Moneyball for Marketers
Adobe Experience Cloud Blog
APRIL 21, 2014
Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Don’t just measure the traffic and conversion rate per referral. Don’t be blinded by the old KPIs.
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