Paul Gillin

JUNE 3, 2014

WhoDoYou uses some sophisticated linguistic analysis to parse public Facebook conversations and figure out which ones are asking for recommendations of everything from fast food restaurants to cardiologists. My recent book, Attack of the Customers , has an extended analysis of online ratings and reviews.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

OCTOBER 3, 2014

” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks.

Communities 50

Communities Verticals B2B Domain 50

Paul Gillin

JULY 16, 2013

They have to take a voluminous amount of data and analysis on a topic about which they may know very little and make it not only accessible but sexy. New Insight – Analysis by the report’s authors that challenges convention or indicates new ways of thinking about a trend or problem. Where do you begin?

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

FEBRUARY 7, 2011

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

OCTOBER 12, 2011

In his book, The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution. The Master of Statistical Analysis will be the new MBA. The result will be a transformation of corporate productivity fueled by deep insights into customer needs.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JUNE 24, 2010

ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision? Here’s what the analysis would look like: Year.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

SEPTEMBER 15, 2011

Most tools now also provide some degree of sentiment analysis, which attempts to derive attitudes from comments. Sentiment analysis is devilishly difficult to get right, however. Most experts I’ve spoken to on this topic say that sentiment analysis tools are at best 70% accurate. TopazPartners.com.

Analysis 50

Analysis PR Correlation Advertising Agencies 50