| |  Analysis + Analytics + Statistics + Tools | 87 articles |
| Page 1 of 1 | Previous | Next | ENGAGE JUNE 7, 2012  5 Things You Probably Didn’t Know About Google Analytics But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going to be free. To be honest, I am kind of a nerd and really enjoy looking through analytics and putting all the data together to tell a story. So, the first step to telling this story is knowing what to look for in Google Analytics. | WEBBIQUITY JANUARY 24, 2011  31+ of the Coolest Social Media, Search and Web Tools of 2010 Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. free tool for finding the relative influence of any Twitter user. powerful people search tool. Other Cool Web Tools. | | | | | |
| ENGAGE JULY 20, 2012  Social Tracking Made (Almost) Simple With Google Analytics But since you are already using Google Analytics to measure the success of your website, why not take advantage of their new social tracking? Once you are setup, head over to Google Analytics and then Traffic Sources. Social Plugins: This is some of the best data that Google Analytic has to offer. Social Visitors Flow: This section of Google Analytics deserves its own tutorial. | LEADSLOTH FEBRUARY 10, 2010  B2B Marketing Analytics On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. | WEBBIQUITY APRIL 9, 2012  38+ Cool Social Media and Web Tools and Reviews Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools. | FIFTH GEAR ANALYTICS AUGUST 13, 2010 Web Analytics 2.0 – It’s Not All About the Web. However, today marketers must move beyond that basic record keeping and tracking, which was Web analytics 1.0 Web Analytics 2.0 Web Analytics. Secondly,we would advise you to perform exploratory Web usage data analyses to develop key statistics and other information regarding elements such as content consumption, response and conversion, path and referral analysis, and applicable tool use among users in various segments. We look to provide details of key findings, a Web Analytics 2.0 Are you ready for Web Analytics 2.0? Bill Harriss. | | | | | | | |
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WEBBIQUITY | TUESDAY, OCTOBER 5, 2010  50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter Tools and Reviews. And much more. Crabs. MORE >> -
INSIGHTIQ BLOG | THURSDAY, MAY 26, 2011 Role of analysis in customer engagement
Analysis plays a critical role in this process. First, the structure of data decisively affects what kind of analysis can be brought to the table. Customer interaction analysis demands information about customer behavior, such as how they react to a certain product continuously, how they respond to a marketing campaign program in mail, email and phone, and so on. Also, demographic information is an important building block in this analysis. For example, I intended to initiate an analytical model for a client that has a combination of B-to-B and B-to-C business. MORE >> -
WEBBIQUITY | TUESDAY, APRIL 3, 2012  18 (of the) Best Web Analytics Guides of 2011
On the other hand, the sheer volume of data and variety of measurements can lead to “ analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Fortunately, there is help. Brilliant. MORE >> -
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011  55 (of the) Best Social Media Tips, Tactics and Tools of 2010
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. Social Media Tools. Adoption soared. 85% of Inc. Magazine. MORE >> -
WEBBIQUITY | WEDNESDAY, SEPTEMBER 15, 2010  20+ Cool Social Media and Web Tools
How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools. social media monitoring tool that combines powerful features (e.g., Visitors can rate posts and you also get click statistics. uberVU. MORE >>
- Moving from Data to Decisions MARKETING LEADERSHIP COUNCIL | TUESDAY, OCTOBER 11, 2011
- Online Display & Social Media, Branding & Attribution- Affects on Conversions NUSPARK | MONDAY, JULY 2, 2012
- Online Display & Social Media, Branding & Attribution- Affects on Conversions NUSPARK | MONDAY, JULY 2, 2012
- 1010data Offers A Powerful Columnar Database CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 6, 2007
- Best Cool Web Tools of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- Marketing Metrics: The key to marketing ROI DIGITAL VOICES | WEDNESDAY, JULY 13, 2011
- Analyze Offline Data to Refine B2B Social Media Efforts SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 4, 2012
- The 39 Social Media Tools I’ll Use Today DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010
- The Social Media Bandwagon Has Become a Supersonic Jet. FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 4, 2010
- The Sharpest B2B Social Media Monitoring Tools in the Shed - Part III B2B IDEAS @ WORK | FRIDAY, DECEMBER 3, 2010
- Marketing Vendor Selection: Trends You'll Need to Support CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 18, 2011
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- Moneyball for Sales? SALES CHALLENGER | TUESDAY, OCTOBER 18, 2011
- 33 Stats That Paint a Picture of the Future of Marketing HUBSPOT | MONDAY, AUGUST 27, 2012
- The Value of Data Artists INSIGHTIQ BLOG | WEDNESDAY, JULY 11, 2012
- New Data Reveals How Marketers Use Social Media [INFOGRAPHIC] HUBSPOT | MONDAY, AUGUST 20, 2012
- 5 Jobs for Tomorrow’s Marketing Team INBLURBS | THURSDAY, JULY 5, 2012
- Best Practices for Marketing Automation and Demand Generation Campaigns CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 17, 2009
- Know Thy Customer PAUL GILLIN | WEDNESDAY, OCTOBER 12, 2011
- Who get you more business leads Google+ or Pinterest? INBLURBS | FRIDAY, MAY 11, 2012
- Discover YOUR Marketing Super Power [Decision Tree] HUBSPOT | WEDNESDAY, JANUARY 16, 2013
- The Ultimate Glossary: 101 Social Media Marketing Terms Explained HUBSPOT | WEDNESDAY, JUNE 23, 2010
- How to Design a Killer Facebook Advertising Campaign HUBSPOT | FRIDAY, DECEMBER 9, 2011
- Live Blog: Lotusphere 2012 Opening Session PAUL GILLIN | MONDAY, JANUARY 16, 2012
- The Ultimate Glossary: 120 Social Media Marketing Terms Explained HUBSPOT | FRIDAY, DECEMBER 30, 2011
- 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading HUBSPOT | MONDAY, FEBRUARY 4, 2013
- 25 Must-Read B2B Marketing Blog Posts MODERN B2B MARKETING | MONDAY, NOVEMBER 2, 2009
- Aprimo Marketing Studio Expands the Scope of Marketing Automation CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
- From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
- The B2B Marketer's Blind Spot and Other Marketing Stories of the Week HUBSPOT | SUNDAY, JULY 29, 2012
- Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses BLUE FOCUS MARKETING | MONDAY, JANUARY 14, 2013
- Is it Time to Kill Lead Nurturing as We Know It? HUBSPOT | WEDNESDAY, JULY 18, 2012
- How Opting People OUT Can Actually Improve Your Email Marketing HUBSPOT | FRIDAY, MARCH 22, 2013
- 25 Success Tips for Writing Irresistible Customer Success Stories WRITTENT | TUESDAY, MAY 14, 2013
- An Uncomplicated Approach to Conducting Solid Market Research HUBSPOT | FRIDAY, APRIL 13, 2012
- Conversion Assists: How to Leverage Your Site's Most Influential Pages HUBSPOT | THURSDAY, MARCH 15, 2012
- How to Write Stellar How-To Posts for Your Business Blog HUBSPOT | TUESDAY, JUNE 5, 2012
- Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth MODERN B2B MARKETING | THURSDAY, APRIL 21, 2011
- Why Are Marketing Automation Managers So Hard to Find? LEADSLOTH | FRIDAY, OCTOBER 16, 2009
- Focusing on your Klout score is detrimental to your business CONFLUENT FORMS | WEDNESDAY, AUGUST 22, 2012
- Entiera Offers Consumer Marketing Automation Software as a Service CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 28, 2009
- 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading HUBSPOT | MONDAY, FEBRUARY 4, 2013
- Top 10 Resources – Search Engine Marketing E-STORM | THURSDAY, DECEMBER 10, 2009
- Doug Johnson Website --Skills for the Knowledge Worker BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Drivers of Finite Promotional Periods DIGITAL VOICES | WEDNESDAY, OCTOBER 5, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Drivers of Finite Promotional Periods DIGITAL VOICES | WEDNESDAY, OCTOBER 5, 2011
- Bootstrapping a Marketing Program with Analytics DIGITAL VOICES | TUESDAY, AUGUST 30, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- B2B Marketing Confidential: Welcome to B2B Marketing Confidential B2B MARKETING CONFIDENTIAL | SATURDAY, OCTOBER 21, 2006
- What is Marketing Operations? B2B MARKETING CONFIDENTIAL | SATURDAY, NOVEMBER 4, 2006
- Data Mining for B2B Marketers B2B MARKETING CONFIDENTIAL | WEDNESDAY, NOVEMBER 8, 2006
- Attempt at Categorizing Technology for Managing the B2B Pipeline B2B MARKETING CONFIDENTIAL | MONDAY, NOVEMBER 20, 2006
- "How to Choose the Right Marketing Analytics Partner?" Buy a. B2B MARKETING CONFIDENTIAL | TUESDAY, OCTOBER 21, 2008
- The Disconnect Between CRM Definitions B2B MARKETING CONFIDENTIAL | TUESDAY, NOVEMBER 4, 2008
- B2B Marketing Confidential: How Web 2.0 will Change Analytics. B2B MARKETING CONFIDENTIAL | FRIDAY, DECEMBER 5, 2008
- B2B Marketing Confidential: Three Free and Not-so-Free "Listening. B2B MARKETING CONFIDENTIAL | WEDNESDAY, DECEMBER 31, 2008
- Scott Cross (Office Depot) Talks Efficient Customer Response. B2B MARKETING CONFIDENTIAL | THURSDAY, AUGUST 20, 2009
- "Barrier Removal" Marketing Strategy B2B MARKETING CONFIDENTIAL | TUESDAY, SEPTEMBER 15, 2009
- Role of analysis in customer engagement INSIGHTIQ BLOG | THURSDAY, MAY 26, 2011
- Move Your Business To The Cloud – Do More And Sell More For Less BUSINESS GROWTH DEVELOPMENT | MONDAY, OCTOBER 18, 2010
- Ruthless Environment Requires New Ways to Attract & Retain Customers. FIFTH GEAR ANALYTICS | TUESDAY, JUNE 22, 2010
- Make Marketing Intelligence Actionable LOOPFUSE | THURSDAY, FEBRUARY 11, 2010
- Best AdWords Tips and Tactics of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- Best of 2009 (So Far): Cool Web Tools, Part 1 WEBMARKETCENTRAL | WEDNESDAY, OCTOBER 21, 2009
- The Right Way to Think about Marketing Mix Models CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 3, 2007
- Operational Systems Should Be Designed with Testing in Mind CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 11, 2007
- Analytica Provides Low-Cost, High-Quality Decision Models CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 5, 2007
- BridgeTrack Integrates Some Online Channels CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 12, 2007
- Fitting QlikTech into the Business Intelligence Universe CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 4, 2008
- Cloud-Based QlikView Still Isn't Available as a Service CUSTOMER EXPERIENCE MATRIX | MONDAY, JUNE 15, 2009
- Hubspot Offers Small Business Marketers a Big Bundle of Features CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 30, 2009
- Best of 2007: Web Analytics WEBMARKETCENTRAL | MONDAY, FEBRUARY 25, 2008
- Best of 2008 (So Far) - Search Engine Marketing, Part 1 WEBMARKETCENTRAL | THURSDAY, AUGUST 14, 2008
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