ViewPoint

OCTOBER 27, 2011

I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. The book is available on Amazon and is worth the read. First, I like the format.

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

JULY 12, 2012

There are examples of companies that do it pretty well like Dell and Amazon Deals. Ann’s Website: www.annhandley.com. I’m not sure that that’s the best use of it. I think that can be a part of it. That’s pure lead generation. But I also think that social in my mind is part of the process. Stay Tuned.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

SEPTEMBER 20, 2012

Bob’s book will be available in November on Amazon and through other publishing channels. CustomerThink Website: [link]. And the fifth habit is being able to deliver that change in a way that is delightful to customers. Follow Bob on Twitter: [link]. The next PowerViews will be with Dave Munn of ITSMA.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120