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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Pricing:  free. Pricing: free.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guideAnother two (Everstring and ZenIQ) didn't fall into the Execution group but came close. For more information or to order, click here.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. In other words, Datorama gives marketers one system for everything from data ingestion to consolidation to delivery to analytics. Naturally, there are cases where the answer isn’t clear.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity. Quantivo is part of this latest technical flowering.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). The Fliptop/LinkedIn deal is just more evidence of the connection.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Pricing:  free. Pricing:  free. Pricing:  $97. Pricing:  free. Pricing:  “pay as you go” option or $47, $127, or $497 per month. Pricing:  free. Pricing:  several levels from $25 to $187 per month, plus enterprise pricing by quote. Pricing:  free. Pricing:  free. Pricing:  free. Pricing:  free. HubSpot.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Pricing:  contact vendor for quote. Pricing:  contact vendor for quote. Pricing:  contact vendor for quote. Pricing:  free.

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Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. business intelligence marketing analytics marketing database marketing performance measurementHere’s a deeper look.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Price: Free for Basic, $12/mo for Pro, $83/mo for Enterprise. Price: Free for Basic, $10/mo for Starter, $100/mo for Pro. Price: Free! Ready?

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

However, the purse strings are still drawn tight and new patterns of buying has created an atmosphere of even more exacting pricing pressures from enterprise-wide level buyers and accounts.  but…over the last three years we’ve faced stiffer competition that has driven our pricing down.  So the net-net has been that we are just holding on as best we can to these larger accounts. 

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Web analytics tools like Google Analytics or Clicky are great for the former. Most offer multiple pricing levels based on number of URLs and keywords tracked. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Pricing:  multiple levels from $7 to $330 per month. Pricing:  $50, $100 or $200 per month.

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How To Get To Know The New SMB Buyer

Tony Zambito

With revenue growth potential shrinking in larger strategic accounts due to budget and pricing pressures, many are dedicating attention and resources with more determination than in the past.  The combined use of analytics and predictive buyer modeling can yield an insightful picture into how these new behaviors translate into uncovering why buyers make purchase decisions. 

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Several pricing options are available, most under $500 per month. No more. Social Mention.

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The 32 Best Twitter Marketing Tools

Webbiquity

Pricing:  four levels from $8 to $120 per month. Pricing:  four levels from $11 to $25 per month. Pricing:  free. Sample review:  “Twitonomy has a variety of different methods of analysis: tweets and retweets, replies, mentions, hashtags, links, followers and people you are following, tweets per day of the week and per hours of the day.” —  Pricing:  free.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Pricing: $10 to $149 per month. very good spying tool where you can see your competitors website analytics.” Pricing: not disclosed. Pricing: $99 to $999 per month. Pricing: not disclosed. Pricing: starts at $199 per month.

Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Pricing for InterestBase is based on the number of names in the client’s prospect pool, based on automated analysis of their actual customers. Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects.

Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs

Marketing Action

Here’s what they all have in common – each could benefit from a gap analysis.  . GAP ANALYSIS. Many organizations lack a comprehensive understanding of the gaps in their marketing performance. A gap analysis can help them diagnose and understand what’s working, what’s not working, and what it’ll take to get where they want to be. How to Perform a Gap Analysis. That “aha!”

Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. The company calls its core processing stack "StreamSense" and says it uses several open source technologies including the Cassandra distributed database and Elasticsearch real time search and analytics engine. million entities. Data sources.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Pricing:  four levels from free to $65 per month. Pricing:  $97 to $297 per month. Sample review:  “Use Screaming frog to do an analysis of the SEO optimisation of your blog. Siasat.

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How to select the perfect B2B data vendor

Biznology

Next, prepare a detailed analysis of each segment you are trying to understand or communicate with. Ask whether your vendor can provide lookalike modeling, penetration analysis, and predictive analytics. Price should be your last criterion for decision-making. But do consider the question of pricing models, which usually come in three flavors: 1. The data product.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

Prices by hotels can be personalized by taking data such as how much you typically spend at the bar or casino to incentivize you with a lower price for your room. The hotel can give you a better price, knowing you’ll spend money on other services. EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics.

Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

Pricing for the Enterprise Edition isn’t published but the vendor says that, once volume discounts are included, it is usually less than the $30 per month per user charged for the Business Edition. content analysis crm data science predictive analytics recommendation engines sales enablement semantic analysis“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Pricing was originally based on the number of leads but is currently being revised, with no new details available.

Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution

Customer Experience Matrix

The value of Brightfunnel is less in advanced analytics than in the fact that it does the basic data assembly and lets marketers analyze data for themselves. Without a tool like Brightfunnel, detailed analysis often requires technical skill and tools that few marketers have available. Pricing runs from $35,000 to $80,000 per year based on system modules and number of users.

Are you in a social media experiment?

grow - Practical Marketing Solutions

Combining psychometrics and Big Data analysis, here is a small sample of what companies can now discern about you simply from your public social media stream: If your parents were divorced before you were 21 … based solely on what you like on Facebook (Likes are public information). Big Data and Analytics research social media experiment How likely you are to quit your job.

15 best Big Data companies and why they stand out

Biznology

The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Cloudera Enterprise offers the right mix of components to build a robust data platform which supports both reporting and analytics which can deal with all sorts of data. Pricing is monthly, eliminating costly up-front fees. Features PALANTIR.

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

Analytics is the key to the kingdom. For many retailers, data analysis may present the ONLY competitive advantage in a world of instant price comparisons and buy now buttons. 2. Augmented Reality Big Data and Analytics business strategy Internet marketing Mobile marketing Monitoring strategies enterprise marketing omni-channel omni-channel marketing Why is this hot now?

You’ve hit marketing gold when the dog doesn’t bark

grow - Practical Marketing Solutions

This might seem like cryptic and strange advice, but it is so very wise and relevant in this age of Big Data and analytics. It was buried far below other factors such as price, quality, service, and the efficiency of the product in the customer manufacturing plant. Big Data and Analytics Marketing best practices big data marketing analytics marketing best practices

Where is ROI Best Applied in the Sales Process?

The ROI Guy

ROI Analysis Tools – delivering the financial justification to prioritize your solutions’ value and cost-benefits analysis versus other competing projects. Result in lower Total Cost of Ownership (TCO) – with not just a lower purchase price (a typical focus at this stage of the decision), but lower costs to manage and support the solution over its entire lifecycle.

The 28 Best Influencer Marketing Tools

Webbiquity

Pricing:  free, or API data by quote. Pricing:  individual tool is free; marketing platform is $999 to $10,000 per month. Pricing:  free. Pricing:  $24 to $999 per month. Pricing:  contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor. Pricing:  free to $19.95 per month. Pricing:  contact the vendor. Others won’t.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

For non-HubSpot Enterprise customers, other options include Google Analytics' Experiments , which lets you A/B test up to 10 full versions of a single web page and compare their performance using a random sample of users. 9) Test both variations simultaneously. Again, although you'll be measuring multiple metrics, keep your focus on that primary goal metric when you do your analysis.

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Pricing and Value: The Stories behind the Numbers

SnapApp

Looking for SnapApp pricing ? Visit our new pricing page for up-to-date figures and answers to common pricing questions. . -. The price of a brand's product or service says a lot more than just how much it costs. Price has a story. That's why when it came time for us to rewrite our pricing story we first looked to brands with unique stories of their own.  .

Do you need accurate sentiment for social media listening?

Biznology

Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. My background is in text analytics, so I am no stranger to technology solutions for this problem, but I’ve long felt that technology is only part of the solution to the vexing problem of social media sentiment analysis. The question is, how accurate do you need sentiment analysis to be? Or at least no sentiment analysis that actually works. Not everyone needs accurate sentiment analysis.

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

Pricing: $20 to $100 per month; contact vendor for enterprise pricing. Sample review:  “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.”

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