The Point

AUGUST 8, 2011

I have two major issues with the analysis: 1. . • In comparison, the percentage of firms citing “Increasing Brand Awareness” as a top objective dropped year over year by more than 25%. • “Optimizing Social Media Strategy” is cited by only 18% of companies as a top priority.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

NOVEMBER 28, 2011

Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

APRIL 22, 2016

However, our production team did some analysis recently and noticed an interesting statistic: Across a representative sample of client campaigns, representing millions of emails sent, 42 percent of all opens were on mobile devices, but only 19 percent of all clicks were mobile.

Design 100

Design Landing Pages Marketing & Strategy Mobile Marketing 100

The Point

JANUARY 14, 2014

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

The Point

OCTOBER 22, 2013

Describe your offer in terms that imply a benefit to the prospect: an “in-person ROI analysis”, “network performance audit”, “benchmark survey”, etc. .” For most executives, meeting with a salesperson ranks near the bottom on a list of how they like to spend their time at the office. Be specific.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

The Point

JUNE 20, 2011

Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Lists works well here (e.g. Top 5 Mistakes …”, “7 Easy Techniques …”).

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

NOVEMBER 14, 2014

And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

The Point

JANUARY 13, 2015

Solutions like Full Circle enhance the sync between marketing automation tools and a CRM database to ensure that every marketing response is captured and measured, and provide detailed funnel analysis (including metrics like lead velocity and conversion rates), end-to-end results for every program, and more detailed insights into how marketing campaigns (..)

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

MARCH 20, 2012

What information, insight, or analysis will he/she gain by attending? Instead, sell the event so that it will appeal even to someone who has no immediate plans to engage with your company. What will he/she learn during the event that would make that investment worthwhile.

Webinar Metrics 100

Webinar Metrics Product Marketing Management Transparency 100

The Point

JUNE 27, 2012

When the results are in, add your analysis, and then package the data and commentary into a “survey report” that you can then leverage in demand generation, lead nurturing, social media, PR, even as a Webinar. A survey has the added benefit of projecting your company as an industry thought leader on the survey topic.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

FEBRUARY 14, 2024

Commentary or analysis from third-party experts adds authority to any survey and helps increase both the credibility and the perceived value of the data. Provide analysis that speaks to the implications of the data and where the reader can find related content or information.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. In this particular instance, the numbers were relatively clear-cut.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

MAY 30, 2023

Check with a reputable data vendor to see if they’ll run a free analysis on your database and provide a report on how many records could be deleted or updated. Make your blog work harder. A blog is the most neglected asset in a company’s marketing toolbox.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

DECEMBER 20, 2016

We can take that data and create trend analysis to answer the question of trends and improvement. But that analysis is only part of the story. That gives us a data point as to how we’re currently doing in this process. We can compare last quarter to the previous quarter and see if our efficiency is improving or declining.

Lead Ranking 0

Lead Ranking Demand Peer-to-peer Work Management 0

The Point

AUGUST 25, 2017

What technologies does the agency leverage to enable or facilitate measurement, ROI analysis, or campaign attribution? What does the agency recommend as key performance metrics for the work under consideration? – What are the 3 things your agency does best? No agency does all things well. (And And quite a few do many things poorly.)

Demand Generation Agencies 198

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 198

The Point

FEBRUARY 23, 2016

For example: – a downloadable report summarizing the data collected along with expert analysis. – a Webinar or podcast in which the results are presented along with the same analysis. – an infographic highlighting key findings (with a call to action to download the report).

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

JANUARY 6, 2014

And consider third party services like ReachForce who offer a free analysis of your CRM data that tells you how many of your otherwise unusable records they can append, update or enrich. This year, quit complaining and do something about your crummy data. Get rid of the duplicates. Delete non-responders.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

JANUARY 24, 2019

More complete results – along with expert analysis and strategies for success – are included in a comprehensive, 19-page “ 2019 Marketing Talent Crunch Survey Report ,” available as a free download from the Spear Website. The infographic below summarizes some of the key findings from the survey.

Paid Search Agency 133

Paid Search Agency Marketing Report B2B Marketing Companies 133

The Point

OCTOBER 20, 2015

To download a free copy of the complete survey report, including detailed results along with expert analysis, visit the Spear Website. Click on the infographic below to view full size. The post Infographic: 8 Ways to Get B2B Demand Gen Back on Track appeared first on The Point.

Demand 100

Demand Demand Generation Agencies Demand Generation B2B 100