Analysis Analytics Conference Salesforce.com Trade Show 
Hubspot
MARCH 5, 2012
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.
Paul Gillin
JUNE 24, 2010
ROI analysis enforces rigor that leads to better decisions. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Do you suppose the storage giant conducts an ROI analysis before making that decision?
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