7 Tips for a Successful PPC Landing Page
The Point
JANUARY 25, 2012
If it’s a white paper, include excerpts, Amazon-type page previews, even reader reviews. Short anecdote: when a former client insisted on having the logo on their landing page be a live link back to their Website, we were able to show that 15% of PPC visitors were escaping through that logo.). The more detail, the better.
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