Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. And measure them? Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%). Maximize Social Business ). Martech Series ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

SEPTEMBER 27, 2019

Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. They have also provided the phone number, hours of business, and the hashtag to find them on social media. How can you measure the success of these changes?

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

JULY 15, 2014

These purchases tell us that real-time information delivery, social interaction, immersive content and improved ecommerce experiences are in store for us in the near future. They bought Adometry , a marketing analytics and optimization platform. It seems this year, they want to improve their platforms even further.

Work Management 100

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Webbiquity

SEPTEMBER 16, 2013

Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. The post states that marketers shouldn’t “measure anything that you can’t find a direct line of sight back to your financial statements.”

Planning 100

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Webbiquity

SEPTEMBER 16, 2013

Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. The post states that marketers shouldn’t “measure anything that you can’t find a direct line of sight back to your financial statements.”

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

OCTOBER 12, 2021

This type of plan demonstrates the measurable goals for your sales campaign divided into three-month periods. You need to acquire a lot of specific data about your customers via Google Analytics, feedback from your manager, marketing research, and other channels. Use SWOT analysis to analyze your capacities. Sales Plan Examples.

Sales Management 259

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Webbiquity

NOVEMBER 20, 2023

Here are some of the best Cyber Week deals, across SEO, social media, email marketing, and other task areas. Brand Monitoring and Social Listening Brand24 Discover brand mentions and discussions in real time. SEO Tools Semrush Get measurable results from digital marketing. The Dates: November 24 to December 1.

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JULY 24, 2018

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though. Social Media Monitoring Tools.

Social Media 246

Social Media Paid Content Enterprise Management Social Marketing 246

Webbiquity

OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g., Share this on Bebo. Tweet This!

Business Blogging 100

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Webbiquity

APRIL 3, 2012

The measurability of the web can be a double-edged sword. On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized.

Analytics 100

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Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. You may discover your intended audience prefers one social media platform over another. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

FEBRUARY 18, 2021

Businesses are also incorporating chatbots in social messaging apps. Consumer Data and Analysis. As marketers know, while IoT provides more tools to collect data, actionable analysis take time and energy. Data collection and analysis. Image credit: Tidio. Personalization. That’s now dead.

Marketing Automation Services 299

Marketing Automation Services Internet Marketing Trigger Marketing Marketing & Strategy 299

Webbiquity

JANUARY 1, 2019

Here are a dozen of the best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. The 29 Best Web Analytics Tools.

Work Management 209

Work Management Marketing Management Screencast Stats 209

Webbiquity

JULY 10, 2018

Sumo also provides an attractive, flexible social sharing buttons bar. And Jetpack is a veritable Swiss Army knife of WordPress plugins, with analytics, social sharing, data backup, security, and other capabilities. Among the most popular are Monarch , Social Warfare , and Simple Share Buttons Adder. backlink analysis.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

DECEMBER 19, 2016

Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. Web analytics tools like Google Analytics or Clicky are great for the former. rank checking or rank monitoring) tools. 1) SerpBook.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

MAY 3, 2016

increasing social engagement, website traffic over time, etc.) There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. ” — Kissmetrics Blog.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Webbiquity

AUGUST 9, 2016

Get suggestions for shareable content, track the results of your social sharing activity, monitor your own influencer score and see the scores assigned to other influencers of interest. Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Pricing: free.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

SEPTEMBER 20, 2016

There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. 7) How do you measure success? Conversions (leads or sales) attributable to search.

SEO 100

SEO Lead Scoring Lead Ranking Paid Search Agency 100

Webbiquity

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Social Media 100

Social Media Tools Media Enterprise Management 100

Webbiquity

NOVEMBER 19, 2012

Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. News and social links are as vital as are other points of visibility.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Webbiquity

DECEMBER 7, 2017

Meanwhile Google Attribution will measure data at every point in the customer journey, determining how much a marketing program contributed at each stage. For example, social engagement platform MarianaIQ implemented Adwords for ABM and cut CPL by 50% for a prominent tech firm. There’s hope, however. Here’s their story.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

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JANUARY 31, 2017

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics. 1) Google Analytics. Pricing: free.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

JULY 28, 2015

” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. 46% of online users count on social media when making a purchase decision. 56% say the same for social media.

Paid Content 100

Paid Content Stats Marketing Budget Creation Paid Search Agency 100

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

FEBRUARY 13, 2012

Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g.,

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). ” Content Marketing: An 8-point analysis for your blog by MarketingSherpa. So it is with Content Marketing Week.

Tactics 100

Tactics Content Marketing Tips Screencast 100

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JANUARY 10, 2010

Consolidate your online profiles and social networking presence? Use social media more effectively for research? PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. 100 Tips and Tools to Research the Social Web by Select Courses. PeoplePond.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. Social Media Optimization. 1) GinzaMetrics.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

SEPTEMBER 30, 2014

Using the category of home insurance as an example, Malcolm Slade demonstrates how “how search marketers operating in a highly-competitive category can achieve visibility and acquire new customers without simply increasing their paid search bids,” through tactics like remarketing, ad extensions, and social proof.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0