Customer Experience Matrix

MAY 2, 2021

A purchased CDP should deliver a much broader set of features from the start and within its original purchase price. Outputs/Build Advantage: existing systems may have connectors in place to deliver outputs to company reporting, marketing, messaging, analytical, and other systems.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

NOVEMBER 6, 2017

Pricing for TrenDemon starts at $800 per month. Pricing is based on number of clicks and starts as low as $299 per month for attribution analysis, with additional fees for autobidding and click fraud modules. But it’s still intriguing that both add a first/middle/last buying stage to the analysis.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

NOVEMBER 9, 2006

Yesterday I wrote about the strategic choices facing Web analytics vendors as their core product matures. They have three basic choices: - keep focused on Web analytics, improving their products and appealing to the most demanding users as a ‘best of breed” solution. Web analytics vendors will face the same dynamic.

Enterprise Management 120

Enterprise Management Analytics Marketing Management Multi-Channel 120

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

JUNE 14, 2013

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Pricing for InterestBase is based on the number of names in the client’s prospect pool, based on automated analysis of their actual customers. More advanced technology does exist. An average client starts around $3,000 per month.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

APRIL 4, 2014

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. I''m not even sure that StreamSense meets the operational requirements for a CDP database, which have less to do with real-time analytics than easy access and flexibility. Interpretation.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

APRIL 15, 2014

I do this analysis for my clients so we can be sure to find marketing systems that are consistent with their business approach and resources. Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices. If you’re reading this blog, you should attend.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

APRIL 2, 2008

launch of his company’s iLuminate analytical database. The system avoids some of the pitfalls that sometimes trap analytical databases: load times are comparable to load times for comparable relational databases (once you include time for indexing, etc.); Yes, the company name is “illuminate” and the product is “iLuminate”.

Analytics 120

Analytics Paid Search Agency Correlation Conference 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Pricing of Openprise is based on data volume processed, not number of records.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

NOVEMBER 19, 2010

They allow for some interesting analysis. Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. million for 2009 and "triple that" ($13.5

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Is SalesPredict right for you?

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 26, 2010

Like PinPoint, it combines DataMentor’s DataFuse data cleansing and matching software with a private-label version of SmartFocus campaign management and analysis. Pricing is $2,000 per month, probably less than half what most marketing automation vendors charge for a 100,000 name installation. What's going on here?

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Customer Experience Matrix

DECEMBER 5, 2011

After much thought, I came up with four cost categories: direct system costs : the actual price paid for the marketing automation software itself. This is where most buyers focus their analysis, but it’s a tiny fraction of the value at play. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Customer Experience Matrix

AUGUST 21, 2009

These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. Pricing begins at $4,000 per month for the base version with up to 10 users and 250,000 emails. But in fact it’s a substantially broader scope than I’ve seen in other products.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

APRIL 25, 2013

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. All this is a very long-winded introduction to Causata , yet another member of this new class.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

JUNE 28, 2010

Summary: Saffron Technology provides an analytical database that explores relationships among entities and their attributes. As I was preparing my June 3 review of link analysis vendor Centrifuge Systems , Centrifuge introduced me to their business partners at Saffron Technology. Or one of the items could be a time dimension.

Organization 120

Organization Analysis API Statistics 120

Customer Experience Matrix

JUNE 15, 2009

Summary: Pay-as-you-go pricing would make QlikView easier to buy, but the company doesn't offer this option. Yes, QlikView is unique and wonderful, but products from ADVIZOR Solutions , Lyzasoft , Tableau Software and TIBCO Spotfire offer some of the same advantages at a much lower entry price. Last week’s post about QlikView 9.0

Work Management 120

Work Management Marketing Management Service Software 120

Customer Experience Matrix

FEBRUARY 9, 2012

This means vendors are increasingly competing on other dimensions including their own marketing and sales skills, cost structures, supporting services, pricing, and financial resources. But most marketers can find several systems that will meet their needs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 21, 2012

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. For example, the first analysis might find all transactions that involve a specific product on a single date.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

SEPTEMBER 26, 2013

Given its goal, the heart of the Guide is the vendor profiles: three to five pages on each vendor, describing capabilities for data management, predictive modeling, marketing campaigns, and message delivery, plus background on the vendor’s technology, clients, company history, and pricing. Here is some information to help make that judgment.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 25, 2008

Over the past two years it has moved from being primarily a data analysis and campaign management tool to competing as a full-scope enterprise marketing system. But apparently that is a price they are willing to pay for growth. Similarly, it relies on integration with Omniture for Web analytics.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2010

I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Revenue Cycle Analytics breaks some important new ground. Marketo is releasing Revenue Cycle Analytics in stages. It seems that Marketo disagrees.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

MARCH 22, 2010

The more important clarification is that ClickSquared is a marketing services agency, offering database management, campaign development, creative, execution and analysis. Analytics are largely handled outside the system. The system does provide its own Web analytics module, or it can import data from Omniture or Coremetrics.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JUNE 11, 2015

Pricing for the Enterprise Edition isn’t published but the vendor says that, once volume discounts are included, it is usually less than the $30 per month per user charged for the Business Edition. The system is now sold primarily to marketing departments as the system of record for marketing content.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

DECEMBER 6, 2007

Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Since a typical analytical query might read only a half-dozen columns out of hundreds or even thousands available, the savings can be tremendous.

Work Management 120

Work Management Aggregators Ad Exchange Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 21, 2006

So it was a bit of a shock to find that of the fifteen projects mentioned, only two--one each for call center management and campaign response analysis--related directly to individual customers. Yet we frequently hear that “real time analytics” is the hottest trend going.

Customer Satisfaction 120

Customer Satisfaction Aggregators Analysis Distribution 120

Customer Experience Matrix

JANUARY 31, 2008

Their fate was essentially to be overwhelmed by Microsoft Access and SQL Server, which made reasonably priced SQL databases available to end-users and data centers. Tags: qlikview dashboards database technology analytics tools qliktech business intelligence analysis systems.

Wikipedia 120

Wikipedia API Marketing Management Training 120

Customer Experience Matrix

JANUARY 3, 2007

A serious marketing mix model considers competitive activities, product pricing, retail distribution and in-store promotion. On the other hand, marketing mix models offer much greater precision than most customer experience analysis. I suspect different statistical methods are needed for the individual-level analysis.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

MARCH 5, 2009

You can do that on your own through endless vendor meetings and random conversations with your peers, or can save time, effort and risk by purchasing the detailed, objective information conveniently assembled and beautifully packaged in the Raab Guide to Demand Management Systems for the low price of $595, satisfaction guaranteed or your money back.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

JUNE 15, 2007

But there’s still no shortcut around the real work of requirements analysis, vendor evaluation and business planning. Of course, some vendors might disagree.) This means it is as likely to break apart the enterprise packages as to become the glue that holds them together. In short, this paper presents some potentially helpful insights.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Hubspot originally used its lead database largely for analytics. These draw from its roots in Web traffic analysis.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 27, 2006

In itself, this a good example of using back-office analytics to improve the customer experience—something I’ve been thinking about a lot recently. But, also presumably, everything has its price and they would be willing to accept customer-supplied fabric if they were paid a suitable premium. But why stop there?

Marketing Management 120

Marketing Management Word of Mouth Buzz Vendors 120

Customer Experience Matrix

NOVEMBER 21, 2006

I’ve been trying to make sense of the different Web site optimization vendors, and have tentatively decided they fall into four groups: - Web analytics. These do log file or page beacon analysis to track page views by visitors. Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

AUGUST 27, 2008

The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. One final point about Dataupia is pricing. Aster pricing starts at $100,000 for the first terabyte. It also has by far the highest list price, of $180,000 per terabyte.

Analytics 120

Analytics Marketing Management Classified Ads Vendors 120