measurement social 
Tony Zambito
FEBRUARY 12, 2012
When uncertainty reigns, the temptation can be as alluring as rich chocolate to bite into these new tactical measures. CMO’s today can cause fundamental shifts in buyer understanding through the balance of quantitative predictive analytics and qualitative predictive buyer modeling. Spinning Wheel. Using A Periscope. Getting All Techie.
Tony Zambito
FEBRUARY 22, 2012
The floodgates have opened on channels, social media, old media, the Internet, and countless other ways to interact, explore, retrieve, and digest information in this new era of the buyer. Simply stated, buyers are making multiple choices prior to as well as well after buying decisions. Why It Is Important to Understand Buyer Choice.
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