KoMarketing Associates

JUNE 29, 2022

While marketers are making some strides in areas like attribution analysis and gathering deeper engagement metrics to power their ABM programs, many still struggle to connect siloed data and track activity across the entire buyer’s journey,” wrote the researchers behind the survey.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

JUNE 25, 2020

But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance. Another area of search performance analysis that B2B marketers should assess is on whether the optimization of individual pages, website sections, and key landing pages, is having an impact. Key Page Performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

FEBRUARY 6, 2018

Competitor Analysis. As detailed in a previous post , elements of competitive analysis include: Competitive keyword visibility (keyword ranking, position, search volume, etc.). Industry Analysis. Industry analysis provides more than just the broader perspective in how SEO-related keywords can be used for B2B client content.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

MAY 5, 2021

The full report, including additional analysis, marketing charts, and methodology can be downloaded here. Having a predetermined set of metrics that everyone agrees on (marketing and sales), and reviewing your marketing technology stack is all part of the strategic planning process.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. I have been fortunate enough to utilize the tool at both SecurityScorecard and AlphaSense where I’ve seen very positive results.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JUNE 5, 2018

The bottom line is that keyword research , coupled with search analysis , provide insight into how comprehensive content marketing assets need to be in order to gain organic search engine visibility. Competitive Content Marketing Programs. The most shared report illustrates social media share volume and acquired links.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

SEPTEMBER 16, 2020

That’s where intent analysis comes in. It’s easy to get bogged down in analysis. Marketers won’t switch back from intent analysis and sophisticated ad serving to go back to simpler approaches. This is the new technology many ABM marketers are investing in now. Get Your ABM Measurement Right. There’s a lot to measure and track.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

APRIL 9, 2019

PPC Lead Generation Competitive Analysis Tools. Same goes for Moz , which is also a terrific SEO analysis tool. SEMRush is another competitive analysis tool that can be used for both SEO and PPC. It’s excellent for competitive analysis. It can help you: analyze your ppc strategy and your competitors’ strategies.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

APRIL 19, 2018

We typically will use the SEMrush keyword analysis tool, as well as look at the actual Google results (in incognito/private mode). Determine data points to better inform your analysis. Now, it’s time to take all you’ve learned from your SERP analysis and apply it to your own site and content marketing efforts.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

APRIL 3, 2018

Year-over-Year Trend Analysis. Further filtering options within the table of results themselves not only makes it easier to compare metrics, but also can spur new insights and considerations for analysis. This included the following four points of focus: Branded versus non-branded search query comparisons.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

DECEMBER 22, 2016

Analysis Phase. Blog topic analysis: What blog topics/categories tend to drive the most visits? Ideally, your content analysis would have yielded the kind of insights that allow you to scope out your editorial calendar with the types of blog posts you know will lead to results. .) – or else it’s just a waste of everyone’s time.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. All in all, the search analytics report can become an essential resource for B2B marketing program analysis. Example One: Build on Existing Success.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

APRIL 26, 2018

Reporting and Analysis. Defining and setting clear expectations on reporting and analysis within the proposal helps both you and the potential client. Offer direct and easy to comprehend timeframe expectations of reports and ongoing analysis. Do you integrate into back-end or CRM for lead quality analysis?

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. All in all, the search analytics report can become an essential resource for B2B marketing program analysis. Example One: Build on Existing Success.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

JUNE 2, 2016

Network Analysis: More thorough analysis of target networks and how social media facilitates improvements in communication to targeted audiences. Social Network Analysis. To do this type of analysis, we use a combination of resources. Twitter network analysis tools like Followerwonk and Contaxio.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JUNE 23, 2016

Insights into key program elements, including preparation & research, organized execution, and ongoing analysis and communication. How to leverage search and content analysis to inform tactics and improvements. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JANUARY 16, 2019

Approximately 82 percent of respondents said that coverage, as well as better insight and analysis of data quality, were either a “priority” or “major priority.” In addition, only 20 percent use third parties to help improve data.

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

SEPTEMBER 5, 2017

Proposed steps in how to determine content marketing development priorities with social media: Competitive analysis. Industry / influencer analysis. All of these steps lead to performance analysis. Social media could arguably be considered a component of broader B2B content marketing initiatives. Topic identification.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

AUGUST 2, 2016

Similar to general, SEO competitive analysis , we were looking to determine how active and (visibly) successful competitors are with their content marketing programs. Keyword Research & Analysis. This can be tackled through both competitive keyword review and the analysis of existing performance and keyword opportunities.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

JULY 2, 2020

And if you really need results, consider doing some competitive analysis of other companies’ creative assets. I mentioned the Facebook Ads Library earlier in this post, and that’s a great free resource to get started with competitive analysis. That said, creative is an incredibly powerful part of successful B2B advertising.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MARCH 7, 2017

SEO Trend Analysis. Trend analysis of key SEO metrics provides insight into how well your search marketing strategy has performed over time, and helps to establish goals and benchmarks for future campaigns. Content assets generated, pages optimized, content reviewed and optimized (i.e., keyword strategy applied). Absolutely not.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

NOVEMBER 27, 2017

Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. A focus on existing customers, analytics and digital marketing is emerging. In terms of the type of marketing CMOs are leaning toward, digital reigns supreme.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KoMarketing Associates

MAY 23, 2018

In addition, 48 percent of B2B marketers are making decisions based on intuition or personal/company experience, rather than quantitative information and analysis. About 80 percent of respondents said that they struggle to manage the volume, variety and velocity of their data.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

MARCH 21, 2018

For example, 49 percent believe it could help by processing large amounts of customer data, and the same percentage believe it could offer a provision of real-time analysis. In the future, organizations believe machine learning may help overcome some of these challenges. B2B Marketers and the Customer Experience.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

KoMarketing Associates

DECEMBER 22, 2016

Analysis Phase. Blog topic analysis: What blog topics/categories tend to drive the most visits? Ideally, your content analysis would have yielded the kind of insights that allow you to scope out your editorial calendar with the types of blog posts you know will lead to results. .) – or else it’s just a waste of everyone’s time.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

FEBRUARY 23, 2017

The next step is to take the time to do some competitive analysis. While competitive analysis is certainly part of a comprehensive content audit (i.e., In other words, what kind of content are your competitors producing and how is it performing in search results?

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

APRIL 18, 2018

The same percentage claim they would like to ultimately base more decisions on data analysis. In terms of goals surrounding data-driven marketing, 48 percent of marketers say that it is critical for this tactic to integrate data across multiple platforms. Generating Results with Data-Driven Marketing.

CMO 151

CMO Touchpoints Marketing & Strategy Advertising Benchmark 151

KoMarketing Associates

JULY 17, 2018

Additionally, 48 percent of B2B marketers said that they make decisions based on intuition or personal/company experience, rather than quantitative information and analysis. According to the study, just 50 percent of marketing and sales decisions are made using data.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

KoMarketing Associates

APRIL 10, 2020

Too often I’ve seen marketing teams put blinders on in their analysis when the form submission is completed. Take the time to work more specifically on evaluating the quality of lead opportunities in addition to efforts associated with driving an increased number of leads for the organization.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

SEPTEMBER 25, 2013

For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. More background of Google Encrypted Search can be found here , as well as analysis here , here , and here. Additional Recommendations for (Not Provided) Analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

AUGUST 28, 2018

In terms of analysis, email marketing (44 percent) is the easiest to analyze for respondents. The majority of respondents (56 percent) said that their top priority for measuring marketing attribution is defining an attribution strategy.

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

KoMarketing Associates

AUGUST 31, 2017

Technical SEO was named the top priority of resources for respondents, followed by content development, traffic analysis, and link building. According to the data, the majority of enterprise marketers (45 percent) are investing more than $20,000 on SEO each month. Most enterprise-level marketers (45.5 This was followed by mobile (30.3

Press 136

Press Marketing Report SEO Advertising Agencies 136

KoMarketing Associates

AUGUST 6, 2019

Here is an example: In one scenario, despite the fact that a particular keyword opportunity had significantly more estimated search volume than another, we knew through search result analysis that the type of content successful for ranking would not resonate with the target audiences.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JANUARY 22, 2019

The new year is a great time to perform a competitive analysis of your direct and indirect social media competitors as well as the industry as a whole. You might want to incorporate new tactics, or you might want to take some away depending on what you’re seeing in your competitive analysis. How often are they posting?

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

APRIL 6, 2017

This is because they assume AI will give them the ability to focus more on SEO (73 percent) than data analysis, and they will no longer have to worry about using exact keyword phrases (41 percent). A total of 96 percent of respondents said that they believed they could benefit from AI.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

KoMarketing Associates

APRIL 24, 2017

Approximately 60 percent believe AI can help them provide insight into their accounts, and 56 percent predict that they can gain a more detailed analysis of their campaigns with it. In comparison, 38 percent of marketers said they thought AI will impact the future of PR in the Global Communications Report 2017 from USC.

PR 120

PR Public Relations DemandBase Advertising Agencies 120