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Transforming content marketing lifecycles with AI

Martech

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot.

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How B2B  Marketers Are Preparing For A Cookieless World

Envy

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Why FloC Is Out and Topics API Is In. Why the Third-Party Cookie party is over.

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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. But what exactly is a MarTech stack, and how can it benefit your business? 7 Proven MarTech Tools Every B2B Marketer Needs 1.

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What Is an API? The Answer in 300 Words or Less

Hubspot

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. Don't worry -- APIs might seem complicated, but by the end of this post, you'll know how they work and what using them entails. What is an API?

API 50
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What is Data as a Service (DaaS)?

Zoominfo

Data is the foundation of business in the 21st century. Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. Get a Demo What is DaaS?

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. Users can send the contact a system email or add it to a list.

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Why agencies need to work closely with client RevOps teams

Martech

It helps you meet your clients’ specific needs in their industry and the current market, enabling you to track performance properly, collect the right first-party data and improve the revenue-generating potential of your campaigns. Business email address Subscribe Processing. Establishing shared processes for both teams.