Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before. Here is a closer look.

Marketing AI 131

Marketing AI Lead Ranking Paid Search Agency Marketing Management 131

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

Work Management 108

Work Management Marketing Management Customer Satisfaction Analysis 108

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Digilant

MARCH 11, 2021

You have to initiate data-driven responses i.e., perfectly align your digital marketing and real-time analytics in order to keep your potential customers from simply clicking away from your site or choosing another brand. Create a way to evaluate marketing success by crafting a measurement strategy. Create a Metric For Success.

Analytics 59

Analytics Marketing Analytics Tools Work Management Marketing Management 59

Zoominfo

FEBRUARY 2, 2021

Persona Actions and Customer Journey Analytics. Cross-Sell Analysis. Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. Cross-sales increase the value of an average customer order. Social Selling and Influencers.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Crimson Marketing

APRIL 21, 2015

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Zoominfo

FEBRUARY 2, 2021

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Cross-sales increase the value of an average customer order. Lift ratios above 1.0 indicate that the rule is valid.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Enterprise Management Automation 107

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Digilant

APRIL 8, 2021

As mobile apps utilize geolocation services to guide local business locations, cross-channel social media strategies inspire real-time product reviews. Mobile marketing analytics is never an easy task, especially when digital trends change constantly. Even so, the process does require constant analysis and fine-tuning.

Mobile Marketing 52

Mobile Marketing Cost per Acquisition Analytics Lead Scoring 52

Oktopost

DECEMBER 21, 2023

Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. This type of analysis is not limited to advertising alone.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

FEBRUARY 12, 2024

Here’s a list of those skills in priority order: Data Analysis. Measurement management. Because marketing must prove itself as a contributor to the business daily, knowledge of marketing measurement is a must. Here’s her analysis of whether she should keep skills in-house. Digital Marketing Knowledge.

Paid Search Agency 101

Paid Search Agency Planning Ad Building Enterprise Management 101

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Predictive analysis: Use historical data and analytics to predict future behaviors of your target audience, allowing you to better anticipate and meet their needs with your advertising. and Canada. Synthetic population generation.

Paid Search Agency 116

Paid Search Agency Optimization Ads Mobile Advertising 116

Valasys

SEPTEMBER 12, 2019

For the B2B brands it is of utmost significance to define their social media metrics so that they can determine the performance of their social media campaigns & ROI from each of them. In the previous parts of the blog post, we delved into details towards defining & measuring the vital KPIs for Facebook & Twitter.

Paid Content 40

Paid Content Click Rate Cost Per Click Social Media 40

Valasys

JUNE 10, 2019

Measuring Account-Based Marketing is essential as it grows, so as to align it with the core objective of an increased Return on Investment (ROI) for B2B marketers. This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. What Is Dark Social?

Branding 152

Branding Brand Identity Marketing Analytics Tools Traffic 152

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Brandwatch Marketing

OCTOBER 3, 2022

Finding the right type of social media influencer is key to success, but knowing where to start can be overwhelming. Best Free Social Media Influencer Tools. The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts.

Tools 92

Tools Blogger Demographics Social Media 92

Salesforce Marketing Cloud

JANUARY 4, 2024

Ongoing analysis helps you refine your strategy, improving the relevance and effectiveness of your drip marketing emails. You’ve identified the goals like trigger-based emails, personalized content, and analytics tracking. Review analytics and reporting : How robust are its analytics and reporting features?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

DealSignal

FEBRUARY 23, 2023

Whitepapers are in-depth reports that provide insights, analysis, and research on a particular topic relevant to your industry. It’s also important to include a header and footer in your email design that includes your contact information and social media links.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SmarkLabs

JUNE 13, 2022

What to include in my buyer personas: Basic demographics – industry, job title, seniority Job responsibilities Frustrations Wish lists Goals KPIs (such as how job performance is measured). The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

NOVEMBER 22, 2023

When you go up to the counter, a barista greets you and asks if you want your usual order. From using social listening to leveraging AI , we'll share strategies that will revolutionize the way you engage with your customers. Use social listening One unique CRM tip is to leverage the power of social listening.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

seo.co

SEPTEMBER 29, 2022

As a true analytics tool, the best white label SEO tool can help you monitor keyword rankings, help you perform keyword research and provide the right. Analytics tools. They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO. Social media management.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

Social Media 129

Social Media Media Paid Social Agency Ideal Customer Profiles 129

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Salesforce Marketing Cloud

OCTOBER 7, 2021

By October, you’ve already been through months of planning, analysis, and preparation for the few months that could make or break your brand’s revenue numbers. So why wait until after the holidays to find ways to measure success? Consider measuring how well and fast your teams are able to pivot.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

The ABM Agency

MAY 26, 2023

In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach. Using Data Analysis for Account Selection Data analysis plays a crucial role in selecting the right target accounts for your ABM strategy.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Atomic Reach

FEBRUARY 23, 2023

While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. The result is that influencer marketing campaigns can now enjoy the same measurable ROI tracking as pay-for-performance advertising. What’s Wrong with Old-school Influencer Marketing?

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59