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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

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6 important data points to record on your customers

Biznology

Statistics show 73% of customers prefer to conduct business with brands they know use personal information to create more relevant shopping experiences. The 2015 Cost of Data Breach Study: Global Analysis shows the average cost paid for each lost or stolen record that contains sensitive information is $154. Transactional Data.