Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools API Analytics Impressions 120

Martech

MARCH 22, 2024

Tools that go beyond LLMs and use AI in a visual context: MidJourney OpenAI’s DALL-E 3 Adobe Firefly Google Gemini Ideogram Stable Diffusion Runway ML OpenAI’s Sora Dig deeper: The new frontier of visual content: A marketer’s guide to AI 3. AI-enabled sentiment analysis, in turn, can impact your content output and strategic messaging.

Marketing AI 90

Marketing AI Content Marketing Enterprise Management Planning 90

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 105

Enterprise Management Advertising Agencies API Multi-Channel 105

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Ad Frequency 203

Moz

MAY 4, 2021

Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views.

API 62

API Google Analysis Video Marketing 62

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Martech

DECEMBER 14, 2023

Unacast has partnered with Google Cloud to leverage Google Cloud’s Vertex AI platform and Unacast’s location analytics platform to power Unacast’s gen AI chatbot, Una, which provides location intelligence to customers. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 92

Marketing AI Advertising Agencies Paid Search Agency API 92

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 124

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 124

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? Competitive analysis. Competitive analysis. Revenue funnel analysis. Optimization & predictive analysis. This platform offers an integration with Google Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? Competitive analysis. Competitive analysis. Revenue funnel analysis. Optimization & predictive analysis. This platform offers an integration with Google Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. A: For the reporting features, I’d definitely recommend the new Analytics Academy.

Features 89

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 89

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated. It has worked with the U.K.

Privacy 101

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 101

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. The analysis can then tell you the relationship between the variables.

Marketing Attribution 95

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 95

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Comparing APIs. Bulk Analysis. So, both SEO tools supply a variety of metrics for traffic analysis.

SEO 157

SEO Tools Paid Search Agency API 157

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics.

Paid Search Agency 116

Paid Search Agency Marketing Attribution Top of Funnel Companies 116

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. It can connect with others through standard APIs. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

seo.co

SEPTEMBER 29, 2022

The clients will never know the back story, but that doesn’t matter because they’ll be on the first page of Google search. As a true analytics tool, the best white label SEO tool can help you monitor keyword rankings, help you perform keyword research and provide the right. Analytics tools. API access.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Bannerflow

OCTOBER 12, 2018

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in the first quarter of 2018 !

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

sagefrog

APRIL 2, 2024

MarTech’ s advantages range from analytics and automation to customer relationship management (CRM) platforms and machine learning capabilities, generative AI, and more tools constantly being developed to make engaging and converting leads into loyal clients an increasingly streamlined and effective process.

Marketing Automation Services 63

Marketing Automation Services Budget Programs Leadlander Paid Content 63

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Enterprise Management 135

Enterprise Management Marketing Management Search Marketing Lead Ranking 135

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Create Visual Content.

Resource Management 359

Resource Management CMS Development Demand Generation Agencies Work Management 359

Martech

MAY 3, 2023

analytics, log files, a proprietary tracking pixel). • What other meta-information does your system collect that may be made available via API? The SEO landscape is constantly changing with new features to further leverage digital assets rapidly coming out of Google and Bing. Find out from where raw data is extracted (i.e.,

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Atomic Reach

APRIL 3, 2023

In contrast to other paid advertising media, influencer marketing has suffered from a lack of standardized key performance indicators, data collection guidelines, and analytics tools. Inconsistent measurement standards and biased data inputs skew data analysis and yield misleading results.

Creativity 59

Creativity Advertising Agencies API Class 59

Zoominfo

AUGUST 19, 2021

Some key parts of a DaaS offering are: Data services Data management Data storage Data processing Data integration Data analytics With a proven DaaS provider, organizations can make better use of the first-party data they have and third-party data they purchase, to build predictive go-to-market workflows and results.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

seo.co

MAY 10, 2021

The clients will never know the back story, but that doesn’t matter because they’ll be on the first page of Google search. Analytics tools. They offer various tools to manage research, analysis, creation, measuring, and managing tasks and content for SEO. API access. Get API access. Dashboards.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. Additionally, clean rooms have stepped into the customer journey analysis game.

Multi-Touch Attribution 103

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 103

TrustRadius Marketing

APRIL 6, 2022

Hybrid DXPs come with integrations and strong, fast APIs to communicate commands between the front and backend. Analytics and Testing . DXP solutions can often include metrics and their analysis, sometimes even generated with AI insights. Several use APIs to provide a connection with important resources like developer tools.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Digital Experience Platform 98

Oktopost

FEBRUARY 19, 2019

Built-in tool integrated with Google Calendar or Office 365 calendar. Available for Google, Facebook and Instagram ads. Traffic analysis. Web page activity analytics available. Web analytics dashboard available. CRM analytics. Robust and highly customizable API. SOAP API. ?. API documentation.

Marketo 111

Marketo Hubspot Enterprise Management Marketing Automation Services 111

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). SEO Trend Analysis. Unique keywords sending traffic. Landing pages receiving traffic. keyword strategy applied).

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120