Marketing Interactions

MAY 21, 2018

You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs. We also consistently see a massive statistic that 70% or more of B2B content goes unused. B2B marketers know analytics are critical, but many marketers struggle to use them effectively. I thought so.

Cost 69

Cost Content Marketing Automation Services Work Management 69

PureB2B

MAY 30, 2022

Technographics is all about better understanding a customer through analysis of their technology stack. Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” Do they have tools in place for marketing automation? Digital scraping.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Convert

SEPTEMBER 16, 2022

He’ll give you the tools you need to address their objections, in innovative (and ethical) ways. She stays curious about anything and everything related to marketing, neuroscience, psychology, and statistics. Get the theory and actionable tips to tweak your CRO programs. Your analysis is always only as good as the data.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

flux.la

FEBRUARY 1, 2020

RankBrain does this by using semantic analysis, which means it no longer base it on the keywords only, but it tries to figure out what you actually mean. For example, RankBrain may have noticed that people who searched for “new console developed by Nintendo” are looking for results about video gaming consoles.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Convert

OCTOBER 2, 2020

Statistical analysis is used to determine the winner of each test. A/B testing compares a control against a variation and statistically determines a winner. Example of A/B testing software: Convert Experience, Analytics Dashboard. You shouldn’t see any statistical significance in these tests.

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Experiment until your results are statistically significant. Let it run. Experiment Plan.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Convert

MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. By the end of this guide, you’ll be able to invest in an A/B testing tool that dovetails seamlessly with your unique needs. Then, we cover the consciousness quotient (CQ) of the tool vendor.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52