KoMarketing Associates

JUNE 30, 2021

What’s the one metric “to rule them all” – the lynchpin that determines the outcome of all the other things you measure? These metrics are not specific to lead generation, but later in this article we’ll come across each of these measurements as they relate to B2B lead generation metrics. That’s the metric to focus on.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

MARCH 7, 2017

The most fundamental of all performance metrics when measuring an SEO program. Now pulled through Google Search Console’s search analytics reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Social shares acquired per platform/program.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Social shares acquired per platform/program. SEO Trend Analysis. keyword strategy applied).

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. It’s worth noting that only search engine marketing and social promotion received favorable marks from at least 50% of respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 22, 2016

Analysis Phase. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? Blog topic analysis: What blog topics/categories tend to drive the most visits? The most social shares? What’s the content that’s received the most social shares?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

OCTOBER 20, 2016

In fact, it’s how we measure against our performance and tailor our strategies to drive success over the long term. But the fact of the matter is this: While organic traffic, referrals, and social shares are extremely important to SEOs, they may not mean as much to our clients and customers. But what does it take to get there?

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

AUGUST 18, 2016

So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Landing page performance (via Google Analytics). Get Creative.

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

APRIL 18, 2017

When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Why this is important : Measuring each of the above metrics will help to establish a baseline of monthly traffic. In order to do so, you should establish baselines for the metrics you want to measure.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

MARCH 8, 2016

About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. Social listening initiatives (46 percent). Predictive analytics (40 percent). WHY DO YOU THINK IT HAS TAKEN AN EXTENDED PERIOD OF TIME FOR MARKETERS TO EVOLVE IN TERMS OF CUSTOMER EXPERIENCE MEASUREMENT?

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. While it seems so obvious looking back, it was easy to overlook.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

DECEMBER 8, 2015

The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. source ). source ). (and 91 percent of respondents do not trust sites that contain errors or mistakes. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. It’s clear your activity and influence by directly participating in this social networking platform will become less of a priority moving forward.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

SEPTEMBER 29, 2015

This can certainly be the case with new media, such as social media, local search optimization, or even better web design. Benchmarks in this case could be measurement through brand mentions or direct traffic acquisition. Social Media Audience Size. If so, consider benchmarks for lead generation and form submission.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

JULY 16, 2015

Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. Measurement & Analysis. Do yourself a favor and dig into Google Analytics to see how your content is performing on a regular basis.

Content 120

Content Marketing Analytics Tools PR Analytics 120

KoMarketing Associates

MARCH 22, 2016

That said, some of the upfront work required to get a new program up and running – keyword roadmap, editorial calendar development, content audit, competitive analysis, etc. – To take it a step further, it’s a good idea to collect and apply customer feedback (surveys, email, social media engagement, etc.) What happened?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

AUGUST 29, 2013

Only 35% of respondents indicated that they are satisfied (or very satisfied) with their online marketing efforts, including just 20% who are satisfied with social media efforts in particular. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

AUGUST 22, 2012

The research report provides results and analysis from a Q1 2012 survey of 317 respondents, 86 percent of whom hold management and/or C-Suite positions in marketing or sales, and offers recommendations on how this research may impact plans for your manufacturing clients’ marketing efforts. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. A Case Study In B2B SEO Keyword Analysis. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 21, 2017

BuzzSumo’s Analysis of 100 Million Headlines. The State of Paid Social 2017. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. The Essential Elements of a Good Social Strategy.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

APRIL 2, 2019

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. Measuring Performance. Quora offers a free analytics tool that allows you to track your questions, answers and blog posts by clicks, views, shares and upvotes. (Source AdExchanger).

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MAY 11, 2012

But in other cases, there are no shortcuts for creating something measurable out of a short-term SEO campaign. For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Can we help some of them? Absolutely.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

JULY 28, 2020

If you’re looking for a comprehensive list of metrics for measuring content and SEO performance, take a look at this post. To get started, think about looking at buyer persona integration, keyword search estimates, competitive link profiles, and search results analysis. 6 Ways to Measure B2B Content Marketing Performance.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

DECEMBER 20, 2018

From Casie Gillette : Algorithm Analysis In The Age of Embeddings. There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant. Five Social Media Trends That Will Impact Digital Advertising. From Anastasia Warren. From Jenna Bessemer.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

JANUARY 19, 2016

If you’re looking for a comprehensive list of metrics for measuring content/SEO performance, take a look at this post. To get started, think about looking at buyer persona integration, keyword search estimates, competitive link profiles, and search results analysis. 6 Ways to Measure B2B Content Marketing Performance.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

APRIL 30, 2015

Measuring effectiveness doesn’t happen overnight, and there isn’t one single metric that can be used to capture its worth. Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. Question #1: What are the goals of the strategy? . of the content being created. Question #2: Who’s going to produce the content?

Budget Programs 120

Budget Programs B2B Marketing Marketing Analytics Tools Content Marketing 120

KoMarketing Associates

AUGUST 20, 2019

Then Anastasia Warren (Senior Social Media Manager) complemented the importance of audience definition and creation by expressing: “The most important piece of B2B digital marketing is reaching the correct target audience. Having data that can be measured helps to track progress. Data Analysis. Source: Getty Images.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JULY 13, 2017

With 340 million monthly active users, Weibo is one of the top social platforms in China. In my previous post , I have discussed how Weibo is very different from two other popular Chinese social platforms – QQ and WeChat, which serve as instant messaging tools and connect users with others they know. Final Words.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

KoMarketing Associates

AUGUST 19, 2014

b) We consider what types of content will have the biggest visual impact to generate social shares. c) We look at what’s already been written (competitive analysis) and think about how we could do it better. c) We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) Glitchska.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

KoMarketing Associates

MARCH 15, 2013

Take a top page from your analytics and export it into excel. It was also a pretty big theme at the conference (check out this write-up on the authorship session) with Matt Cutt’s going so far as to say that social and identity will begin to play a pretty big role in search over the next few years. ** Tip Alert **.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

SEPTEMBER 15, 2016

Just remember, you’re not alone: 6.7MM people publish blogs on blogging websites and another 12MM write blogs using their social networks. “Effective marketing initiatives have goals and measures of success,” says Lee Odden in a Top Rank Blog post. “Blogs as marketing and PR tools are no different.

Internet Marketing 120

Internet Marketing Peer-to-peer Marketing Analytics Tools Lead Scoring 120

KoMarketing Associates

JULY 24, 2014

Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. The tool combines basic Twitter measures with demographic data, Klout metrics, and more.

Social Media 120

Social Media Buzz Tools Media 120