9 brands prove vulnerability is good for business
Biznology
SEPTEMBER 23, 2013
AMAZON : Remotely deleted George Orwell’s “1984″ from Kindle devices. Jeff Bezos posted an apology admitting the act was “stupid, thoughtless, and painfully out of line with [Amazon''s] principles.” The CEO apologized on YouTube with an equally snarky but appropriate response. See for yourself.
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