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Four lessons in marketing data analysis for beginners

grow - Practical Marketing Solutions

Real marketing data analysis. told the SEO I wouldn’t pay them until they started providing statistically valid analysis. spent most of my career in manufacturing where rigorous statistical analysis was at the heart of every process improvement and quality effort. But you do need to know enough about data analysis to ask the right  questions. What lessons can you share?

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. Expanding social media value beyond ROI.

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

An expanded view of influence marketing measurement

grow - Practical Marketing Solutions

In a recent analysis which tried to determine “ are professional influencers impactful ?” questioned if this ws the best way to do an influence analysis and in a follow-up post, Christopher acknowledged that Twitter is a poor predictor of market reality due to demographic bias, but explained that it’s basically the only social media data we have available these days.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Results and Analysis V. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. Analysis RATE THE EFFECTIVENESS OF.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well?

Mid-Year Marketing Check-In with Measurement

Act-On

Getting Started: Mid-Year Marketing Measurement. Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Website Analysis. Paid Traffic Analysis  .

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

Study: How Much of Your Content Marketing Is Effective?

Results & Analysis 7 IV. we discovered earlier this year, measurement remains a hurdle. Our content measurement survey from. effective in measuring business results. Results & Analysis What percentage of your 2015 marketing budget is. excluding social media posts)? include time, money, and analytics. OTHERCAN’T MEASURE BUS. LEADERSHIP SOCIAL.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

The time for marketers to start the process of year-end measurement is quickly approaching. Measuring your key performance indicators (KPIs) at year end deserves time and attention to thoroughly examine and tell the story of your results this year – or for any given period of time, for that matter. Not all web analytic tools will provide historical data beyond 90 days.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

The measurability of the web can be a double-edged sword. On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized. The Analytics Measurements You Must Track by Single Grain.

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations. B2B Online Marketing Blog Marketing MeasurementFinal Thoughts.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them. Marketing analytics is the answer.

How to Run a Blog Lead Generation Analysis

Hubspot

It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. After all, if you can''t make changes based on your analytics, they won''t really be that helpful. Not sure how to run a blog lead analysis? How to Use Excel for Data Analysis.

Content Methodology: A Best Practices Report

Is Needed Irrelevant, Inadequate, or Non-Existent Measurement Content marketing investment is on the rise, with everyone from financial giant Chase. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. with strong content processes, measurement tools, and enterprise-wide buy-in.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

Our dev team rolled out new tools like the Attribution Report that helped us better measure what our team is doing. The Marketing blog is measured on views, net new leads, and subscribers -- so those are the numbers we wanted to test. So traffic and lead generation results were only measured from the time they were published until the last workday of the week (Friday). Social.

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30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. Conversion tracking helps measure and “connect the dots” between the performance of online marketing initiatives and their relationship to sales and business development related actions. Social Media Clicks.

Social media predicts the next Carpool Karaoke stars

grow - Practical Marketing Solutions

In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! To begin my analysis, I ran a Tweet Content Report on anyone mentioning “Carpool Karaoke” on Twitter in the past 30 days. The post Social media predicts the next Carpool Karaoke stars appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Myth #1: You must have a mathematical background to do analytics. Myth #2: Analytics always take a lot of time to measure.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Everything is now measurable. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social media. B2B Marketing.

Analytics: The Essential Ace in Every Hand

VisionEdge

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. At each event, marketers are talking enthusiastically about how to make Web sites, SEO, social media, email campaigns, and mobile better. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. And when it comes to analytics, the other card is data. As marketers, analytics is our opportunity to actively contribute to fact-based decisions.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Even power users with a ton of account activity can fairly quickly export their Analytics data.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Analytics Daily Weekly

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Everything is now measurable. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social media. B2B Marketing.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

Was the time you spent creating social media graphics for that campaign worth it? To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. To begin your analysis, simply filter the report to just focus on blog posts. And that's what matters.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. content marketing measurement process. Specific recommendations on content form and functionality to immediately improve social sharing. Measurements of content consistency and readability. Traffic?

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Leading organizations, such as Coca Cola and Southwest Airlines have created a physical space and hired dedicated staff (typically with a deep background in digital analytics) and now even smaller companies are looking into this capability.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Everything is now measurable. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social media. B2B Marketing.

Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 The system ingests huge swaths of social media, virtually every TV and radio broadcast in the U.S., million entities. Data sources. Actions.

How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media.

Why You Need Marketing Analytics, Not Web Analytics

Hubspot

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Sounds pretty sweet, huh?

Blogging Metrics: What to Measure, How to Measure It, and How Often

Hubspot

Following intuition like this is fine -- it’s only when it isn’t followed up with analysis that we find ourselves in trouble. The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. The Blogging Metrics You Should Measure. Social Shares. Social shares matter. ” Sure it does. Clicks. Where?

Facebook Business Pages; Measuring What Matters for Success

NuSpark

Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management.  This is what I measure:  . The result? 

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all? ”).

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

We had not measured our impact. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. What’s worse, it is celebrated, with awards or case studies highlighting the success of things like social media programs that measure results through redemptions of a discount or special offer. We were thrilled.

How to Obtain Positive Marketing ROI with Revenue Analytics

bizible

Revenue analytics is the process of discovering where your revenue came from. It’s a granular analysis that tells you which marketing and sales channels, campaigns, and efforts are impacting the bottom line at your organization. B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. Forecasting.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. 3) Leadin. Ready?