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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics.

The 32 Best Twitter Marketing Tools

Webbiquity

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. I like it.”

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.

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Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. As I mentioned earlier, predictive analytics can help companies identify social media users with purchase intent.

The 31 Best Tools for Improving Your Writing Skills

Hubspot

Luckily, there are a slew of great tools you can use to help improve your writing. The 31 Best Tools for Improving Your Writing. Another way to practice your writing is to do a "brain dump" exercise using a tool like 750 Words. And every time you write, it'll give you some cool statistics on how much time you spent writing, the feelings and themes of your words, and so on.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business. Below is a list of the best SEO tools out there right now.

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Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Hubspot

Check out the list of tools below. Tools for Generating Ideas. These tools may spark an inspired topic. Plug a few relevant nouns into this tool to generate a ton of topic ideas that can be used for any project, not just blog articles. Tools for Gathering Data. These tools will help you dig. App Annie : Mobile app ranking, analytics, market intelligence.

The 26 Best WordPress Plugins

Webbiquity

Make it easy for your readers to join your email list, share your articles and optimize with analytics. There are lots of tools out there that do this, but the one we use is called SumoMe. Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Content), Entrepreneur, Hunter & Bard, Marketing Insider Group (Startup), Robbie Richards, SnapApp, Social Media Examiner.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Keywords Tool: If you are unfamiliar with the search behavior of Chinese online consumers, the Baidu keywords tool is the best place to start exploration.

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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. When the system finds emerging trends that appear to be more than statistical noise, it highlights them in reports. The underlying technology for all this involves a variety of tools, some proprietary. million entities. Data sources. Actions.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

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Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Impressions and clicks on your brand terms (available in Google Webmaster Tools) are a useful metric and one of my favorite gut-checks of impact. But you should be applying statistical analysis and charting business changes to tease out the truth as best you can.

Why Big Data will go away soon

grow - Practical Marketing Solutions

You need to get comfortable with analytics and statistics … at least for the next five years.” That’s why I have long advocated the need for some background in statistics and analytics in a marketing education. This post was written as part of the Dell Insight Partners program, which provides news and analysis about the evolving world of tech.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. Adoption soared.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Analysis of when the best times to post content might be and the most relevant / popular post types. Well a while back, Google announced support of Google Authorship statistics via Webmaster Tools.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter Tools and Reviews. And much more.

Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

The technician can access a simple interface to determine the most likely problem, based on a statistical analysis, and an efficient workflow (including the right tools and techniques) to get the customer back in action for the least amount of money and the shortest amount of time. I used to work for a big global company. It is a necessary evil. It is a cost to be cut.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

AETNA : Looks at patient results on a series of metabolic syndrome-detecting tests, assesses patient risk factors and focuses on treating one or two things that will have the most impact (statistically speaking) on improving their health. EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics. Who’s using it?

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas. Visually provides custom-made infographics that make your statistics pop. Google Analytics.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Making connections is certainly important, but Brightfunnel also provides tools to use the resulting information. The gold standard in attribution is advanced statistical methods that estimate the true incremental impact of each program on each lead. Without a tool like Brightfunnel, detailed analysis often requires technical skill and tools that few marketers have available.

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics.

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

How you do this will vary depending on the A/B testing tool you use. How you determine your sample size will also vary depending on your A/B testing tool, as well as the type of A/B test you're running. If you're A/B testing an email, you'll probably want to send an A/B test to a smaller portion of your list to get statistically significant results. 8) Use an A/B testing tool.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

Again this is no surprise but here are some statistics that confirm what we are seeing. BuzzSumo viral content analysis ). Our own analysis of 500m Facebook posts found that: Posts published between 10 and 11pm local time received 88% more interactions than average post. Tools. B2B Content Marketing social analyticsAt BuzzSumo we love research and data. CMI ).

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The Fatal Flaw of A/B Testing

grow - Practical Marketing Solutions

There’s also the problem of statistical significance. Kiss Metrics provides this misleading tool, which gives the following analysis: But then, when you play around with the calculator a bit, you realize something’s wrong…. There’s also the problem of statistical significance. Big Data and Analytics Internet marketing Marketing best practicesI couldn’t do that!

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6 Traits of Highly Effective Data Analysts

Webbiquity

During upfront planning, it’s essential for marketers to use the right tools , analyze data, pull out meaningful insights and use that information to craft a strong strategy. Statistical analysis is only one part of the job. The only thing that makes a data-driven tool useful is whether or not you trust the [results] it puts in front of you. Web Analytics

B2B Marketing Analytics

LeadSloth

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin.

Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent

If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” There’s no shortage of statistics on website visitor behavior. Bounce Rate.

How Data Science Is Transforming Sales and Marketing

Marketing Action

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. It’s a form of predictive analytics. B2B Applications for Predictive Analytics.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

As Pointillist’s self-chosen label suggests, its own roots are in customer data analytics, not execution. Also as with Hadoop and friends, the Pointillist data store needs some added structure to allow fast access and analysis, and that structure imposes some limitations. The acting part is especially important, because it makes Pointillist more than simply an analysis tool.

20+ Cool Social Media and Web Tools

Webbiquity

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Cool Web Tools. A social media monitoring tool that combines powerful features (e.g., Visitors can rate posts and you also get click statistics.

17 of the Best WordPress Plugins for Marketers

Hubspot

From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. 4) FD Word Statistics. 17) Google Analytics by Yoast. 40,296. 1) Jetpack. 7) Akismet.

CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.

It's All About Revenue

THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. What Oracle Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool” Successes Can You Share? BIWA Summits attract presentations and talks from the top BI, DW, Advanced Analytics, Spatial, and Big Data experts. Adva nced Analytics. Cloud.

A New Twitter Analytics Tool Is Being Tested for Individual Tweets

Content Standard

Twitter is experimenting with new analytics tools that are built into user activity feeds, making the performance feedback for individual tweets easily accessible to the average user. Although the deal doesn’t offer anything to marketing departments invested in large-scale analytics, it could help marketers refine their own Twitter habits and become better influencers.

Embracing Cross-Channel Analytics to Create a Competitive Advantage

VisionEdge

There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. The emergence of Yahoo Web Analytics, Adobe’s acquisition of Omniture (recall that Omniture acquired Visual Sciences, WebSideStory, Offermatica, Instadia, and TouchClarity), and Google’s continued push into the enterprise all signal an increased emphasis on multichannel data analysis. Basically, analytics is about deriving insights from data. What Is Cross-Channel Analytics?