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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools.

38+ Cool Social Media and Web Tools and Reviews


Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.

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18 (of the) Best Web Analytics Guides of 2011


On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Fortunately, there is help. iPhone vs. Android).

Tools that help monitor and measure social traffic


All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. free tool for finding the relative influence of any Twitter user. powerful people search tool. Other Cool Web Tools.

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Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More


Check out the list of tools below. Tools for Generating Ideas. These tools may spark an inspired topic. Plug a few relevant nouns into this tool to generate a ton of topic ideas that can be used for any project, not just blog articles. Tools for Gathering Data. These tools will help you dig. App Annie : Mobile app ranking, analytics, market intelligence.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Keywords Tool: If you are unfamiliar with the search behavior of Chinese online consumers, the Baidu keywords tool is the best place to start exploration.

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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. When the system finds emerging trends that appear to be more than statistical noise, it highlights them in reports. The underlying technology for all this involves a variety of tools, some proprietary. million entities. Data sources. Actions.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

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Why Big Data will go away soon

grow - Practical Marketing Solutions

You need to get comfortable with analytics and statistics … at least for the next five years.” That’s why I have long advocated the need for some background in statistics and analytics in a marketing education. This post was written as part of the Dell Insight Partners program, which provides news and analysis about the evolving world of tech.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Impressions and clicks on your brand terms (available in Google Webmaster Tools) are a useful metric and one of my favorite gut-checks of impact. But you should be applying statistical analysis and charting business changes to tease out the truth as best you can.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. Adoption soared.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas. Visually provides custom-made infographics that make your statistics pop. Google Analytics.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Twitter Tools and Reviews. Crabs.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Analysis of when the best times to post content might be and the most relevant / popular post types. 4.) Well a while back, Google  announced support  of Google Authorship statistics via Webmaster Tools.

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37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

AETNA : Looks at patient results on a series of metabolic syndrome-detecting tests, assesses patient risk factors and focuses on treating one or two things that will have the most impact (statistically speaking) on improving their health. 90% EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics. Who’s using it?

Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

The technician can access a simple interface to determine the most likely problem, based on a statistical analysis, and an efficient workflow (including the right tools and techniques) to get the customer back in action for the least amount of money and the shortest amount of time. I used to work for a big global company. It is a necessary evil. It is a cost to be cut.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Making connections is certainly important, but Brightfunnel also provides tools to use the resulting information. The gold standard in attribution is advanced statistical methods that estimate the true incremental impact of each program on each lead. Without a tool like Brightfunnel, detailed analysis often requires technical skill and tools that few marketers have available.

9 Highly Reputable Resources for Compelling Marketing Stats


If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

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The A/B Testing Checklist You'll Want to Bookmark


How you do this will vary depending on the A/B testing tool you use. How you determine your sample size will also vary depending on your A/B testing tool, as well as the type of A/B test you're running. If you're A/B testing an email, you'll probably want to send an A/B test to a smaller portion of your list to get statistically significant results. How A/B Tests Work. or days.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions


Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics.

Online Display & Social Media, Branding & Attribution- Affects on Conversions


Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics.

50 Things We Learnt About Content Marketing This Year


Again this is no surprise but here are some statistics that confirm what we are seeing. BuzzSumo viral content analysis ). Our own analysis of 500m Facebook posts found that: Posts published between 10 and 11pm local time received 88% more interactions than average post. Tools. B2B Content Marketing social analyticsAt BuzzSumo we love research and data. Buffer ).

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The Fatal Flaw of A/B Testing

grow - Practical Marketing Solutions

There’s also the problem of statistical significance. Kiss Metrics provides this  misleading tool, which gives the following analysis: But then, when you play around with the calculator a bit, you realize something’s wrong…. There’s also the problem of statistical significance. Big Data and Analytics Internet marketing Marketing best practicesProbably, yes.

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6 Traits of Highly Effective Data Analysts


During upfront planning, it’s essential for marketers to use the right tools , analyze data, pull out meaningful insights and use that information to craft a strong strategy. Statistical analysis is only one part of the job. The only thing that makes a data-driven tool useful is whether or not you trust the [results] it puts in front of you. Web Analytics

B2B Marketing Analytics


On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin.

Blogging Metrics: How to Find and Apply Actionable Intelligence


If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” There’s no shortage of statistics on website visitor behavior. Bounce Rate.

How Data Science Is Transforming Sales and Marketing

Marketing Action

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. It’s a form of predictive analytics. B2B Applications for Predictive Analytics.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

As Pointillist’s self-chosen label suggests, its own roots are in customer data analytics, not execution. Also as with Hadoop and friends, the Pointillist data store needs some added structure to allow fast access and analysis, and that structure imposes some limitations. The acting part is especially important, because it makes Pointillist more than simply an analysis tool.

CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.

It's All About Revenue

THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. What Oracle Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool” Successes Can You Share? BIWA Summits attract presentations and talks from the top BI, DW, Advanced Analytics, Spatial, and Big Data experts. Adva nced Analytics. Cloud.

20+ Cool Social Media and Web Tools


How about a real-time search tool to see what’s being said about your company or any topic of interest right now?  Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Cool Web Tools. social media monitoring tool that combines powerful features (e.g., Visitors can rate posts and you also get click statistics.

17 of the Best WordPress Plugins for Marketers


From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. It will also notify search engines when you create a post about new content. 4) FD Word Statistics.

How to Create Winning Content & Measure Results


The focus here will be on how to create the  best content possible  and then measure results using  free or low-cost  analytical tools. Tools for Analyzing Results Using Metrics. The word metrics may seem intimidating, but simply put, it means using tools to measure results. favorite with many users who have migrated away from the search engine giant’s tools.

Embracing Cross-Channel Analytics to Create a Competitive Advantage


There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. The emergence of Yahoo Web Analytics, Adobe’s acquisition of Omniture (recall that Omniture acquired Visual Sciences, WebSideStory, Offermatica, Instadia, and TouchClarity), and Google’s continued push into the enterprise all signal an increased emphasis on multichannel data analysis. Basically, analytics is about deriving insights from data. What Is Cross-Channel Analytics?

Plunging into the World of Cross-Channel Analytics


As organizations leverage both digital and traditional vehicles in their media mix, there has been an increased interest on multi-channel analysis to help measure the interaction of various channels such as web sites, customer service, phone support and print media to understand how these channels relate to each other and impact customer behavior. Organizations deploying using cross-channel analytics to understand the impact of each channel on customer behavior are trying to understand what’s really working and how to enrich customers’ experiences. What it means to you?

6 important data points to record on your customers


Statistics show 73% of customers prefer to conduct business with brands they know use personal information to create more relevant shopping experiences. The 2015 Cost of Data Breach Study: Global Analysis shows the average cost paid for each lost or stolen record that contains sensitive information is $154. Customer data is one of the most important parts of your business success.

Traditional vs. Predictive Lead Scoring


Predictive lead scoring is a data science-driven model with advanced analytics that is continuously improving. It provides a statistical approach to scoring leads based on: Demographics, such as: Buyer persona. B2B companies benefit from lead scoring because it provides a framework for prioritizing leads and establishing the hand-off between marketing and sales. Industry segment.

12 Brilliant Ways To Save Time on Social Media


Even if you can’t afford $1 a month for a social media tool, there are dozens of free scheduling tools to make your life easier. Once that’s comfortable, see if you can’t set up an automated report from your social media software, or from your Google Analytics account. These two online tools are basically another form of marketing automation, but with a difference.

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

Identify what it is your buyers are looking for by monitoring forums like Quora , utilizing social listening tools , interviewing subject matter experts, analyzing search results, and more. As seen in the above statistic, marketing professionals are oftentimes outsourcing strictly with writing in mind. Data Analysis. Let’s take a look: 1. Organization. Anticipation. Resiliency.

Why Your Company Should Hire an Inbound Marketing Agency


For some organizations, the time and resources needed to train internal people on how to master inbound cornerstones like SEO, email marketing, and data analysis simply do not exist. Here are some other key statistics: Ø Among marketers surveyed, inbound had a 75% likelihood of being the marketing approach of choice, while outbound had only a 25% chance. Online content is the primary tool that attracts potential customers to a company’s website and social media platforms. Data Analytics & Measurement. What is Inbound Marketing? Effectiveness of Inbound Marketing.