Moz

JULY 15, 2020

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. The formulas tab.

API 66

API Google Domain Click Rate 66

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Reporting and analysis The final piece of the content marketing lifecycle involves understanding the impact of content to inform future strategies.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 107

Enterprise Management Advertising Agencies API Multi-Channel 107

Zoominfo

JULY 12, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks.

Zoominfo 130

Zoominfo Ideal Customer Profiles Enterprise Management API 130

Zoominfo

JULY 22, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks.

Zoominfo 130

Zoominfo Enterprise Management API Bandwidth 130

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Stronger currency management with new currencies API. Easily route inbound leads with conditional form confirmation pages. Learn more about managing invoices.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns. Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million. Comparing APIs.

SEO 159

SEO Tools Paid Search Agency API 159

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Webbiquity

SEPTEMBER 7, 2021

Web scraping is the automated process of extracting and organizing publicly available information on the Internet. Web scraping consists of the following interconnected phases: Website analysis. Website analysis requires you to examine the underlying structure of websites or online databases to understand how the data is stored.

Ethics 276

Ethics Copyright Privacy Internet Marketing 276

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Traditionally, data analysis in B2B SaaS required significant human effort. At its core, AI provides unparalleled data analysis capabilities at scale.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. By analyzing historical information, AI tools can forecast outcomes, offering a clear view of customer preferences and potential market shifts.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Envy

APRIL 5, 2022

First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. Meta compares this data with its own hashed information to find the Meta profiles that match, and then creates a Custom Audience from those matches.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Moz

OCTOBER 22, 2019

It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them to focus on. However, there is also a REST based Google Search API that is free and lets you query Google and retrieve results in the popular JSON format. Using the free Moz API account.

API 46

API Google Analytics SEO 46

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Webbiquity

MARCH 5, 2020

It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Even the most experienced technical SEO professional needs to have a manageable amount of information to be able to implement a reliable, data-driven strategy. Next Steps.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). What is AI analytics?

Analytics 113

Analytics Enterprise Management Work Management Business 113

Hubspot

OCTOBER 24, 2018

But that shift is still producing aftershocks, and to keep up with your competitors today, you need to understand what APIs are, how they integrate with your content strategy, and the social insight they bring to your website. Here's a brief definition of an API, followed by some key information on how to make one work for your business.

API 50

API CMS Development Work Management Budget Programs 50

Customer Experience Matrix

FEBRUARY 2, 2016

It can connect with others through standard APIs. These provide basic information such as impressions, engagements, visits, deals and revenue by campaign, or sources, stages, conversion rates, and average duration by funnel stage. Claritix applies sophisticated algorithms to cleans the data and match contacts based on similarity.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Martech

SEPTEMBER 25, 2023

There are a couple of things in particular I’d like to address, The first is that businesses’ impression of GA4 is heavily informed by when they started using it. As we talked about before, “Explore” has its roots in the 360-only “advanced analysis” feature of UA. Q: What new features/refinements are in the works?

Marketing Analytics Tools 122

Marketing Analytics Tools API Analytics Impressions 122

Martech

FEBRUARY 7, 2024

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. IAB Tech Lab says this will make bid loss analysis impossible. ” Email from Google The full report can be accessed here.

Privacy 109

Privacy Google Advertising Agencies Paid Search Agency 109

Martech

OCTOBER 12, 2023

Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. Zefr ’s AI-powered Brand Suitability Solution is now available across Facebook and Instagram Reels.

Multivariate analysis 110

Multivariate analysis Forecasting API Paid Search Agency 110

Martech

APRIL 9, 2024

One example we wrote about was an online temporary tattoo brand that collected information about a visitor’s style preferences and showed them relevant products; collecting first-party data could wait. Topics is not going to have demographic information or categories,” she said. Context is going to be huge,” said DeZao. “As

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Webbiquity

JULY 23, 2022

Once an SSN is stolen and falls into the wrong hands, it’s associated with fictitious information to create a fake ID. For example, synthetic identity fraud with SEON : it’s anti-fraud detection software is popular for reducing fraud rates with real-time data enrichment and advanced use of APIs. Digital footprint analysis.

Tips 136

Tips Multi-Channel SIC Work Management 136

Marketing Insider Group

JANUARY 30, 2023

Dan focused on some cool themes – calibration for crisis, including both decision-making and integration, and key themes including governance and precision of data and information resonated throughout his webinar. Not Terminators guided by Skynet; that’s a movie! Orchestration, certification, and collaboration are key.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Only B2B

AUGUST 21, 2023

Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making. Data Cleaning and Enrichment APIs Application Programming Interfaces (APIs) play a pivotal role in automated data cleansing.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

RebelMouse

OCTOBER 19, 2023

News and information changes every day, and there are many different ways to search for the same things. Google returns information from the index when you search They talked about thinking about keywords that people might search for to find your content, and to include language geared toward your targeted audiences.

Google 96

Google Keywords FAQ Custom Publishing 96

Contify

APRIL 17, 2020

We also upgrade our AI-based information processing engine based on the enhancements in the underlying technologies (Machine Learning and Text Analytics). Enterprise taxonomy can grow fast with information. The spreadsheet contains the name of the tag, description, tagging rules and other helpful data for analysis. Read more ?.

API 59

API Tagging Analysis Advertising Benchmark 59

Aberdeen

APRIL 21, 2021

In this particular case, the code in question involved application programming interfaces (APIs) and culminated in the recent 6-2 decision by the US Supreme Court — which ruled that Google’s copying and use of the Java API constitutes “fair use” under copyright law. Hidden Threats to Your Codebase. Contact us.

Enterprise Management 52

Enterprise Management Work Management Software API 52

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

AUGUST 25, 2023

An analysis technique that helps marketers measure the impact of their marketing and advertising campaigns. The analysis can then tell you the relationship between the variables. How to approach marketing mix modeling today To avoid errors, organize your analysis before working with these complex models. Marketing mix modeling.

Marketing Attribution 95

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 95

Zoominfo

AUGUST 19, 2021

Intent : Behavioral information about a company, such as content consumption, that provides insights into interests and potential buying signals. Location: Detailed address information, including satellite offices, temporary locations, and more. Scoops identify projects and leadership moves to share with users for timely outreach.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Martech

MAY 3, 2023

Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. What other meta-information does your system collect that may be made available via API? Is the reporting actionable?

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Atomic Reach

APRIL 3, 2023

Inconsistent measurement standards and biased data inputs skew data analysis and yield misleading results. Our proprietary AI platform uses over 600 API connections to deliver unbiased creative intelligence that informs campaign concepts, content production and influencer selection.

Creativity 59

Creativity Advertising Agencies API Class 59

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

TrustRadius Marketing

APRIL 6, 2022

With that information, you can improve the overall usability of your eCommerce site and improve conversions. . Hybrid DXPs come with integrations and strong, fast APIs to communicate commands between the front and backend. With a DXP, you can share that information more freely with team members. Analytics and Testing .

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” You also get surveys, API access, customer profiling, and journey tracking. It offers portals for account information, support communities, and help center resources.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Optinmonster

JULY 5, 2022

Indexing is the process followed by search engines, that store and organize information in order to enable super-fast responses to user queries. In order to enable Index on your site, you’ll need to generate an API key and host the key manually by adding it to your public_html folder in the form of a text file. That’s it!

SEO 80

SEO API SERP Paid Search Agency 80