Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
Lenny's Newsletter
SEPTEMBER 21, 2023
Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
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Lenny's Newsletter
SEPTEMBER 21, 2023
Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
Webbiquity
SEPTEMBER 28, 2021
YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13? That’s one of the many rules on YouTube. Even website hosting companies like Amazon have been banning websites. Amazon and other web hosts have taken down other websites as well.
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Hubspot
JANUARY 22, 2020
According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).
Martech
JANUARY 3, 2024
YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. Amazon is expected to capture 12.4% of all U.S.
Hubspot
SEPTEMBER 21, 2018
The Amazon affiliate program, also called “Amazon Associates” can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site today. When someone makes an Amazon purchase via one of your links, you get the commission -- it’s that simple.
Digilant
APRIL 1, 2020
As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.
Digilant
APRIL 1, 2020
As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.
ConvertKit
JULY 3, 2020
How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.
Hubspot
OCTOBER 10, 2018
A new report from CNBC says that many advertisers are shaking up their digital budgets, and dedicating more money to Amazon ads. Amazon is now the third-largest digital ad platform, behind Facebook and Google. Amazon is now the third-largest digital ad platform, behind Facebook and Google. Market Dominance Could Take Time.
Martech
APRIL 18, 2024
Amazon Q Capabilities : Optimized for use within AWS, leveraging 17 years of AWS data. If you sell on Amazon, you are likely already seeing advanced AI capabilities built into the platform. Cost : Amazon Q’s pricing details are not widely published as it integrates deeply with AWS services. Learn more : Google Cloud.
Hubspot
MARCH 14, 2018
Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.
Marketing Insider Group
OCTOBER 21, 2021
Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market. The Rise of Micro-influencer Marketing.
Content Marketing Institute
NOVEMBER 21, 2018
She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.
QuanticMind
MAY 31, 2023
Amazon Builds AI Search Experience [:02] Amazon is reportedly “reimagining search with an interactive conversational experience.” Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets.
Martech
MAY 2, 2023
New programs and ad capability Amazon Live, Prime Video and Freevee. Amazon’s FAST streaming service Freevee announced it will debut new original programming in 2024, including “Mock the Week,” a panel show produced by comedian Trevor Noah. YouTube is bringing smart advertising to short videos. According to the company, 1.5
Content Marketing Institute
OCTOBER 7, 2017
Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 25:00 ): Google pulls YouTube off the Amazon Echo Show. The post This Week in Content Marketing: Google and Amazon Prepare for Internet War appeared first on Content Marketing Institute.
Martech
NOVEMBER 11, 2022
We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. A word about Amazon. Estimated reading time: 7 minutes.
Webbiquity
JUNE 21, 2022
For example, a customer might: Discover a product while browsing videos on YouTube. Check their Amazon app or social media sites for reviews from other customers. Become a Brand Influencer on TikTok, Instagram, or YouTube. You can also connect with him on YouTube or Linkedin.
Martech
JULY 20, 2023
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution.
SmartBrief - Marketing
JANUARY 29, 2024
Over the years we have seen social media channels and platforms such as YouTube deliver significant added views and engagement before, during and after the game, making it a huge touchdown for brands who release their spots in advance. In 2023, 41 ads were released early, while 21 ads debuted in the game. They resonated with pop culture.
Hubspot
JUNE 17, 2019
It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.
ClickZ
JULY 18, 2019
Other top channels include display, YouTube, Mobile/In App ads, ecommerce ( Amazon ), and ecommerce (other). Survey respondents were asked to list their top challenges across three channels—search, social, and Amazon. 30% of respondents indicated that understanding Amazon advertising techniques posed a challenge.
Top Rank Marketing
DECEMBER 29, 2023
Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.
NuSpark Consulting
MAY 4, 2023
Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Amazon Advertising: Amazon’s advertising platform enables you to retarget users who have visited your product pages, searched for specific keywords, or engaged with your Sponsored Products or Sponsored Brands ads.
Hubspot
AUGUST 10, 2018
But now, YouTube is poised to surpass Facebook for the #2 spot. Combine that with YouTube's increased number of site visits -- and growing viewership of its content on diversified platforms, like the YouTube app, as well as streaming tools like Chromecast. have largely held steady for a few years. and Canada: its largest market.
Sprout Social
SEPTEMBER 21, 2022
Amazon is one of the biggest online marketplaces in the world. There are over 350 million products listed on Amazon, from apparel, jewelry, books, consumer electronics, kitchen utensils, furniture, toys and baby products to everything in between. YouTube shopping. Currently, only eligible creators can set up shop on YouTube.
Oktopost
SEPTEMBER 22, 2021
Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!
Hubspot
NOVEMBER 21, 2018
YouTube Subtly Adds Free(ish) Movies to Its Collection. AdAge reported late last week that YouTube added free films to its Movies collection in October, allowing users to watch full-length features with commercial breaks. How Do People Really Feel About Amazon's Big Announcement? It's tech news: explained.
Convince & Convert
MARCH 5, 2024
Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube. Footnotes: Reddit Custom Survey, U.S.,
Binary Demand
FEBRUARY 26, 2024
[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. A prime example is the Amazon website. Recognizable industry giants like Netflix, Amazon, and Spotify excel in delivering personalized experiences.
Martech Advisor
OCTOBER 1, 2019
Lauren Anderson, Director of Shopper Marketing at Blis, outlines steps retailers can take to reinvigorate brick-and-mortar and remain relevant in an age of personalized shopping, DTC and Amazon. Summer is coming to an end, which means back-to-school season is in full swing.
Marketing Insider Group
DECEMBER 8, 2021
Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones. He’s also an adjunct professor at San Jose State University, TEDx speaker and content creator on YouTube.
ClickZ
MARCH 2, 2020
Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. These videos can then be used on YouTube, Amazon, Facebook, and most other channels you’re advertising or marketing on. 30-second summary: Emerging AI developments that boost Google conversion values by 30% or more.
QuanticMind
AUGUST 30, 2023
New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. Demand Gen campaigns combine image and video ads and serve across YouTube Shorts and in-stream, Discovery, and Gmail. Oops, wrong betta.
Unbounce
DECEMBER 1, 2021
The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. If you search “dark chocolate” on Bing, its Product and Expanded Text ads appear similarly to Google’s Shopping and Search Ads: Image courtesy of Amazon, Macy’s, and Walmart/Bing. Google Ads.
illumin
OCTOBER 18, 2023
This content is streamed through smart TVs, connected devices (such as Roku, Amazon Fire Stick, Chromecast, and Apple TV), gaming consoles, smartphones, tablets, and other computing devices. The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo.
Bannerflow
MAY 12, 2023
Pinterest teams up with Amazon for third-party ad placements Pinterest has announced a new partnership with Amazon that will allow Amazon advertisers to expand their campaigns to Pinterest, giving advertisers a strong performance and a seamless on-Amazon buying experience for consumers.
Rain: The Growth Agency
JUNE 10, 2021
Investing in new YouTube Originals programming, including partnerships with Alicia Keys and Will Smith, along with their YouTube creators. YouTube Select offerings including content line ups, YouTube TV inventory, Auction and NFL Game Day All Access (returning this fall) and are available in the upfront.
ClearVoice
NOVEMBER 7, 2022
Some episodes feature guests from hundred-million-dollar companies, while others share game-changing lessons for fundamentals like customer retention strategies and SEO outsourcing. Where to listen to Marketing School: Apple Podcasts. Google Podcasts. Soundcloud. Mid Market Matters – Craig West. Where to listen to Secret Sauce: Wondery.
Customer Experience Matrix
APRIL 1, 2020
More surprising but prescient, given Amazon's labor troubles : just 42% felt confident that Amazon could get their online orders delivered on time. More social media consumption was one answer, with Facebook and Youtube heading the list. Really, no free shipping?) UK, Australia, India, and Singapore.
Single Grain
AUGUST 31, 2023
Jeff Bezos, the maestro of Amazon, orchestrated a revolution in commerce, leaving an indelible imprint on the way we shop and interact with the digital marketplace. His legacy is not one of scattered ventures, but a cohesive narrative that centers on the ever-expanding canvas of Amazon.
illumin
APRIL 9, 2024
Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. This can be through larger services like Netflix and Amazon Prime or through smaller networks like Twitch. You often hear brands tout the importance of short, targeted ads.
Hubspot
AUGUST 22, 2018
The database includes such ads that ran on Search and YouTube, as well as other Google platforms, but does not include issue-based ads that often spark debate during elections. Amazon Goes to the Movies. David McCabe of Axios has more. Read full story >> The Display-Enabled Smart Speaker Cometh. Read full story >> 3.
Outgrow
JUNE 25, 2020
Today, it is a widespread revenue sharing trend that has opened up various channels through blogs, forums, social media websites, and big associate programs like Amazon Associate. Changes to Amazon’s Affiliate Program. Amazon is the world’s leading online marketplace and eCommerce platform. Helpful YouTube videos.
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