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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. Your pricing will vary based on your traffic volume.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

These tools enable you to leverage customer data to boost engagement. There are many things you can do with these tools. In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot.

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. But while GA is wildly popular (and free), it definitely has its limitations.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

These tools enable you to leverage customer data to boost engagement. There are many things you can do with these tools. In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

These tools enable you to leverage customer data to boost engagement. There are many things you can do with these tools. In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

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