B2B Marketing Traction

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How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? Make sure you install Google Analytics the right way so that it functions properly. Do you need help updating your website?

Analysis 100
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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? Marketing Soapbox analysis b2b marketing results social media strategy' Why is this happening, and why is this important?

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Does Your B2B Marketing Consultant Have an Agenda?

B2B Marketing Traction

Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!

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Why B2B Marketers Need to Play Moneyball

B2B Marketing Traction

Moneyball tells the story of how Billy Beane, General Manager of the Oakland As, used statistical analysis to beat other teams with much larger recruiting budgets. New media marketers are heavy into marketing analytics that show results – or lack of results. Marketing Soapbox analysis b2b marketing results' GW3DDKE8NP2F.

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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Business-to-consumer CMOs have been using consumer research data more than Business-to-business CMOs, but now the technical aspect of online marketing has added heaps of analysis to the marketing function.

CMO 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100