recency Analysis Analytics Price Pricing 
Vision Edge Marketing
MAY 5, 2020
To create and extract customer value you need to know what is truly important to the customer in the buying process, the relative importance of price and benefits, and the associated attributes in relation to the value you provide and the value you derive. Armed with the data and analysis you can create a customer value metric.
The Customer
AUGUST 25, 2021
And one of the simplest, most reliable is an old standby: recency, frequency and monetary, or RFM. For the unfamiliar, here’s the pocket guide: RFM scores customers on three measures – recency, frequency and monetary – and then averages the values. Rather, they should untangle its complexities with get-to-the-point approaches.
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SmartBug Media
APRIL 17, 2020
Sales reps see their leads ranked by recency of engagement and overall lead score. If you haven’t already, start with that analysis. The website personalization add-on (also standard in higher pricing tiers) allows you to build website campaigns in Marketo using the same tools you’re already using for email. Sales Insights.
Martech Advisor
DECEMBER 6, 2019
The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV. They broadly are, historic CLV, predictive and lifespan CLV, cohort analysis, and individualized CLV. Cohort CLV analysis.
Webbiquity
JANUARY 24, 2011
Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. Cool Social Media Tools.
Online Marketing Institute
JANUARY 3, 2013
The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer. Displaying the discounted price next to the original one will increase purchase satisfaction. Image source.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Lead Scoring and Grading With lead scoring, you automatically qualify leads based on demographics and BANT criteria as well as specific prospect behaviors, including recency and frequency. Architecture. Number of user seats.
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