Paul Gillin

Remove Analysis Remove Analytics Remove Software Remove Tools
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Know Thy Customer

Paul Gillin

In his book, The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution. Analytics is the business reengineering of the mid-90s. We’ve come through the Bataan Death March, which is enterprise software. Speaking analytically, that is a trivial database.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

.” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. It’s like Moneyball: analytics + baseball = new game.” ” When you get serious about transformation, you stop thinking about tools and start thinking about platforms.

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How to Calculate Social Marketing ROI

Paul Gillin

ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision? Here’s what the analysis would look like: Year.

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