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How Software Usage Intelligence Drives Revenue and Leads

CMO Essentials

For many years now, marketers have relied on web analytics to track the performance of their efforts and guide future programs. Today, marketers are beginning to see the same value in software usage intelligence. Marketers need look no further than the recommendation engines on Amazon and Netflix to see how web analytics can drive new revenue and increase customer lifetime value.

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer? Even the simplest analysis of your data can provide you the opportunity to make small changes that provide a big impact.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Sample review: “The software, analytics, and support are amazing. Google Review Count: 93,900.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools.

Definitive Guide to Planning a New Content Initiative

36 Which planning, production and workflow tools are you going to. We’ve covered this topic before and a quick check of our analytics found that 80%. analytics platforms and look for the pages or posts that have generated the most traffic. Tools to Track Which tools will you use to track these metrics internally? Or perhaps it just needs a simple Google Analytics.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.

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8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Myth #1: You must have a mathematical background to do analytics. Myth #2: Analytics always take a lot of time to measure.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. free tool for finding the relative influence of any Twitter user. powerful people search tool. Other Cool Web Tools.

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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. markets, based upon opportunity and ABC Analysis. Tools List. B2B Marketing.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.

4 Ideas to Ensure Success With Sales Analytics

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Donny is responsible for the firm’s capabilities, software vision, and services. Do not separate the analytics and the ability to drill into the data from the people who need it the most.

10 Things to Double-Check Before You Begin Your Next Campaign Analysis

Hubspot

I've made my fair share of analytics mistakes in the past. And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. To help you avoid a big miss, I've compiled a list of little things to look for before you dive into your next analysis.

Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.  Are they growing?  Near an airport?  Unionized? 

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. markets, based upon opportunity and ABC Analysis. Tools List. B2B Marketing.

Sales Analytics: The Path to Better, Faster Forecasting

CMO Essentials

A new Aberdeen report  shows how sales analytics create more accurate and actionable sales forecasts. Such applications are increasingly utilized by line-of-business leaders such as VPs of Sales and Sales Operations to better leverage the power of “big data” and predictive analytics to more efficiently run their portion of an enterprise’s business.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.

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Get Over Your Fear of Marketing Automation Software

Salesfusion

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. You oftentimes no longer need to reinvent the wheel as there are automated campaign sequences (with extensive rules) that you can adopt, adapt and then customize along with increased WYSIWYG rich text tools. The price!

A new process to quantify content marketing success

grow - Practical Marketing Solutions

The assessment we provide will summarize the results of more than 50 specific tests and software platforms that have been assembled over the last two years. Detailed structural considerations to improve content shareability including an analysis of content type, length, tone, positioning and other factors that contribute to social sharing success. Predictive analytics. Traffic?

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. markets, based upon opportunity and ABC Analysis. Tools List. B2B Marketing.

Tableau Software Adds In-Memory Database Engine

Customer Experience Matrix

Summary: Tableau has added a large-scale in-memory database engine to its data analysis and visualization software. Hard to believe, but it's more than three years since my review of Tableau Software ’s data analysis system. Instead, the vendor has built connectors for high-speed analytical databases and appliances including Hyperion Essbase, Greenplum, Netezza, PostgreSQL, Microsoft PowerPivot, ParAccel, Sybase IQ, Teradata, and Vertica. Of course, this assumes that Tableau's internal database is itself a high-speed analytical engine.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business. Below is a list of the best SEO tools out there right now.

SEO 60

Which Marketing Software Applications Matter to B2B Marketers?

Marketing Action

Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Ranking What Matters.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc.

Help 53

Aginity Puts a Customer Data Platform on an Analytical Appliance

Customer Experience Matrix

When your only tool is a hammer, everything looks like a nail. I’ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity runs on a Netezza or similar "massively parallel processing" (MPP) data appliance that would typically run on-premise at the client, rather than being accessed remotely in a “Software as a Service” (SaaS) model.

12 Tools & Resources to Help You Create Better Buyer Personas

Hubspot

When you need to be surveying your customers, gathering insights from your employees/coworkers, and diving into your marketing software, it can all become a little overwhelming. Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. 11) Twitter Analytics. Here’s how: i.

Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio

Marketing Action

In addition, we need the right data analysis tools to look backward and understand which campaigns worked and which didn’t, and to look ahead and predict what customers and prospects are likely to want next. Many marketers already have business intelligence (BI) and analysis tools that they prefer to use to gain this kind of insight. It’s the best of both worlds. 2.

Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. Software agents constantly scan this data for trends, which could include connections, correlations, overlaps, clusters, or other relationships. The underlying technology for all this involves a variety of tools, some proprietary. Actions.

How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. Content marketing is red-hot. Not because it's a passing fad, but because it works. To your blog?

Test 32

15 best Big Data companies and why they stand out

Biznology

Founded in 20014, Palantir builds software that connects data, technologies, humans and environments. Big Data revenues topped $418 million — with a 50-50 split between software and services. What does Palantir’s software do? It Those revenues were split across hardware (31%), software (27%) and services (42%). Domo isn’t just another business management tool.

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. and a Google bot! 1) Webmaster Tools. Are there any other tools (especially free ones!)

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. Excellent for down-and-dirty competitive analysis.

Link 62

Case Study: Using a Scenario to Select Business Intelligence Software

Customer Experience Matrix

While this post shows results from one test, rankings could be very different for someone else. I’m forever telling people that the only reliable way to select software is to devise scenarios and test the candidate products against them. This left: Xcelsius Advizor Solutions TIBCO Spotfire QlikView Lyzasoft Tableau Software 3. But the scenario has to reflect your own requirements.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tools. 10 of the Best Social Media Tools for Entrepreneurs by Mashable.

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

Creating a command center involves establishing policies and procedures for various types of interactions, hardware and software tools to manage the war room, and lastly, dedicated staffing resources to run the operations. Customer insights and analytics. Software: There are more than two dozen software solutions for monitoring and engaging via social.

Why Big Data will go away soon

grow - Practical Marketing Solutions

You need to get comfortable with analytics and statistics … at least for the next five years.” That’s why I have long advocated the need for some background in statistics and analytics in a marketing education. This post was written as part of the Dell Insight Partners program, which provides news and analysis about the evolving world of tech. Winds of change.