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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Fortunately, there is help. iPhone vs. Android).

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

Study: How Much of Your Content Marketing Is Effective?

This month, we teamed with Adweek to add 144 more peo- ple—and paint a more statistically significant portrait of the the content marketing industry. Results & Analysis 7 IV. for the talent and tools required. Results & Analysis What percentage of your 2015 marketing budget is. This question was the only part of the study that had a statistically. content. 68% 16.7%

The 31 Best Tools for Improving Your Writing Skills

Hubspot

Luckily, there are a slew of great tools you can use to help improve your writing. The 31 Best Tools for Improving Your Writing. 1) Daily Page. Another way to practice your writing is to do a "brain dump" exercise using a tool like 750 Words. Tools like Twords can help bloggers commit to writing consistently. Here's a tool that'll boost your productivity.

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Hubspot

Check out the list of tools below. Tools for Generating Ideas. These tools may spark an inspired topic. Plug a few relevant nouns into this tool to generate a ton of topic ideas that can be used for any project, not just blog articles. Tools for Gathering Data. These tools will help you dig. App Annie : Mobile app ranking, analytics, market intelligence.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business. Below is a list of the best SEO tools out there right now.

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Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Keywords Tool: If you are unfamiliar with the search behavior of Chinese online consumers, the Baidu keywords tool is the best place to start exploration.

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Content Methodology: A Best Practices Report

with strong content processes, measurement tools, and enterprise-wide buy-in. marketing tool, content can wield a powerful influence on divisions across the enterprise—. Content serves as a powerful tool for sales. This is a tool for everybody to use in the building,” said David Beebe, Marriott’s vice. channel analysis. Use web analytics to examine which channels.

Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. When the system finds emerging trends that appear to be more than statistical noise, it highlights them in reports. The underlying technology for all this involves a variety of tools, some proprietary. million entities. Data sources. Actions.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas. Visually provides custom-made infographics that make your statistics pop. Google Analytics.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Twitter Tools and Reviews. Crabs.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

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Definitive Guide to Planning a New Content Initiative

36 Which planning, production and workflow tools are you going to. We’ve covered this topic before and a quick check of our analytics found that 80%. analytics platforms and look for the pages or posts that have generated the most traffic. Tools to Track Which tools will you use to track these metrics internally? Or perhaps it just needs a simple Google Analytics.

Why Big Data will go away soon

grow - Practical Marketing Solutions

You need to get comfortable with analytics and statistics … at least for the next five years.” That’s why I have long advocated the need for some background in statistics and analytics in a marketing education. This post was written as part of the Dell Insight Partners program, which provides news and analysis about the evolving world of tech.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. Adoption soared.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Impressions and clicks on your brand terms (available in Google Webmaster Tools) are a useful metric and one of my favorite gut-checks of impact. But you should be applying statistical analysis and charting business changes to tease out the truth as best you can.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Analysis of when the best times to post content might be and the most relevant / popular post types. 4.) Well a while back, Google  announced support  of Google Authorship statistics via Webmaster Tools.

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Three companies using IT for dramatic transformation

grow - Practical Marketing Solutions

The technician can access a simple interface to determine the most likely problem, based on a statistical analysis, and an efficient workflow (including the right tools and techniques) to get the customer back in action for the least amount of money and the shortest amount of time. I used to work for a big global company. It is a necessary evil. It is a cost to be cut.

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

How you do this will vary depending on the A/B testing tool you use. How you determine your sample size will also vary depending on your A/B testing tool, as well as the type of A/B test you're running. If you're A/B testing an email, you'll probably want to send an A/B test to a smaller portion of your list to get statistically significant results. How A/B Tests Work. or days.

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Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Making connections is certainly important, but Brightfunnel also provides tools to use the resulting information. The gold standard in attribution is advanced statistical methods that estimate the true incremental impact of each program on each lead. Without a tool like Brightfunnel, detailed analysis often requires technical skill and tools that few marketers have available.

The Fatal Flaw of A/B Testing

grow - Practical Marketing Solutions

There’s also the problem of statistical significance. Kiss Metrics provides this  misleading tool, which gives the following analysis: But then, when you play around with the calculator a bit, you realize something’s wrong…. There’s also the problem of statistical significance. Big Data and Analytics Internet marketing Marketing best practicesProbably, yes.

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

Again this is no surprise but here are some statistics that confirm what we are seeing. BuzzSumo viral content analysis ). Our own analysis of 500m Facebook posts found that: Posts published between 10 and 11pm local time received 88% more interactions than average post. Tools. B2B Content Marketing social analyticsAt BuzzSumo we love research and data. Buffer ).

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics.

6 Traits of Highly Effective Data Analysts

Webbiquity

During upfront planning, it’s essential for marketers to use the right tools , analyze data, pull out meaningful insights and use that information to craft a strong strategy. Statistical analysis is only one part of the job. The only thing that makes a data-driven tool useful is whether or not you trust the [results] it puts in front of you. Web Analytics

How Data Science Is Transforming Sales and Marketing

Marketing Action

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. It’s a form of predictive analytics. B2B Applications for Predictive Analytics.

20+ Cool Social Media and Web Tools

Webbiquity

How about a real-time search tool to see what’s being said about your company or any topic of interest right now?  Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Cool Web Tools. social media monitoring tool that combines powerful features (e.g., Visitors can rate posts and you also get click statistics.

B2B Marketing Analytics

LeadSloth

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin.

Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent

If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” There’s no shortage of statistics on website visitor behavior. Bounce Rate.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

As Pointillist’s self-chosen label suggests, its own roots are in customer data analytics, not execution. Also as with Hadoop and friends, the Pointillist data store needs some added structure to allow fast access and analysis, and that structure imposes some limitations. The acting part is especially important, because it makes Pointillist more than simply an analysis tool.

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17 of the Best WordPress Plugins for Marketers

Hubspot

From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. It will also notify search engines when you create a post about new content. 4) FD Word Statistics.

12 Brilliant Ways To Save Time on Social Media

Act-On

Even if you can’t afford $1 a month for a social media tool, there are dozens of free scheduling tools to make your life easier. Once that’s comfortable, see if you can’t set up an automated report from your social media software, or from your Google Analytics account. These two online tools are basically another form of marketing automation, but with a difference.

How to Create Winning Content & Measure Results

Writtent

The focus here will be on how to create the  best content possible  and then measure results using  free or low-cost  analytical tools. Tools for Analyzing Results Using Metrics. The word metrics may seem intimidating, but simply put, it means using tools to measure results. favorite with many users who have migrated away from the search engine giant’s tools.