Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Transparency can be as simple as offering an online product comparison tool. Predictive analysis is changing the B2B marketing landscape. Better risk management : Predictive analysis helps you identify risks.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process? LinkedIn Sales Navigator. EveryoneSocial .

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? What B2B data analytics are important to track?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

KoMarketing Associates

JULY 2, 2020

That might sound like a lot, but flip that statistic over: 28% of B2B marketers aren’t advertising on social media. There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Webbiquity

JUNE 13, 2023

It’s an often reported statistic that acquiring a new customer costs five times as much as retaining an existing one. To ensure precision in your personalization, leverage technology to automate data collection and analytics. Connect with him through Twitter or LinkedIn.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? But that doesn’t mean you have to become a statistical genius, you just need to understand how these concepts apply to your focus: randomized controlled experiments for digital assets. Let’s start by defining statistical significance. Do I even need to hit 95?

Statistics 52

Statistics A/B testing Sample Stats 52

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. They use some of the best lead generation tools to mine a stream of qualified leads. But, if you follow the right techniques and use the right lead generation tools, we assure you that your lead generation efforts will be fruitful. Best Lead Generation Tools for 2021. #1

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Martech Advisor

NOVEMBER 22, 2019

We will also review the top social media automation tools available today. 6 Best Social Media Automation Tools. The global acceptance of social media platforms such as Facebook, Instagram, TikTok, and LinkedIn has largely influenced the online reach of companies. Table of Contents. What Is Social Media Automation?

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Hubspot

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. You can ask ChatGPT to include a statistic from a certain blog link, Mendes suggests.

Tools 68

Tools Lead Ranking Template Outreach 68

ClickZ

JULY 5, 2019

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. Seven types of martech management tools critical for success. Let’s get started.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Analysis of when the best times to post content might be and the most relevant / popular post types. But that is starting to change. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Anyword

SEPTEMBER 29, 2021

AI Copywriting Tools. So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Their platform has many advantages.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? That’s why, in today’s post, we’re going to share 9 blogging tools that will help you make more money. 9 Blogging Tools to Make More Money. Each tool on this list will help accomplish one of those three steps.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. Pros and Cons Pros: Wide range of tools available for specific marketing functions.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Top Rank Marketing

JULY 21, 2023

senior business leaders have said that thought leadership provided either a moderate or high level of ROI, while 87 percent noted that they consumed thought leadership content in order to boost problem-solving skills — two of several statistics of interest to B2B marketers contained in newly-published survey data.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%). 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5: HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Martech

JUNE 27, 2022

This micro-level data analysis helps you determine which customers or prospects are the best to pursue with which products. There are hordes of tools and consulting agencies in the market that want to help you with marketing data management. Understanding what you want to accomplish – market segmentation, competitive analysis, etc.

Marketing AI 122

Marketing AI Lead Ranking Paid Search Agency Work Management 122

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. According to statistics , 1.6 Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks. Don’t worry. Let’s roll!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

PureB2B

APRIL 29, 2022

By transforming social media data into predictive analytics, it’s possible to forecast how well your next campaign will land.?. Predictive analytics can be a useful tool to reboot your social strategy. What is Predictive Analytics? There are several different predictive analytics models. Clustering Modeling.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

Only B2B

JUNE 19, 2023

According to a study conducted by LinkedIn , B2B buyers are 5x more likely to engage with a sales representative if the outreach is personalized to their specific business needs. Additionally, leveraging data analytics and marketing automation tools can help identify potential leads who align with the BANT framework.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

PureB2B

JUNE 23, 2021

With the widespread introduction of marketing automation tools, systems and plugins, content is now more efficient and effective, from keyword research to content creation and delivery. AI is yet an emerging tool in the content marketing sector when viewed from the actual creation perspective. Predictive Analytics.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. These numbers, percentages and statistics provide better insights into your social media strategy. Keyword analysis.

Social Media 101

Social Media Media Jigsaw Marketing Analytics Tools 101

Martech Advisor

OCTOBER 18, 2019

By using AI-powered customer analytics platforms that present data from a wide variety of channels in easily understood visuals they can gain actionable insights, says, Derek Wang, co-founder & CEO, Stratifyd. Also Read: 6 Ingredients for a Successful Customer Analytics Implementation.

Marketing AI 52

Marketing AI Work Management Marketing Management Correlation 52

Convert

DECEMBER 9, 2022

Google Analytics Academy: Digital Analytics Fundamentals (Google). Digital Marketing Specialist (LinkedIn Learning). The potential challenges and limitations of optimization: Optimization can be a powerful tool, but it’s not without its challenges and limitations. Landing Page Optimization (Udacity).

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Exo B2B

NOVEMBER 4, 2019

Just a short blog inspired by Lynda St-Arneault’s LinkedIn status on marketing content strategies. Knowledge is based on research & analysis. In analytics, more and more tools can help us shorten time. Budgets for social networks are falling BUT the budgets devoted to analytics are up.

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. B2B Email Marketing – 2013 Statistics. 25 Outstanding Content Marketing Tools For Your Brand. B2B Email Marketing – 2013 Statistics.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Social Media 100

Social Media Tools Buzz Media 100

Brandwatch Marketing

SEPTEMBER 21, 2022

Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can either have a dedicated social media analytics tool for each site or have a tool that covers all of the networks you are on. Inbuilt Social Media Analytics Tools.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

The Lead Agency

DECEMBER 6, 2021

Trend 6: Smart Businesses will Use Predictive Analytics. Video has traditionally been considered an appropriate and effective marketing tool for B2C marketing. Trend 6: Smart Businesses will Use Predictive Analytics. But, what does predictive analytics look like for B2B? Trend 3: Don’t Forget About Written Content.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Content Standard

OCTOBER 24, 2014

Using LinkedIn and other social media channels as a distribution strategy is a new approach marketers are using to take their campaigns beyond the creation of relatable, click-worthy content. Intel also tapped SimpleReach for real-time analytics regarding how Intel’s posts and referral traffic were performing.

Linkedin 40

Linkedin Studies Social Marketing Content Marketing 40

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. This can be done through thorough network analysis, discovery attribution and lead nurturing. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Anyword

MARCH 30, 2022

Many (but not all) of the main marketing channels use SEO for this function, such as LinkedIn, Slideshare, Google, and Google Ads. Luckily, there is a plethora of tools which assess engagement and conversions so that you can compare the success of various keyword setups. unpaid) results from Google. So how do you choose? Tip #7 – AI.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

Hubspot

JUNE 29, 2023

Working as one means you’ll file your taxes, pay your health insurance and benefits, and buy your work tools. Fortunately, tech tools can simplify the process so you have more time to build client relationships, instead of punching in data,” adds Caldwell. Storytelling is a powerful tool for delivering any message.

Peer-to-peer 66

Peer-to-peer Ad brokers Burn Rate Budget Programs 66