacity: As a B2B business leader, you’re likely to find yourself regularly reaching — or exceeding — your full capacity. Guest post by Alex Daintith.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Zoominfo

MAY 31, 2022

In order to identify companies in your TAM, use your B2B database to filter by industry, company size, and location. Two Ways a TAM Analysis Drives Results Calculating your TAM properly is an exercise that can vastly improve both the broad strokes and the fine points of a marketing strategy. How big are those companies? Bigger budgets?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Bionic

OCTOBER 21, 2023

Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. The post LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis first appeared on Bionic Advertising Systems. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Moz

DECEMBER 17, 2020

Posted by Joyce.Obility In the B2B space, it's important to be realistic about who your competitors are. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. Today I'm going to walk you through the five phases of the competitive analysis. And we'll finish with backlink analysis.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. An Accenture survey found that 61% of B2B transactions start online. The Right Tools for the Analysis Job. 64% of B2B marketers generate leads via LinkedIn, 49% via Facebook and 36% via Twitter, so utilize those free tools to capture your leads and activity.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Brightedge

JUNE 22, 2021

Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. This explains why 81% of customers and 94% of B2B buyers will perform searches before making a purchase.

Analysis 107

Analysis Keywords SEO SERP 107

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. Integrating Market Basket Analysis in B2B marketing is highly fruitful as MBA is done on transaction data from the point of sales system on a customer level. MBA introspects the products that the customers tend to purchase together.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. As we dive deeper into AI’s role, it becomes clear that its integration into B2B marketing strategies is not just an option but a necessity for staying competitive in today’s rapidly changing industrial marketplace.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. 7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. This mindset requires a deeper analysis of how marketing initiatives contribute to broader goals such as revenue growth, customer lifetime value and engagement and market penetration.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

Navigate the Channel

MARCH 11, 2024

But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. That’s a lot of business. Yes, like ABCs.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

ClearVoice

JANUARY 8, 2024

Comparative Analysis: Engagement and Conversion Customer engagement and conversion are the epicenters of marketing, so examining how traditional and content marketing stack up may reveal the best option for your business. The post Content Marketing vs. Traditional Sales Tactics: A Comparative Analysis appeared first on ClearVoice.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64