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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Competitive analysis? Social analytics? For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Knutson.

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LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). The Fliptop/LinkedIn deal is just more evidence of the connection.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity. Quantivo is part of this latest technical flowering.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Results and Analysis V. Analysis RATE THE EFFECTIVENESS OF. 9Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis Infrastructure Money isn’t the only factor influencing content. approval workflows, email automation, analytics. Results and Analysis HOW MUCH CONTENT ARE YOU CREATING. Copyright © 2015 Contently.

Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs

Marketing Action

Here’s what they all have in common – each could benefit from a gap analysis.  . GAP ANALYSIS. Many organizations lack a comprehensive understanding of the gaps in their marketing performance. A gap analysis can help them diagnose and understand what’s working, what’s not working, and what it’ll take to get where they want to be. How to Perform a Gap Analysis. That “aha!”

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Several pricing options are available, most under $500 per month. No more. Social Mention.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.

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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

However, the purse strings are still drawn tight and new patterns of buying has created an atmosphere of even more exacting pricing pressures from enterprise-wide level buyers and accounts.  but…over the last three years we’ve faced stiffer competition that has driven our pricing down.  So the net-net has been that we are just holding on as best we can to these larger accounts. 

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Content Methodology: A Best Practices Report

channel analysis. Resolution You’ll Achieve” • “Flowchart: Should I Rent or Buy?” • “7 Signs You’re Ready to Buy a Home” • “ How to Tell a Good Mortgage from. a Bad One” • Mortgage calculator • “ 5 Tricks for Saving on Your Mortgage” • iPad offer • Employee mortgage pricing • Mortage brochure • Dreams of owning a home, but. Use web analytics to examine which channels. Content.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Pricing: $10 to $149 per month. very good spying tool where you can see your competitors website analytics.” Pricing: not disclosed. Pricing: $99 to $999 per month. Pricing: not disclosed. Pricing: starts at $199 per month.

How To Get To Know The New SMB Buyer

Tony Zambito

With revenue growth potential shrinking in larger strategic accounts due to budget and pricing pressures, many are dedicating attention and resources with more determination than in the past.  The combined use of analytics and predictive buyer modeling can yield an insightful picture into how these new behaviors translate into uncovering why buyers make purchase decisions. 

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Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. The company calls its core processing stack "StreamSense" and says it uses several open source technologies including the Cassandra distributed database and Elasticsearch real time search and analytics engine. million entities. Data sources.

15 best Big Data companies and why they stand out

Biznology

The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Cloudera Enterprise offers the right mix of components to build a robust data platform which supports both reporting and analytics which can deal with all sorts of data. Pricing is monthly, eliminating costly up-front fees. Features PALANTIR.

Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Pricing for InterestBase is based on the number of names in the client’s prospect pool, based on automated analysis of their actual customers. Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Pricing was originally based on the number of leads but is currently being revised, with no new details available.

Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

Pricing for the Enterprise Edition isn’t published but the vendor says that, once volume discounts are included, it is usually less than the $30 per month per user charged for the Business Edition. content analysis crm data science predictive analytics recommendation engines sales enablement semantic analysis“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials.

Are you in a social media experiment?

grow - Practical Marketing Solutions

Combining psychometrics and Big Data analysis, here is a small sample of what companies can now discern about you simply from your public social media stream: If your parents were divorced before you were 21 … based solely on what you like on Facebook (Likes are public information). Big Data and Analytics research social media experiment How likely you are to quit your job.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

The value of Brightfunnel is less in advanced analytics than in the fact that it does the basic data assembly and lets marketers analyze data for themselves. Without a tool like Brightfunnel, detailed analysis often requires technical skill and tools that few marketers have available. Pricing runs from $35,000 to $80,000 per year based on system modules and number of users.

Do you need accurate sentiment for social media listening?

Biznology

Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. My background is in text analytics, so I am no stranger to technology solutions for this problem, but I’ve long felt that technology is only part of the solution to the vexing problem of social media sentiment analysis. The question is, how accurate do you need sentiment analysis to be? Or at least no sentiment analysis that actually works. Not everyone needs accurate sentiment analysis.

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10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

Analytics is the key to the kingdom. For many retailers, data analysis may present the ONLY competitive advantage in a world of instant price comparisons and buy now buttons. 2. Augmented Reality Big Data and Analytics business strategy Internet marketing Mobile marketing Monitoring strategies enterprise marketing omni-channel omni-channel marketing Why is this hot now?

The 14 Best Marketing Automation Tools

Webbiquity

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Pricing:  contact vendor. Pricing:  free. SnapApp.

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You’ve hit marketing gold when the dog doesn’t bark

grow - Practical Marketing Solutions

This might seem like cryptic and strange advice, but it is so very wise and relevant in this age of Big Data and analytics. It was buried far below other factors such as price, quality, service, and the efficiency of the product in the customer manufacturing plant. Big Data and Analytics Marketing best practices big data marketing analytics marketing best practices

Pricing and Value: The Stories behind the Numbers

SnapApp

Looking for SnapApp pricing ? Visit our new pricing page for up-to-date figures and answers to common pricing questions. . -. The price of a brand's product or service says a lot more than just how much it costs. Price has a story. That's why when it came time for us to rewrite our pricing story we first looked to brands with unique stories of their own.  .

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

For non-HubSpot Enterprise customers, other options include Google Analytics' Experiments , which lets you A/B test up to 10 full versions of a single web page and compare their performance using a random sample of users. 9) Test both variations simultaneously. Again, although you'll be measuring multiple metrics, keep your focus on that primary goal metric when you do your analysis.

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Where is ROI Best Applied in the Sales Process?

The ROI Guy

ROI Analysis Tools – delivering the financial justification to prioritize your solutions’ value and cost-benefits analysis versus other competing projects. Result in lower Total Cost of Ownership (TCO) – with not just a lower purchase price (a typical focus at this stage of the decision), but lower costs to manage and support the solution over its entire lifecycle.

10 Time-Saving Tools for Managing Your Social Media Following

Hubspot

If you want to streamline your following and uncover analytics that can be used to refine your strategy, you need the right set of tools. All the tools vary in price and network specificity, so you're sure to find something that meets your team's unique needs. Price: Free. Price: Starts at $9.99/month. Automates insights from analytics into campaigns. 3) FollowerWonk.

Traditional vs. Predictive Lead Scoring: Hard Math

IKO-Systems

Giving leads higher scores who visited high value pages (ie, pricing pages) or filled out high value forms (such as a demo request) provides a more accurate assessment of intent. This sort of proprietary, private, and massive data analysis is the power of IKO System’s predictive lead generation solution. So what is it? Does lead scoring apply to your business? Retweet? Takeaway.

6 Basic Reports Every Marketer Should Know How to Run

Hubspot

The content that helps convert people in each stage of the funnel is different -- so you''ve got to dive deep into each to do a full, quality analysis. For example, let''s say that you''re tracking who is clicking on a CTA that says "contact us" while on your pricing page -- and people that do tend to become customers faster than those who don''t click on that CTA. Analytics Daily

How to do Social Media Management on the cheap

grow - Practical Marketing Solutions

Provide analytics. Price : Starts at $9.99 / month for eight accounts, offers plans up to $99.99 for 120 accounts. Price : Free for 7 social accounts, offers plans up to $499 / month for 50 accounts. Price : Free up to three team members managing 20 accounts, $20/month for five team members and unlimited accounts, custom pricing available for larger teams. Jugnoo.

When to Check on Your Marketing Metrics: A Simple Guide

Hubspot

Some campaigns you run may require a bit more in-depth analysis than just checking on the number of visits and leads that have been generated. You should have them sprinkled all over your website: on your homepage, pricing page, about us page, product pages, and pretty much any other place there''s a conversion opportunity on your site. Analytics Daily Visits. Number of Leads.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Joe Cox lays out the advantages, features and pricing of a handful of popular social media monitoring tools including Hootsuite, Buffer, and Followerwonk : “Twitter’s own built-in search tools are incredibly limited, and Followerwonk aims to correct this, making it easier to find the right people to engage with. Marketers Adopt Social Media Analytics Tools by eMarketer.

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Where to Learn Excel: The 10 Best Resources on the Internet

Hubspot

Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Price: Free. Web Analytics Data Expert Annie Cushing created a blog called Annielytics, which includes both a website and a YouTube channel. They were created with marketing and web analytics in mind, so they're directly applicable to your marketing data reports.

How To Become The Marketing Technology Expert, Core Competencies Of The Marketing Operations Leader [pt. 2 of 4]

bizible

These are the minimum requirements for creating a great customer experience and developing the analytics to sustain marketing’s growth and impact. For example, if you care that a certain tool is saving your team time and money, then you’d choose a more quantitative evaluation method like a cost/benefit analysis. Choosing to do an impact analysis is ideal in this situation.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Another awesome tool for Baidu PPC is The Baidu Bid Estimate Tool , which is used to estimate the bid price of keyword opportunities. Baidu Analytics. Baidu Analytics – Tables / Graph.

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Tools that help monitor and measure social traffic

Biznology

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. TweetReach : TweetReach is specifically designed to report analytics for Twitter. It is easy to use, and is a comprehensive analytics tool for this social channel. Extract valuable insight.