Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. If you're looking for customizable metrics, social media ROI, team collaboration, and SEO information, these tools are here to help. Content Marketing Analytics. Google Analytics. HubSpot Marketing Hub. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Martech

JUNE 15, 2023

Predictive analysis: Use historical data and analytics to predict future behaviors of your target audience, allowing you to better anticipate and meet their needs with your advertising. Brand awareness: This can be measured by metrics such as ad recall, brand recognition, and increased search volume for the brand.

Paid Search Agency 115

Paid Search Agency Optimization Ads Mobile Advertising 115

RebelMouse

OCTOBER 19, 2023

Editors can update the URL, meta description, and so on to optimize around those keywords. At RebelMouse, we have a field in our publishing interface called Social Headline (og:headline) that is used on Google Discover, so we emphasize its importance to our clients and how it’s so easy to update.

Google 96

Google Keywords FAQ Custom Publishing 96

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. What Is Dark Social?

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Optinmonster

MARCH 4, 2024

Metrics: These are the success indicators, such as conversion rate or click-through rate, that you’ll use to measure the outcome. Having a clear goal helps in designing the test and measuring success. Tools typically provide this analysis, showing you which version is the winner. Why Should You Run a Split Test?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Dive deeper into video engagement performance with Sprout Social. Unique video views.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Exo B2B

MARCH 6, 2024

Relay your articles on social networks and in your newsletters. Measure your results and analyze your performance: Use analytics tools to track your blog traffic, page views and conversions. Offer in-depth analysis, case studies, practical advice and real-life examples to deliver real value to your readers.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Measure, learn and optimize to drive more impact. To find out what that content is, use a social media analytics platform like Sprout Social.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

seo.co

SEPTEMBER 29, 2022

As a true analytics tool, the best white label SEO tool can help you monitor keyword rankings, help you perform keyword research and provide the right. Analytics tools. They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO. Social media management.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Method and Metric

APRIL 9, 2021

SEO tools take out the tedious work of sifting through data for information on our analytics. The best SEO tools provide you with easy access to information and reports about how you also measure up to the competition. WooRank SEO and Website Analysis Tool. MOZ Domain Analysis. It then turns those questions into keywords!

SEO 64

SEO Tools Lead Scoring Lead Ranking 64

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. Desktop, mobile apps, social-first, etc.). Audience Analysis. Google Analytics offers a myriad of insights into your existing audience. Ranking dashboards. Algorithms. A/B testing. Trial and error.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. What Is Dark Social? Image via GetApp.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data? URL clicks.

Social Media 101

Social Media Media Jigsaw Marketing Analytics Tools 101

Anyword

MARCH 23, 2022

There are plenty of tools out there that help you measure how well your copywriting performs after it’s been published. Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.” Let’s dive in.

Copywriting 97

Copywriting Cost Per Click Tools Keywords 97

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Convert

JANUARY 25, 2021

You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. Defining goals is a fundamental component of any digital analytics attribution plan. Good goals measure. But not all goals are made equal.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Content Standard

APRIL 30, 2016

When you lose your advantage in the marketplace due to a lack of customer insight, a misunderstanding of incoming data, or simply disorganized measurement systems, you put the future of your business at risk. Are your URL parameters being stripped somewhere due to a breakdown in your distribution strategy?).

Traffic 40

Traffic Cost Per Click Analytics Click Rate 40

Content Standard

APRIL 30, 2016

When you lose your advantage in the marketplace due to a lack of customer insight, a misunderstanding of incoming data, or simply disorganized measurement systems, you put the future of your business at risk. Are your URL parameters being stripped somewhere due to a breakdown in your distribution strategy?).

Traffic 40

Traffic Cost Per Click Analytics Click Rate 40

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. View this post on Instagram.

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132

Sana Commerce

MAY 17, 2023

A measurable marketing channel : SEO is a measurable marketing channel, which means you continue to work and see the results of your efforts using the right metrics. 2: Research and analyze your audience and competitors Once your technical checklist is clear, you can move on to phase two: research and analysis.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

seo.co

MAY 10, 2021

Analytics tools. They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO. Social media management. SEO tools are all about research, analysis, and reporting. Embedded analytics. Agency Analytics. Custom domain and URL. Dashboards.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Sprout Social

JANUARY 18, 2017

What if we told you there’s a free way to prove the value of the links you share on social? Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. It’s deceptively simple, and once you get set up, analysis is basically hands free.

ROI 80

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 80

KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. While it seems so obvious looking back, it was easy to overlook.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Convert

AUGUST 12, 2020

But measuring engagement isn’t always straightforward. SplitBase ran extensive analysis using Hotjar’s heatmap feature to see what is happening on the page, survey and polls to get feedback from visitors. The BBC has an experimentation program where they measure engagement as a KPI. In a case study , BestSelf Co. Variation 1.

Paid Search Agency 84

Paid Search Agency Tagging Click Rate Content 84

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Ideal Customer Profiles 105

Ideal Customer Profiles Analytics ROI Campaigns 105

ClearVoice

JANUARY 28, 2021

After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. These include, but are not limited to, websites, emails, SMS messaging, social media, blogs, news outlets, print-on-demand providers, advertising, and so on.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Single Grain

SEPTEMBER 19, 2022

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. But what exactly is an search engine optimization analysis? We’ll take a look at: What is SEO analysis? SEO content analysis. Technical SEO analysis. Backlink profile analysis.

Analysis 144

Analysis SEO Lead Ranking Lead Scoring 144

Unbounce

FEBRUARY 11, 2021

Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI. To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145