Customer Experience Matrix

FEBRUARY 2, 2017

By then, the managers had already started work on a next-generation platform designed to handle both traditional and online data, using relational databases for one and a NoSQL system (in this case, Hadoop) for the other. This means an implementation can move to different platforms without losing most of the work.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

JULY 10, 2012

This is exactly the same as offering customers the products they are most likely to buy (think Amazon book recommendation or Netflix ’s movie suggestions) and it can be based on similar advanced predictive modeling technology. Leads that sales is working are, by definition, leads that sales thinks is worthwhile.

Top of Funnel 120

Top of Funnel Marketing Funnels AIDA Lead Ranking 120

Customer Experience Matrix

JANUARY 9, 2017

One point that I think does need more discussion is how companies like Facebook , Google , Apple , and Amazon have a natural tendency to take over more and more of each consumer’s experience. That’s still possible but it will take coordinated hard work to make it happen. __ *For example, Martin Gurri’s The Revolt of the Public -.

Amazon 120

Amazon Facebook Intent Design 120

Customer Experience Matrix

APRIL 21, 2016

CI 360 works on a very flexible customer data hub, although that’s a separate product owned by SAS’s Master Data Management group. The initial CI 360 release includes two modules, Discover (mobile and Web reporting) and Engage (digital interactions including testings). They will eventually be followed by marketing resource management.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

OCTOBER 30, 2014

Most of that time is spent working with the client to decide what data to include in the feed. The system can also take non-API feeds such as batch data loads, although this takes more custom work. Data is stored on Amazon S3 and Postgres, allowing Wise.io One important feature of Wise.io One important feature of Wise.io

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Customer Experience Matrix

JULY 3, 2014

StrongView has stepped up to the challenge by building a data store using Amazon RedShift. Although StrongView’s vision is far from unique, they have carefully worked through the implications to define and deliver a complete solution. This closes a critical gap faced by email vendors trying to reach the next level.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 18, 2011

Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. The concepts are illustrated diagrams from Needles’ work at Leftbrain. Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Customer Experience Matrix

APRIL 15, 2014

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Here’s an example of the framework for an online retailer trying to compete with Amazon by offering customers even lower prices. Fair enough. Kaplan and David P.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

JUNE 28, 2010

They also let it work with many more data sources, since reliable subject-verb-object relationships are often unavailable. Saffron’s approach works particularly well with the Centrifuge front-end. In other words, the system needs no inherent assumptions about how the world works. Well, “effortlessly” is a bit of an exaggeration.

Organization 120

Organization Analysis API Statistics 120

Customer Experience Matrix

JUNE 29, 2007

It has now been released (you can order through Amazon or James or Neil), so I asked James for a few comments to share. Automated decisions are easier to embed if you are adopting SOA/BPM, easier to monitor if you have BI/Performance Management working and more accurate if your data is integrated and managed. Fame and fortune.

Enterprise Management 120

Enterprise Management Work Management Amazon Automation 120

Customer Experience Matrix

OCTOBER 10, 2009

This runs the risk of missing some critical requirement that no vendor has yet uncovered, but it saves a ton of work. Combine data from multiple sources: PrismCubed provides a wizard to connect with different data sources, including SQL Server, Oracle, CSV files, Excel and Amazon S3 logs (which earns them extra coolness points).

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

AUGUST 4, 2022

And privacy is just one of the challenges that Google, Facebook, and other Big Tech companies like Apple and Amazon. What these changes mean is more work for marketers, who have been happy to shovel dollars into one end of the Big Tech black box and pipe revenue out from the other, without worrying much about what happened in between.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

DECEMBER 30, 2021

Here's a sampling of that competitive landscape: I also suspect that companies like Snowflake, Amazon Web Services, and Google Cloud Services, which now position themselves as providing one piece of a “composable” solution, will eventually add features that match what the independent component providers now offer. I don’t think so.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Customer Experience Matrix

AUGUST 25, 2017

A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. Here’s the thing: we all know that AI works because it can learn from data. That’s been my attitude as well. Happy ending.

Marketing AI 174

Marketing AI Campaigns Planning Work Management 174

Customer Experience Matrix

AUGUST 20, 2017

It also helps that the system runs on Amazon S3 , so little time is spent setting up new clients or adding resources as existing clients grow. Treasure Data is working on a user interface to make this easier and to support complex workflows.

Ideal Customer Profiles 136

Ideal Customer Profiles Work Management Marketing Management Case Studies 136

Customer Experience Matrix

JUNE 17, 2019

Reducing the technical work required to set up and maintain a CDP can have a significant impact on time to value and operating cost. But the big clouds looming over the entire customer data ecosystem are, literally, the big clouds: Amazon Web Services, Google Cloud, and Microsoft Azure.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Customer Experience Matrix

MAY 14, 2017

And, as you know from my last blog post , the main story in customer data today is the increasing control exerted by Google and Facebook , and to a lesser degree Amazon , Apple , and Microsoft. If those firms succeed in monopolizing access to customer information, then many martech systems won’t have the inputs they need to work their magic.

Privacy 120

Privacy Work Management Marketing Management Conference 120

Customer Experience Matrix

JANUARY 24, 2018

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. To do this I’ve come up with a a small list of features that relate directly to working with particular data sources and supporting particular applications. Postal Address.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

MAY 11, 2016

All data is stored persistently on a disk somewhere in the Amazon cloud, but accessible data is loaded into memory. Taking action within Pointillist works exactly as you’d think: for any event on the chart, the system can generate a list of customers that it will send to an external system. This makes things really quick.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

JUNE 22, 2015

But AudienceStream incorporates several layers of persistent data, including semi-structured raw data in AudienceStore and EventStore (using Amazon Redshift), structured data in EventDB and AudienceDB, and an access layer in the AudienceStream iDMP (Data Management Platform). - the system tracks individuals.

Marketing Automation Services 120

Marketing Automation Services Tagging Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 16, 2017

The system loads data into a structured schema, so adding a new data elements takes some work. It uses Amazon SNS to send push messages. Non-technical users can add custom fields on their own, but adding a new object or table needs more technical skill. The vendor plans to add direct mail and browser push channels in the future.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

DECEMBER 21, 2011

(Before I change topics, other key points about Empathy Logic are: product is about one year old; uses Pentaho open source software for data integration and business intelligence; runs on the Amazon EC2 cloud infrastructure; and charges $10,000 to $20,000 per month for its services.)

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2009

This also imposes some practical limits—we’re probably talking in the multi-gigabyte range—even though youcalc runs in the Amazon data cloud, which gives it access to very large servers. Madsen says the largest current installation works with data for 150 Salesforce.com users.

Work Management 120

Work Management Demand Marketing Management Analytics 120

Customer Experience Matrix

JUNE 10, 2009

Probably the item that attracted the most advance attention is an iPhone version that supports interactive analysis; this also works for other Java Mobile clients like Blackberry. Removing the time limit let users build QlikView into their regular work. With 64 bit systems, the product can easily handle dozens of gigabytes of data.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120

Customer Experience Matrix

MAY 1, 2018

Washington Post finds paid reviews are common on Amazon , despite being officially banned. It’s more evidence for the already-obvious fact that current privacy safeguards don’t work. Certainly Google, Amazon , and others are tip-toeing quietly in background hoping not to be noticed.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159

Customer Experience Matrix

DECEMBER 19, 2016

We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. I have seen the futures and they work. Marketers who work outside the gatekeepers will face different challenges.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120