B2B Marketing Traction

JANUARY 16, 2014

As technology and social media evolves, the CMO is in a position of having to accept some risk and experimentation (it can be controlled) in order to test new approaches. Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. This is especially true now.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100