The head of Avaya's social media strategy has researched numerous social media listening, monitoring, analytics, intelligence and insights firms. Based on his conversations with these firms, he measured their output along two axises: from reactive to proactive and from tactical to strategic. Sentiment Based Analytics. Analytic Aggregators. Beyond Sentiment Analytics. The author also categorized the firms and provides a short synopsis of each. Free Monitoring Services. Samepoint. Socialmention. Paid Monitoring Services. Radian6. Alterian. Sysomos. MORE >>

Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Like Twitalyzer , Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. There’s also a content analysis of the top 5 or so of most influential topics which you cover. Score Analysis. Content Analysis. didn’t find the content analysis as useful. Which also makes you wonder how this affects their analysis. I think this is confusing. Klout score. Overall. MORE >>

know my fair share of HTML code, and have a lot of experience measuring the performance of websites. But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going to be free. To be honest, I am kind of a nerd and really enjoy looking through analytics and putting all the data together to tell a story. So, the first step to telling this story is knowing what to look for in Google Analytics. Here are 5 things you probably didn’t know (or thought you knew) about Google Analytics. MORE >>

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis. MORE >>

The Web Analytics Association defines web analytics as “…the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage.”  Web analytics that focus solely on the above definition help make web interaction smoother and can point out roadblocks in the web process, but those analyses can generate a “so what&# response among marketers if they don’t more fully address the customers making those interactions. As an example, we recently conducted a web analytics project for one of our clients.  MORE >>