Remove measurement social
article thumbnail

Moneyball for Marketers

Adobe Experience Cloud Blog

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Don’t just measure the traffic and conversion rate per referral. Don’t be blinded by the old KPIs.

article thumbnail

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Stroking the customers ego just like Facebook and other social media sites do. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use.

article thumbnail

PKM and the Organization - Pollard

Buzz Marketing for Technology

Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.