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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

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Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. The official launch will be in November at the Salesforce.com Dreamforce conference.) But in fact it’s a substantially broader scope than I’ve seen in other products.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. Email Marketing.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

You may use content planning and development tools to help create those. Whether you’re ready to embark on a website redesign project, or just need to make some tweaks to improve the design and search optimization for an existing site, these seven categories of tools can be very helpful. Web Design Tools.

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Why AI will solve Attention Deficit Disorder in Sales Professionals

SalesChoice

SalesChoice has developed an advanced predictive and prescriptive analytics platform, and is an ISV Certified partner of SalesForce.com. SalesChoice’s predictive analytics has developed a user-friendly SaaS application that improves sales professional’s ability to focus by prioritizing what they should work on to win more.

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Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., Making connections is certainly important, but Brightfunnel also provides tools to use the resulting information.

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How to Calculate Social Marketing ROI

Paul Gillin

ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision? Here’s what the analysis would look like: Year.

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