Adobe Experience Cloud Blog

DECEMBER 10, 2019

Brenda is the go-to resource for the very best campaigns and the most in-depth analysis of performance. Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. Sally would have LOVED that workshop! Do you want to move beyond funnel analytics? Sally has a great team.

Case Studies 90

Case Studies Case Study Studies Planning 90

The Lead Agency

OCTOBER 4, 2017

IBM and Sesame Workshop have teamed together to create toys for early childhood that adapt to learning styles and change according to each child’s aptitude. If you have used a search engine or social media today, you have probably already used it. Sentiment analysis and client monitoring. Online monitoring is nothing new.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Vidyard

MARCH 23, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. The most popular B2B distribution channels for the year are social media, websites, and YouTube. These videos can be longer than traditional sales, explainer, or social media video content. Video Benchmarks for Length.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 273

Enterprise Management Digital Asset Management Work Management Marketing Management 273

Vidyard

MARCH 23, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. The most popular B2B distribution channels for the year are social media, websites, and YouTube. These videos can be longer than traditional sales, explainer, or social media video content.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

SpotMe Blog

MAY 11, 2023

They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns. It comprises award-winning creative directors, clinical trial designers, accomplished data scientists, media specialists, behavioral science innovators, and analytics practitioners.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

DealSignal

FEBRUARY 28, 2018

This stage encourages demand gen marketers to take advantage of powerful new martech tools for social listening and determining intent, from vendors such as The Big Willow , which can help marketing and sales teams catch people earlier in the buying cycle. Case study: TAM analysis in action. Find out with a free TAM analysis!

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › Social › Social Integration. Social Analytics Workshop: Measuring the ROI of Social Media.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. It’s true — online engagement analysis is not for the weak of heart. Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Neal Schaffer - Speaker and CEO at Maximize Your Social.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

JUNE 3, 2009

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. But too few marketers understand how to use it as a strategic route-to-market.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

ClearVoice

SEPTEMBER 25, 2023

Your writing must be concise, informative, and tailored to your audience’s needs, whether you’re publishing blog posts, social media content, email newsletters, or white papers. Analytics and reporting allows you to assess your content strategy’s effectiveness, spot gaps, and optimize campaigns.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

ClearVoice

JULY 26, 2023

Conduct a content audit: Perform a thorough analysis of your existing content assets. Each goal should be specific, measurable, relevant to target audiences, and achievable with your available resources. Social Media Manager: Distributes content through various social platforms.

Organization 97

Organization Content Marketing Planning Allocation 97

Zoominfo

JULY 24, 2019

In particular, sales data often refers to the critical metrics and KPIs that describe and measure the steps in finding prospects, qualifying leads, and winning deals. Important Sales Metrics and KPIs The fastest-growing companies use sales data and analytics effectively. Also, you need to identify the best sales metrics to track.

Top of Funnel 130

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 130

Brandpoint

JUNE 19, 2023

Here are key actions they can implement: Competitor Analysis: Conduct thorough competitor analysis to gain insights into their strategies, tactics and positioning. This analysis can help manufacturing marketers understand the competitive landscape and make informed decisions about their own marketing approaches.

Work Management 62

Work Management Paid Search Agency Marketing Management Planning 62

Scoop.it

SEPTEMBER 16, 2021

You can grab data from your own social media platform, or take a look at what other brands in your industry are doing, to see what kind of content drives the most engagement. This can be a blog post, social media post, graphic or podcast. Use Social Media & Analytics. And let’s not forget about Google Analytics.

Peer-to-peer 96

Peer-to-peer Content Curation Social Media 96

Hubspot

DECEMBER 31, 2010

This week, Newbold Stone is moving from a small workshop into a commercial facility that is more than double the size of the existing space, with a larger lease of course. Your Current Website Traffic Numbers (from Google Analytics or HubSpot Analytics). Those are things we intend to change, fast. Your Current Average Deal Size.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. What is Employee Advocacy.

Sales Management 144

Sales Management Practices Best Practices B2B 144

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Many campaigns, channels, or media have a longer term impact on true business outcomes that we can even measure. A BLACK HOLE.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Buzz Marketing for Technology

JUNE 27, 2008

There is a lot of information available and by many measures the amount continues to grow at an exponential pace. Some of the implications of applying a signal-detection analysis to the formation of personal information collections are obvious; some less so. Social Science Information Studies , 4 , 111-129. Belkin, N.J.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

Engagio

MARCH 20, 2019

We want to be able to measure and evaluate the effectiveness of our marketing investments to business results – and get precise measures of ROI. Marketing “influence” is more indirect – and has already required a more sophisticated analytical approach. Don’t fall into those mental traps! Insight opportunity cost.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

Buzz Marketing for Technology

JULY 24, 2008

Still, the difficulties of sustaining large-scale collaboratories were unexpected to many scientists and funders, partially because modern studies of science have repeatedly emphasized the social nature of scientific communities. On a more positive note, we also assembled a database with many success stories.

Communities 100

Communities Practices Sample Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

MARCH 28, 2012

But in order to understand which content you post is actually benefiting your business, you need to take the time to analyze your Facebook Insights (Facebook's proprietary business page analytics tool) to capitalize on what works and wave au revoir to what doesn't. Impressions is a measure of the number of times your content or page was seen.

Facebook 28

Facebook Webinar Metrics Video Marketing Marketing & Strategy 28

Content Standard

FEBRUARY 29, 2016

We hired the wrong storytellers: Because we were focused on industry influence more than we were interested in building trust with our audience, we contracted contributors who were better at buying social audiences than building connections with actual people. People were data points to us—a proof point we could send to the executive team.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

We hired the wrong storytellers: Because we were focused on industry influence more than we were interested in building trust with our audience, we contracted contributors who were better at buying social audiences than building connections with actual people. People were data points to us—a proof point we could send to the executive team.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

Social Media Tools. There are a bunch of a social media tools that can help gather data for your personas. If you are looking for a more automated way of gathering insights from social media you can use a tool like Radian6. Competitor Analysis. Some of these tools require more manual effort than others.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48

Golden Spiral

OCTOBER 17, 2022

You need content marketing, paid media, SEO, lead nurturing, and performance analytics to get your customers’ attention, influence them to research you more, and ultimately buy your product or service. Social Media. Invest in Targeted Ads on Social or Search. Know What’s Going On and Measure It.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Time-saving automation, payroll integration, real-time visibility into attendance, time off, and overtime as well as real-time analytics. ADP DATACLOUD.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Brandpoint

SEPTEMBER 19, 2023

Measurable success. An editorial calendar allows you to track and measure the success of your PR campaigns more effectively. This could encompass press releases, blog posts, videos, infographics, social media posts and more. Performance metrics and analytics. Competitor analysis. Content types and formats.

PR 62

PR Planning Allocation Budget Programs 62

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Convert

AUGUST 24, 2022

At its core, a persona is a piece of evidence, a measurement that you get out of a research process of user interviews and segmentation. Similarly, you don’t use Google Analytics because it’s what all the cool marketers are using. Summarize quantitative analysis in a couple of personas. Social listening.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

chiefmartech

APRIL 13, 2016

I had the opportunity to attend one of Bill’s storytelling workshops a few weeks ago. When the workshop was over (and we proudly walked away with our own visual storyboard), I started thinking about all the misconceptions that now exist around storytelling in the marketing technology space. What are the missing pieces, if not?

Storytelling 40

Storytelling Terms and Conditions Enterprise Management Paid Search Agency 40

Convert

OCTOBER 25, 2022

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. analytics, sales reports, etc.). The easiest thing to start with is a heuristic analysis or customer interviews.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Valasys

JULY 18, 2023

With access to advanced analytics, businesses can make data-driven decisions faster and more accurately. AI-powered tools and algorithms can handle complex data analysis, decision-making, and customer interactions, freeing up human resources to focus on more strategic tasks.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52